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Hi, I’m Bilawal Mirza, a results-driven Performance Marketing Manager with 5+ years of hands-on experience delivering high-ROI Google Ads and Meta Ads campaigns across real estate, e-commerce, SaaS, and non-profit sectors in the U.S., UAE, Canada, Hong Kong, and Pakistan. I specialize in end-to-end lead generation, cross-market digital strategy, and continuous optimization to boost leads and ROI. I’m now seeking a U.S.-based remote role to help international clients grow with data-informed paid media strategies.…Hi, I’m Bilawal Mirza, a results-driven Performance Marketing Manager with 5+ years of hands-on experience delivering high-ROI Google Ads and Meta Ads campaigns across real estate, e-commerce, SaaS, and non-profit sectors in the U.S., UAE, Canada, Hong Kong, and Pakistan. I specialize in end-to-end lead generation, cross-market digital strategy, and continuous optimization to boost leads and ROI. I’m now seeking a U.S.-based remote role to help international clients grow with data-informed paid media strategies.

Bilawal Mirza

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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Hi, I’m Bilawal Mirza, a results-driven Performance Marketing Manager with 5+ years of hands-on experience delivering high-ROI Google Ads and Meta Ads campaigns across real estate, e-commerce, SaaS, and non-profit sectors in the U.S., UAE, Canada, Hong Kong, and Pakistan. I specialize in end-to-end lead generation, cross-market digital strategy, and continuous optimization to boost leads and ROI. I’m now seeking a U.S.-based remote role to help international clients grow with data-informed paid media strategies.…Hi, I’m Bilawal Mirza, a results-driven Performance Marketing Manager with 5+ years of hands-on experience delivering high-ROI Google Ads and Meta Ads campaigns across real estate, e-commerce, SaaS, and non-profit sectors in the U.S., UAE, Canada, Hong Kong, and Pakistan. I specialize in end-to-end lead generation, cross-market digital strategy, and continuous optimization to boost leads and ROI. I’m now seeking a U.S.-based remote role to help international clients grow with data-informed paid media strategies.

Available to hire

Hi, I’m Bilawal Mirza, a results-driven Performance Marketing Manager with 5+ years of hands-on experience delivering high-ROI Google Ads and Meta Ads campaigns across real estate, e-commerce, SaaS, and non-profit sectors in the U.S., UAE, Canada, Hong Kong, and Pakistan.

I specialize in end-to-end lead generation, cross-market digital strategy, and continuous optimization to boost leads and ROI. I’m now seeking a U.S.-based remote role to help international clients grow with data-informed paid media strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Performance Marketing Manager at Digitrot — Marketing Agency

April 1, 2025 - Present

Manage Google Ads and Meta Ads campaigns for Dubai real estate clients including AA Tower, Optimus Properties, and Green Future Properties, generating high-intent leads for premium properties and villas. Drive lead generation and ROI growth for international real estate portfolios through audience segmentation, retargeting, and creative optimization. Oversee third-party ad partnerships and coordinate social media reach campaigns aligned with developer brand goals.

Digital Marketing Manager at UMT — INFINENE

March 1, 2024 - April 1, 2025

Ran Google Ads and Meta Ads campaigns for UMT, TKS, and Livex, increasing qualified leads by 20% through improved audience targeting and ad creative strategies. Optimized campaign structures to reduce cost per lead (CPL) and improve conversion rates across multiple verticals. Developed and executed multi-platform ad strategies, coordinating cross-functional teams for seamless campaign delivery.

Digital Marketing Specialist at The Black Label Group

March 1, 2023 - January 1, 2025

Led paid digital marketing initiatives for an international brand, enhancing visibility and audience engagement across key Asia-Pacific and global markets. Managed and optimized Google Ads and Facebook Ads campaigns, achieving a 35% increase in ROI through continuous A/B testing and bid strategy refinements. Developed data-driven strategies that significantly boosted lead generation and brand awareness.

Digital Marketing Manager at Leilani Inc.

February 1, 2023 - August 1, 2023

Engineered lead generation strategies for a U.S.-based client, resulting in a 30% increase in qualified leads within 6 months. Expanded expertise in U.S. market dynamics and consumer psychology, driving performance marketing initiatives that increased client ROI by 35%. Collaborated remotely with U.S. stakeholders to align campaign strategy with business development goals.

Marketing Specialist at Mecor Realtors

January 1, 2021 - February 1, 2023

Developed and implemented integrated marketing strategies that increased client leads by 30%, directly impacting property sales pipeline. Managed social media channels and Google Ads campaigns to showcase real estate listings, driving substantial engagement and inbound inquiries.

Marketing Specialist at OUR ORGANIZATION

January 1, 2020 - December 1, 2022

Led digital marketing initiatives to enhance brand visibility and audience engagement through multi-channel paid and organic campaigns. Managed and optimized Google Ads and Facebook Ads, achieving measurable improvements in reach and conversion performance.

Marketing & Branding Consultant at Hardee's Pakistan

November 1, 2024 - March 1, 2025

Led end-to-end branding and marketing campaigns for multiple Hardee's Pakistan branch launches, developing location-specific go-to-market strategies to drive footfall, brand awareness, and community engagement.

Social Media & Website Manager at Ontario Police Public Safety News (OPPSN.CA)

March 1, 2023 - April 1, 2024

Managed social media fundraising campaigns across Ontario for gun crime and child abuse awareness programs, growing donor participation and community engagement. Recruited business owners and community leaders as magazine advertisers, generating revenue to fund advocacy programs.

Marketing Manager (Freelance) at DoLocal Inc.

January 1, 2022 - July 1, 2022

Promoted a food delivery app through a targeted digital campaign, increasing audience size by 45% and significantly boosting app downloads and in-app sales.