Available to hire
Hi I’m Bianca, a product and UX designer with a background in UI/UX and graphic design, focusing on driving product engagement through thoughtful design systems and streamlined workflows. I enjoy turning complex problems into clear, delightful user experiences.
Most recently I led design at HelloToby, then transitioned to independent UI/UX and graphic design consulting, delivering AI-powered search features for LeetCode and a major AI chat function and homepage revamp for HelloToby.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Independent UI/UX Design Consultant at Self-employed / Independent
June 1, 2025 - August 1, 2025Established as an independent UI/UX and graphic design consultant; led projects including designing an AI-powered search function for LeetCode and implementing an AI chat feature plus a responsive homepage revamp for HelloToby.
UI/UX Designer at HelloToby
February 1, 2022 - May 1, 2025Create consumer and supplier UI/UX design direction; set up design framework and design library; optimize workflows; manage project timelines; develop UX research framework; monitor and mentor HelloToby HK design team; assist in UI/UX for Cainiao order management and admin panel; contributed to increased conversion rates for cleaning, store, and PPL chat service.
Assistant Creative Director at Harpia Connect
March 1, 2021 - February 1, 2022UI/UX design for SaaS product One Connect; integrated services for WhatsApp, Signal, SMS, e-signatures, OCR, and chat bot automation in sales and customer engagement.
Senior UI/UX Designer at Goodest Lab
March 1, 2020 - March 1, 2021Responsive web design for Car Money (vehicle financing) and Car 8 Magazine; online and offline promotional material design for Car Wash.
Senior Web Designer at Double Eleven Design Studio
August 1, 2016 - September 1, 2017Design and art direction for responsive websites; design research and reference work; produced a responsive website for WMA and a personalised Christmas E-card system for BM.
Senior Web Designer at Studio SAN
August 1, 2013 - February 1, 2016Responsive web design and project management; delivered multiple client websites including Chow Tai Fook, Food Angel, More Hug, and others with recognition.
Graphic Designer at Fimmic
March 1, 2012 - February 1, 2013Social media advertising design; Facebook game and campaign design.
Product Designer (UI/UX) at HelloToby
February 1, 2022 - May 31, 2025Create consumer and supplier side product UI/UX design direction, set up framework and design library; optimize workflows and manage project timelines; create guidelines and frameworks for designers (e.g., UX research framework); monitor and mentor design teams in HK/TW; assist in UI/UX design for Cainiao’s order management and admin panel; contribute to conversion improvements for various services.
Senior UI/UX Designer at Harpia Connect
March 1, 2021 - February 1, 2022UI/UX design for the SaaS product One Connect, integrating services for WhatsApp, Signal, SMS, e-signatures, OCR, and chatbot automation in sales and customer engagement.
Senior UI/UX Designer at Goodest LA
March 1, 2020 - March 1, 2021Responsive web design work for clients including Car Money; online/offline promotional material design for Car Wash; project management including timelines, feedback handling, and client communications.
Senior Web Designer at 22 Digital
August 20, 2016 - September 20, 2017Corporate/campaign responsive website design for brands such as CLÉ DE PEAU, Nike, Sulwhasoo, Amore Pacific, Laneige; project management including timelines, feedback, revisions, and client communication.
Education
Bachelor Degree of Communication Design at Royal Melbourne Institute of Technology, Australia
January 1, 2008 - January 16, 2026Associate Degree of Communication Design at The Hong Kong Polytechnic University
January 1, 2006 - January 16, 2026Bachelor of Communication Design at Royal Melbourne Institute of Technology (RMIT), Australia
January 1, 2008 - January 16, 2026Associate Degree of Communication Design at The Hong Kong Polytechnic University
January 1, 2006 - January 16, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education
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