Bhavi Desai

Marketing Assistant at Alleviate Physiotherapy

Managed local Google Business Profile for better visibility, created and scheduled engaging content across social platforms, designed graphics and marketing materials using Canva, shot and edited videos/photos with patients and therapists to showcase treatments and success stories, produced AI-driven health awareness and educational campaigns, conducted keyword research to improve online reach and SEO, tracked insights and performance to optimize campaigns, and maintained brand consistency.

Digital Project Manager at Amu 108

Allocated resources effectively, ensuring the team had the tools and people needed to meet project objectives. Managed backend customizations, including product uploads, pricing strategies, and discount code setup. Defined project goals, timelines, and deliverables for e-commerce campaigns, website launches, and digital marketing initiatives. Developed and implemented social media strategy to align with business goals. Planned and designed email marketing content and automations. Negotiated with influencers for campaigns. Managed Shopify store regularly as per sales or campaigns. Oversaw social media planning for execution of marketing strategies, community management, and online presence of the brand. Day-to-day campaign management and brand consistency.

Social Media Manager / Media Buyer at Underscore Media

Ad Strategy & Campaign Planning - Identify client goals and build ad strategies accordingly. Audience research and targeting - Define custom audiences using interest, demographic, behavior, and lookalike data. Ad Creative & Copy - Write high-converting ad copy and direct creative asset production. Campaign Setup & Management - Set up campaigns, ad sets, and creative with the appropriate platforms. Monitor key metrics like CTR, CPC, ROAS, and conversion rates daily or weekly. Optimization & A/B Testing - Continuously test different creatives, audiences, placements, and copy to find top-performing variations. Adjust bids, budgets, and targeting based on performance data. Strategy Development - Develop platform-specific strategies aligned with client objectives. Launch paid campaigns or collaborate with the Ads Manager to support paid campaigns. Create monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, Pinterest & Twitter/X. Monitor metrics and messages across

Social Media Manager at Magnadis m Solutions Pvt Ltd

Content Planning & Creation - Identify target audiences and ideal platforms for each campaign. Handle inquiries, feedback, or complaints professionally. Stay updated with platform algorithm changes, trend-based content formats, and viral topics. Work closely with designers, copywriters, video editors, and marketing managers. Coordinate with influencers or UGC creators when needed. Act quickly in case of negative feedback or crisis communications situations. Ad Strategy & Campaign Setup - Campaign setup, ad sets, and creatives with platform alignment. Monitor metrics like CTR, CPC, ROAS, and conversions daily or weekly. Optimize and A/B test to improve performance and results. Create monthly reports with data-driven recommendations.

Digital Project Manager at Aum 108

Led cross-functional teams to plan, execute, and optimize multi-channel campaigns; resolved technical, resource, and interpersonal issues; defined goals, timelines, and deliverables for e-commerce campaigns and website launches; developed social media strategy and monthly content calendars; managed paid campaigns in collaboration with Ads Manager; monitored platform performance and compiled data-driven reports with recommendations.

Social Media Manager / Media Buyer at Underscore Media

Strategy & Campaign Planning, Audience Research & Targeting, Ad Creative & Copy, Campaign Setup & Management, Optimization & A/B Testing, Strategy Development, Content Calendar creation, Community management, and monthly data-driven reporting.