I'm Bibiana Farenzena, a senior designer and design director with over 20 years of experience across branding, digital, print, and interior design. I've founded two design studios and lead multidisciplinary teams delivering high-quality, strategic design solutions for global brands and agencies. I'm passionate about turning concepts into impactful, well-crafted visuals and ensuring clear communication across teams and clients. I draw inspiration from typography, art, architecture, and interior design to deliver thoughtful, high-quality outcomes. My portfolio includes work for major brands such as Marks & Spencer, Daily Mail, ASOS, Pai Skincare, TK Maxx, and The Body Shop, along with campaigns on LinkedIn and TikTok for agencies like Hogarth International and Brands2Life. I value collaboration, mentorship, and delivering design that combines creative excellence with strategic thinking.…

Bibiana Farenzena

I'm Bibiana Farenzena, a senior designer and design director with over 20 years of experience across branding, digital, print, and interior design. I've founded two design studios and lead multidisciplinary teams delivering high-quality, strategic design solutions for global brands and agencies. I'm passionate about turning concepts into impactful, well-crafted visuals and ensuring clear communication across teams and clients. I draw inspiration from typography, art, architecture, and interior design to deliver thoughtful, high-quality outcomes. My portfolio includes work for major brands such as Marks & Spencer, Daily Mail, ASOS, Pai Skincare, TK Maxx, and The Body Shop, along with campaigns on LinkedIn and TikTok for agencies like Hogarth International and Brands2Life. I value collaboration, mentorship, and delivering design that combines creative excellence with strategic thinking.…

Available to hire

I’m Bibiana Farenzena, a senior designer and design director with over 20 years of experience across branding, digital, print, and interior design. I’ve founded two design studios and lead multidisciplinary teams delivering high-quality, strategic design solutions for global brands and agencies. I’m passionate about turning concepts into impactful, well-crafted visuals and ensuring clear communication across teams and clients.

I draw inspiration from typography, art, architecture, and interior design to deliver thoughtful, high-quality outcomes. My portfolio includes work for major brands such as Marks & Spencer, Daily Mail, ASOS, Pai Skincare, TK Maxx, and The Body Shop, along with campaigns on LinkedIn and TikTok for agencies like Hogarth International and Brands2Life. I value collaboration, mentorship, and delivering design that combines creative excellence with strategic thinking.

See more

Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder and Director at Formato
November 1, 2023 - Present
Formato is a concept-driven creative studio delivering graphic, interior, and architectural design. As Director, I design and oversee the work of interior and graphic designers, architects, and strategists to deliver projects for developers, investors, operators, and hoteliers. I bring comprehensive interior and graphic design knowledge from concept through to implementation and completion.
Director & Head of Graphic / Digital Design at Upcircle
March 1, 2017 - February 1, 2025
Leading all projects and managing a multidisciplinary team. The studio emphasises sustainability and design excellence. I oversee operations and project management while contributing to concept design and art direction for interior and graphic design projects.
Senior Designer at Borne
January 1, 2022 - September 11, 2025
Worked on digital and print campaigns, handling briefs, client services, and tight deadlines. Projects included branding, website design, and printed reports.
Senior Designer (Freelance) at Farenzena
August 1, 2018 - September 11, 2025
Senior digital and graphic designer for campaigns across ASOS, M&S, TK Maxx, Matches Fashion, Harrods, Body Shop; collaborated with agencies such as Hogarth Worldwide, Livity, Brands2Life, Investis.
Digital Designer at Marks & Spencer
July 1, 2017 - September 11, 2025
Responsible for multiple digital and offline campaigns from concept to execution. Liaised with traders, marketers, and developers; delivered landing pages, emails, banners, social assets, and editorial features. Led rebranding initiatives and designed worldwide gift card collections.
Founder / Designer at Creative Philosophie
January 1, 2016 - September 11, 2025
MA project-based venture; e-commerce site selling handmade items. I illustrated textiles, designed all items, directed campaigns and photo shoots, managed sales and operations, and built the e-commerce site.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 11, 2025
Editorial design for Mail Plus – the Daily Mail tablet app. Responsible for designing a complete section, contributing ideas and artwork within a fast-paced workflow.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 11, 2025
Editorial designer for Brazil projects.
Founder and Director at Formato
November 1, 2023 - Present
Formato is a concept-driven creative studio delivering interior, graphic, and architectural design for developers, investors, operators, and hoteliers. As Director, I design and oversee teams of interior designers, architects, graphic designers, and strategists, guiding projects from concept through implementation and completion.
Director & Head of Graphic / Digital Design at Upcircle
February 1, 2025 - September 11, 2025
Upcircle is a design studio focusing on sustainability and design excellence. I lead all projects, manage a team of architects, interior designers, and graphic designers, oversee the studio’s operations and project management, and work on concept design and art direction for interior and graphic design projects.
Senior Designer at Borne
January 1, 2022 - September 11, 2025
Senior Designer handling both digital and print campaigns, briefs, client services, and tight deadlines. Projects included branding, website design, and printed reports.
Senior Designer (Freelance) at Farenzena
August 1, 2018 - September 11, 2025
Senior digital and graphic designer working on digital and print campaigns for ASOS, M&S, TK Maxx, Matches Fashion, Harrods, Body Shop, and agencies such as Hogarth Worldwide, Livity, Brands 2 Life, and Investis.
Digital Designer at Marks & Spencer
July 1, 2017 - September 11, 2025
Digital Designer responsible for conceiving and executing offline/online campaigns; designed landing pages, social assets, emails, and banners; art-directed rebranding and gift card collections.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 11, 2025
Editorial design for Mail Plus – the Daily Mail tablet app; designed a complete section of the newspaper and contributed ideas and artwork within a fast-paced workflow.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 11, 2025
Editorial Designer in Brazil; managed editorial layouts and design across projects.
Director and Head of Design at Formato
November 1, 2023 - Present
Led branding and interior design projects across hospitality, commercial, and residential sectors. Developed visual identities, reports, and interiors from concept to delivery, collaborating with clients, architects, and contractors to ensure creative and strategic alignment.
Director & Head of Design at Upcircle
February 1, 2025 - September 23, 2025
Oversaw the creative vision and delivery of all studio projects, leading branding and interior design schemes from concept to completion. Directed and mentored the design team, managed client relationships, and ensured innovative, high-quality outcomes across diverse industries. Worked directly with clients to shape strategy, deliver presentations, and build lasting relationships.
Senior Designer at Borne
January 1, 2022 - September 23, 2025
Led creative direction and design execution across branding, digital, and print projects for a diverse client base. Managed concept development, visual identities, and campaign assets while mentoring junior and midweight designers and ensuring high-quality, strategic outcomes aligned with client goals.
Freelance Graphic and Digital Designer at Farenzena
August 1, 2018 - September 23, 2025
Created high-impact branding, campaigns, and digital design for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, Harrods, and agencies such as Hogarth International, Livity, Brands 2 Life Investis, delivering bold, audience-focused creative across retail, fashion, and corporate sectors.
Senior Print and Digital Designer at Marks & Spencer
July 1, 2017 - September 23, 2025
Designed seasonal digital and print campaigns, website and digital assets. Delivered cohesive branding across physical and digital channels, collaborating with marketing and e-commerce teams to create engaging, customer-focused design solutions. Also art-directed, project managed and illustrated all gift cards for M&S stores.
Digital Editorial Designer at Daily Mail
January 1, 2014 - September 23, 2025
Designed and optimised editorial layouts for tablet editions, creating engaging digital experiences that translated print content into dynamic, reader-friendly format. Contributed ideas and design artwork to the overall brief within a very busy newspaper workflow.
Editorial Designer at Pubblicato Design
January 1, 2011 - September 23, 2025
Designed visually striking magazine and book designs, blending typography, photography, and illustration to elevate narratives and engage readers through dynamic editorial storytelling.
Director and Head of Design at Formato
November 1, 2023 - Present
Led branding and interior design projects across hospitality, commercial, and residential sectors. Developed visual identities, reports, and interiors from concept to delivery, collaborating with clients, architects, and contractors to ensure creative and strategic alignment.
Director & Head of Design at Upcircle
February 1, 2025 - September 23, 2025
Oversaw the creative vision and delivery of all studio projects, leading branding and interior design schemes from concept to completion. Directed and mentored the design team, managed client relationships, and ensured innovative, high-quality outcomes across diverse industries.
Senior Designer at Borne
January 1, 2022 - September 23, 2025
Led creative direction and design execution across branding, digital, and print projects for a diverse client base. Managed concept development, visual identities, and campaign assets while mentoring junior and midweight designers and ensuring high-quality, strategic outcomes aligned with client goals.
Freelance Graphic and Digital Designer at Farenzena
August 1, 2018 - September 23, 2025
Created high-impact branding, campaigns, and digital design for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, Harrods, and agencies such as Hogarth International, Livity, Brands 2 Life Investis, delivering bold, audience-focused creative across retail, fashion, and corporate sectors.
Senior Print and Digital Designer at Marks & Spencer
July 1, 2017 - September 23, 2025
Designed seasonal digital and print campaigns, website and digital assets. Delivered cohesive branding across physical and digital channels, collaborating with marketing and e-commerce teams to create engaging, customer-focused design solutions. Also art-directed, project managed and illustrated all gift cards for M&S stores.
Digital Editorial Designer at Daily Mail
December 31, 2014 - September 23, 2025
Designed and optimised editorial layouts for tablet editions, creating engaging digital experiences that translated print content into dynamic, reader-friendly format. Contributing with ideas and design artwork to the overall brief within a very busy newspaper workflow.
Editorial Designer at Pubblicato Design
December 31, 2011 - September 23, 2025
Designed visually striking magazine and book designs, blending typography, photography, and illustration to elevate narratives and engage readers through dynamic editorial storytelling.
Director & Senior Designer at Formato
February 1, 2025 - Present
Founded and currently lead a design studio delivering graphic, digital, and interior design projects. Create visual concepts, brand identities, brand guidelines, wayfinding systems, and interior concepts from brief to delivery. Design and deliver presentations, reports, websites, and marketing collateral. Collaborate closely with clients, contractors, graphic designers, architects, and web developers. Ensure all work aligns with brand ambition, quality standards, and functional performance.
Director & Senior Designer at Upcircle
April 1, 2017 - February 1, 2025
Co-founded and ran a multidisciplinary design studio delivering large-scale graphic, interior, and architectural projects. Led creative direction and design execution across branding, digital, print, and spatial design. Managed projects end-to-end, from concept development to final delivery. Led and mentored teams of designers and architects, ensuring high-quality and strategic outcomes. Built and maintained strong client relationships, overseeing timelines, budgets, and delivery.
Senior Designer at Borne
August 1, 2021 - January 1, 2022
Led creative direction and design execution across branding, digital, editorial and print projects. Developed visual identities, brand guidelines, and campaign assets for a diverse client base. Mentored junior and midweight designers. Ensured all outputs aligned with client objectives and brand strategy.
Freelance Graphic & Digital Designer at Farenzena
July 1, 2017 - August 1, 2018
Delivered branding, campaign, digital, and graphic design projects for major brands including TK Maxx, ASOS, The Body Shop, Matches Fashion, and Harrods. Collaborated with agencies such as Hogarth International, Livity, Brands2Life, and Investis. Produced bold, audience-focused design pieces across retail, fashion, and corporate sectors.
Senior Print & Digital Designer at Marks & Spencer
January 1, 2015 - July 1, 2017
Designed seasonal digital and print campaigns, website assets, marketing collateral, reports, and presentations. Delivered cohesive branding across physical and digital channels. Collaborated closely with marketing and e-commerce teams. Art-directed, project-managed, and illustrated gift card ranges across M&S stores.
Digital Editorial Designer at Daily Mail
January 1, 2013 - January 1, 2014
Designed and optimised editorial layouts for tablet editions. Translated print content into engaging, reader-friendly digital formats. Contributed design ideas and artwork within a fast-paced newsroom environment.
Editorial Designer at Pubblicato Design
January 1, 2009 - January 1, 2011
Designed magazines and books using typography, photography, and illustration. Created visually engaging editorial layouts to support narrative storytelling.

Education

MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Saint Martin’s College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at ESPM (School of Advertisement and Marketing)
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at ESPM
January 1, 2004 - January 1, 2007
University of Westminster Mentoring Scheme at University of Westminster
January 1, 2016 - September 11, 2025
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Saint Martin's College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at ESPM
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at ESPM
January 1, 2004 - January 1, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Central Saint Martin’s
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement at School of Advertisement and Marketing (ESPM) - Brazil
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing at School of Advertisement and Marketing (ESPM) - Brazil
January 1, 2004 - January 1, 2007
MA at University of Westminster
January 1, 2012 - December 31, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - December 31, 2011
Post-graduation in Audiovisual Advertisement at ESPM - Brazil
January 1, 2008 - December 31, 2008
BA Visual Design with emphasis on Marketing at ESPM - Brazil
January 1, 2004 - December 31, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - December 31, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - December 31, 2011
Postgraduate Diploma in Audiovisual Advertisement at ESPM, Brazil
January 1, 2008 - December 31, 2008
BA Visual Design (Marketing emphasis) at ESPM, Brazil
January 1, 2004 - December 31, 2007
MA Design for Communication at University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles at Central Saint Martins
January 1, 2011 - January 1, 2011
Postgraduate Diploma in Audiovisual Advertisement at ESPM, Brazil
January 1, 2008 - January 1, 2008
BA Visual Design (Marketing emphasis) at ESPM, Brazil
January 1, 2004 - January 1, 2007

Qualifications

MA Design for Communication, University of Westminster
January 1, 2012 - January 1, 2013
Digital Print on Textiles, Saint Martin’s College
January 1, 2011 - January 1, 2011
Post-graduation in Audiovisual Advertisement, ESPM
January 1, 2008 - January 1, 2008
BA Visual Design with emphasis on Marketing, ESPM
January 1, 2004 - January 1, 2007
University of Westminster Mentoring Scheme
January 1, 2016 - September 11, 2025

Industry Experience

Real Estate & Construction, Travel & Hospitality, Education, Professional Services, Other, Media & Entertainment, Retail, Consumer Goods, Software & Internet

Skills

Experience Level