Hi, I’m Bibi — a Senior Designer and Art Director with over 15 years of experience turning briefs into brands people actually connect with. I’ve led multidisciplinary teams and worked with everyone from Marks & Spencer and ASOS to Marriott and TK Maxx. My work spans brand identities, campaigns, editorial, digital, illustration, and wayfinding — from big strategic thinking to the fine details that make a design really sing. Whether it’s a bold identity, a wayfinding system, or a pitch deck that wins the room, I bring curiosity, craft, and a lot of care to everything I make. I’m equally comfortable leading creative direction as I am rolling up my sleeves and delivering the work myself. I also integrate AI tools into my process — speeding up ideation, exploring concepts faster, and working more efficiently without compromising on craft. MY ETHOS 1. Curiosity is where the best ideas begin. 2. Clear communication is what keeps great work on track. 3. A positive, proactive mindset lifts everyone around you. 4. Design that’s thoughtful leaves a mark that lasts. Mentored junior and midweight designers. Clients: Lovell, McNamara, All Saints Development, Crocus Homes, Ethical Company Organisation, Fleur Homes…

Bibiana Farenzena

Hi, I’m Bibi — a Senior Designer and Art Director with over 15 years of experience turning briefs into brands people actually connect with. I’ve led multidisciplinary teams and worked with everyone from Marks & Spencer and ASOS to Marriott and TK Maxx. My work spans brand identities, campaigns, editorial, digital, illustration, and wayfinding — from big strategic thinking to the fine details that make a design really sing. Whether it’s a bold identity, a wayfinding system, or a pitch deck that wins the room, I bring curiosity, craft, and a lot of care to everything I make. I’m equally comfortable leading creative direction as I am rolling up my sleeves and delivering the work myself. I also integrate AI tools into my process — speeding up ideation, exploring concepts faster, and working more efficiently without compromising on craft. MY ETHOS 1. Curiosity is where the best ideas begin. 2. Clear communication is what keeps great work on track. 3. A positive, proactive mindset lifts everyone around you. 4. Design that’s thoughtful leaves a mark that lasts. Mentored junior and midweight designers. Clients: Lovell, McNamara, All Saints Development, Crocus Homes, Ethical Company Organisation, Fleur Homes…

Available to hire

Hi, I’m Bibi — a Senior Designer and Art Director with over 15 years of experience turning briefs into brands people actually connect with. I’ve led multidisciplinary teams and worked with everyone from Marks & Spencer and ASOS to Marriott and TK Maxx. My work spans brand identities, campaigns, editorial, digital, illustration, and wayfinding — from big strategic thinking to the fine details that make a design really sing. Whether it’s a bold identity, a wayfinding system, or a pitch deck that wins the room, I bring curiosity, craft, and a lot of care to everything I make. I’m equally comfortable leading creative direction as I am rolling up my sleeves and delivering the work myself. I also integrate AI tools into my process — speeding up ideation, exploring concepts faster, and working more efficiently without compromising on craft.

MY ETHOS 1. Curiosity is where the best ideas begin. 2. Clear communication is what keeps great work on track. 3. A positive, proactive mindset lifts everyone around you. 4. Design that’s thoughtful leaves a mark that lasts. Mentored junior and midweight designers. Clients: Lovell, McNamara, All Saints Development, Crocus Homes, Ethical Company Organisation, Fleur Homes

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Lead Designer at Formato
February 1, 2025 - Present
Lead Designer at a design studio delivering graphic, digital, and interior design projects. Create visual concepts, brand identities, brand guidelines, wayfinding systems, pitch submissions, reports, brochures, investor presentations, marketing collateral and interior concepts from brief to delivery. Collaborate closely with clients, contractors, graphic designers, architects, and web developers, ensuring all work aligns with brand ambition, quality standards, and functional performance. Clients: L&G, Lightfield, Karrada, Central Park Hotel, Capsule Marketing.
Director & Senior Designer at Formato
February 1, 2025 - Present
Founded and currently lead a design studio delivering graphic, digital, and interior design projects. Create visual concepts, brand identities, brand guidelines, wayfinding systems, and interior concepts from brief to delivery. Design and deliver presentations, reports, websites, and marketing collateral. Collaborate closely with clients, contractors, graphic designers, architects, and web developers. Ensure all work aligns with brand ambition, quality standards, and functional performance.
Director & Head of Design at Upcircle
February 1, 2025 - September 23, 2025
Oversaw the creative vision and delivery of all studio projects, leading branding and interior design schemes from concept to completion. Directed and mentored the design team, managed client relationships, and ensured innovative, high-quality outcomes across diverse industries.
Director & Head of Design at Upcircle
February 1, 2025 - September 23, 2025
Oversaw the creative vision and delivery of all studio projects, leading branding and interior design schemes from concept to completion. Directed and mentored the design team, managed client relationships, and ensured innovative, high-quality outcomes across diverse industries. Worked directly with clients to shape strategy, deliver presentations, and build lasting relationships.
Director & Head of Graphic / Digital Design at Upcircle
February 1, 2025 - September 11, 2025
Upcircle is a design studio focusing on sustainability and design excellence. I lead all projects, manage a team of architects, interior designers, and graphic designers, oversee the studio’s operations and project management, and work on concept design and art direction for interior and graphic design projects.
Director and Head of Design at Formato
November 1, 2023 - Present
Led branding and interior design projects across hospitality, commercial, and residential sectors. Developed visual identities, reports, and interiors from concept to delivery, collaborating with clients, architects, and contractors to ensure creative and strategic alignment.
Director and Head of Design at Formato
November 1, 2023 - Present
Led branding and interior design projects across hospitality, commercial, and residential sectors. Developed visual identities, reports, and interiors from concept to delivery, collaborating with clients, architects, and contractors to ensure creative and strategic alignment.
Founder and Director at Formato
November 1, 2023 - Present
Formato is a concept-driven creative studio delivering interior, graphic, and architectural design for developers, investors, operators, and hoteliers. As Director, I design and oversee teams of interior designers, architects, graphic designers, and strategists, guiding projects from concept through implementation and completion.
Founder and Director at Formato
November 1, 2023 - Present
Formato is a concept-driven creative studio delivering graphic, interior, and architectural design. As Director, I design and oversee the work of interior and graphic designers, architects, and strategists to deliver projects for developers, investors, operators, and hoteliers. I bring comprehensive interior and graphic design knowledge from concept through to implementation and completion.
Senior Designer at Borne
January 1, 2022 - September 23, 2025
Led creative direction and design execution across branding, digital, and print projects for a diverse client base. Managed concept development, visual identities, and campaign assets while mentoring junior and midweight designers and ensuring high-quality, strategic outcomes aligned with client goals.
Senior Designer at Borne
January 1, 2022 - September 23, 2025
Led creative direction and design execution across branding, digital, and print projects for a diverse client base. Managed concept development, visual identities, and campaign assets while mentoring junior and midweight designers and ensuring high-quality, strategic outcomes aligned with client goals.
Senior Designer at Borne
January 1, 2022 - September 11, 2025
Senior Designer handling both digital and print campaigns, briefs, client services, and tight deadlines. Projects included branding, website design, and printed reports.
Senior Designer at Borne
January 1, 2022 - September 11, 2025
Worked on digital and print campaigns, handling briefs, client services, and tight deadlines. Projects included branding, website design, and printed reports.
Senior Designer at Borne
August 1, 2021 - January 1, 2022
Led creative direction and design execution across branding, digital, editorial and print projects. Developed visual identities, brand guidelines, and campaign assets for a diverse client base. Mentored junior and midweight designers. Ensured all outputs aligned with client objectives and brand strategy.
Freelance Graphic and Digital Designer at Farenzena
August 1, 2018 - September 23, 2025
Created high-impact branding, campaigns, and digital design for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, Harrods, and agencies such as Hogarth International, Livity, Brands 2 Life Investis, delivering bold, audience-focused creative across retail, fashion, and corporate sectors.
Freelance Graphic and Digital Designer at Farenzena
August 1, 2018 - September 23, 2025
Created high-impact branding, campaigns, and digital design for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, Harrods, and agencies such as Hogarth International, Livity, Brands 2 Life Investis, delivering bold, audience-focused creative across retail, fashion, and corporate sectors.
Senior Designer (Freelance) at Farenzena
August 1, 2018 - September 11, 2025
Senior digital and graphic designer working on digital and print campaigns for ASOS, M&S, TK Maxx, Matches Fashion, Harrods, Body Shop, and agencies such as Hogarth Worldwide, Livity, Brands 2 Life, and Investis.
Senior Designer (Freelance) at Farenzena
August 1, 2018 - September 11, 2025
Senior digital and graphic designer for campaigns across ASOS, M&S, TK Maxx, Matches Fashion, Harrods, Body Shop; collaborated with agencies such as Hogarth Worldwide, Livity, Brands2Life, Investis.
Freelance Graphic & Digital Designer at Farenzena
July 1, 2017 - August 1, 2018
Delivered branding, campaign, digital, and graphic design projects for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, and Harrods. Collaborated with agencies such as Hogarth International, Livity, Brands2Life, and Investis. Produced bold, audience-focused design pieces across retail, fashion, and corporate sectors.
Senior Print and Digital Designer at Marks & Spencer
July 1, 2017 - September 23, 2025
Designed seasonal digital and print campaigns, website and digital assets. Delivered cohesive branding across physical and digital channels, collaborating with marketing and e-commerce teams to create engaging, customer-focused design solutions. Also art-directed, project managed and illustrated all gift cards for M&S stores.
Senior Print and Digital Designer at Marks & Spencer
July 1, 2017 - September 23, 2025
Designed seasonal digital and print campaigns, website and digital assets. Delivered cohesive branding across physical and digital channels, collaborating with marketing and e-commerce teams to create engaging, customer-focused design solutions. Also art-directed, project managed and illustrated all gift cards for M&S stores.
Digital Designer at Marks & Spencer
July 1, 2017 - September 11, 2025
Digital Designer responsible for conceiving and executing offline/online campaigns; designed landing pages, social assets, emails, and banners; art-directed rebranding and gift card collections.
Digital Designer at Marks & Spencer
July 1, 2017 - September 11, 2025
Responsible for multiple digital and offline campaigns from concept to execution. Liaised with traders, marketers, and developers; delivered landing pages, emails, banners, social assets, and editorial features. Led rebranding initiatives and designed worldwide gift card collections.
Lead Designer at Upcircle
April 1, 2017 - February 1, 2025
Lead Designer of a multidisciplinary design studio delivering large-scale graphic, interior, and architectural projects. Led creative direction and design execution across branding, digital, print, and spatial design. Managed projects end-to-end, from concept development to final delivery. Led and mentored teams of designers and architects, ensuring high-quality and strategic outcomes. Built and maintained strong client relationships, overseeing timelines, budgets, and delivery. Clients: Watkin Jones, Winvic, Karrada, Marriott, Investis, EQT Exeter, Partnership for Forests, Crosslane, UWE, University of Plymouth, SV Hotel, Fresh Student Living, Greystar, Invesco, Pop Brixton.
Director & Senior Designer at Upcircle
April 1, 2017 - February 1, 2025
Co-founded and ran a multidisciplinary design studio delivering large-scale graphic, interior, and architectural projects. Led creative direction and design execution across branding, digital, print, and spatial design. Managed projects end-to-end, from concept development to final delivery. Led and mentored teams of designers and architects, ensuring high-quality and strategic outcomes. Built and maintained strong client relationships, overseeing timelines, budgets, and delivery.
Director & Head of Graphic / Digital Design at Upcircle
March 1, 2017 - February 1, 2025
Leading all projects and managing a multidisciplinary team. The studio emphasises sustainability and design excellence. I oversee operations and project management while contributing to concept design and art direction for interior and graphic design projects.
Mentor at University of Westminster, Future Ready Mentoring Programme
January 1, 2016 - Present
Mentor students and graduates, supporting skill development, employability, CV preparation, interview readiness, and career planning.
Founder / Designer at Creative Philosophie
January 1, 2016 - September 11, 2025
MA project-based venture; e-commerce site selling handmade items. I illustrated textiles, designed all items, directed campaigns and photo shoots, managed sales and operations, and built the e-commerce site.
Senior Print & Digital Designer at Marks & Spencer
January 1, 2015 - July 1, 2017
Designed seasonal digital and print campaigns, website assets, marketing collateral, reports, and presentations. Delivered cohesive branding across physical and digital channels. Collaborated closely with marketing and e-commerce teams. Art-directed, project-managed, and illustrated gift card ranges across M&S stores.
Digital Editorial Designer at Daily Mail
December 31, 2014 - September 23, 2025
Designed and optimised editorial layouts for tablet editions, creating engaging digital experiences that translated print content into dynamic, reader-friendly format. Contributing with ideas and design artwork to the overall brief within a very busy newspaper workflow.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 23, 2025
Designed and optimised editorial layouts for tablet editions, creating engaging digital experiences that translated print content into dynamic, reader-friendly format. Contributed ideas and design artwork to the overall brief within a very busy newspaper workflow.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 11, 2025
Editorial design for Mail Plus – the Daily Mail tablet app; designed a complete section of the newspaper and contributed ideas and artwork within a fast-paced workflow.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 11, 2025
Editorial design for Mail Plus – the Daily Mail tablet app. Responsible for designing a complete section, contributing ideas and artwork within a fast-paced workflow.
Middleweight Digital Editorial Designer at Daily Mail
January 1, 2013 - January 1, 2014
Designed and optimised editorial layouts for tablet editions. Translated print content into engaging, reader-friendly digital formats. Contributed design ideas and artwork within a fast-paced newsroom environment.
Digital Editorial Designer at Daily Mail
January 1, 2013 - January 1, 2014
Designed and optimised editorial layouts for tablet editions. Translated print content into engaging, reader-friendly digital formats. Contributed design ideas and artwork within a fast-paced newsroom environment.
Editorial Designer at Pubblicato Design
December 31, 2011 - September 23, 2025
Designed visually striking magazine and book designs, blending typography, photography, and illustration to elevate narratives and engage readers through dynamic editorial storytelling.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 23, 2025
Designed visually striking magazine and book designs, blending typography, photography, and illustration to elevate narratives and engage readers through dynamic editorial storytelling.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 11, 2025
Editorial Designer in Brazil; managed editorial layouts and design across projects.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 11, 2025
Editorial designer for Brazil projects.
Junior Editorial Designer at Pubblicato Design
January 1, 2009 - January 1, 2011
Designed magazines and books using typography, photography, and illustration. Created visually engaging editorial layouts to support narrative storytelling.
Editorial Designer at Pubblicato Design
January 1, 2009 - January 1, 2011
Designed magazines and books using typography, photography, and illustration. Created visually engaging editorial layouts to support narrative storytelling.

Education

MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Saint Martin’s College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at ESPM (School of Advertisement and Marketing)
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at ESPM
January 1, 2004 - January 1, 2007
University of Westminster Mentoring Scheme at University of Westminster
January 1, 2016 - September 11, 2025
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Saint Martin's College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at ESPM
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at ESPM
January 1, 2004 - January 1, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Central Saint Martin’s
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at School of Advertisement and Marketing (ESPM) - Brazil
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at School of Advertisement and Marketing (ESPM) - Brazil
January 1, 2004 - January 1, 2007
MA at University of Westminster
January 1, 2012 - December 31, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - December 31, 2011
Post-graduation in Audiovisual Advertisement at ESPM - Brazil
January 1, 2008 - December 31, 2008
BA Visual Design with emphasis on Marketing at ESPM - Brazil
January 1, 2004 - December 31, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - December 31, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - December 31, 2011
Postgraduate Diploma in Audiovisual Advertisement at ESPM, Brazil
January 1, 2008 - December 31, 2008
BA Visual Design (Marketing emphasis) at ESPM, Brazil
January 1, 2004 - December 31, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - January 1, 2011
Postgraduate Diploma in Audiovisual Advertisement at ESPM, Brazil
January 1, 2008 - January 1, 2008
BA Visual Design (Marketing emphasis) at ESPM, Brazil
January 1, 2004 - January 1, 2007
MA at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - January 1, 2011
Postgraduate Diploma in Audiovisual Advertisement at ESPM, Brazil
January 1, 2008 - January 1, 2008
BA Visual Design (Marketing emphasis) at ESPM, Brazil
January 1, 2004 - January 1, 2007

Qualifications

MA Design for Communication, University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles, Saint Martin’s College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement, ESPM
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing, ESPM
January 1, 2004 - January 1, 2007
University of Westminster Mentoring Scheme
January 1, 2016 - September 11, 2025

Industry Experience

Real Estate & Construction, Travel & Hospitality, Education, Professional Services, Other, Media & Entertainment, Retail, Consumer Goods, Software & Internet

Skills

Experience Level