I am an accomplished copywriter, creative strategist, and marketer who thrives on turning big ideas into standout results. My diverse background spans healthcare, medical technology, homebuilding, the restaurant industry, and more, with B2B and B2C experience. I excel at translating complex, technical topics into messaging that resonates with diverse audiences across digital and traditional media. I lead with curiosity and collaboration, shaping campaigns from concept to copy. I’ve built and grown remote teams, led strategic planning, and delivered measurable results for clients and agencies, while adapting to fast-paced environments and remote work setups.

Bill Abramovitz

I am an accomplished copywriter, creative strategist, and marketer who thrives on turning big ideas into standout results. My diverse background spans healthcare, medical technology, homebuilding, the restaurant industry, and more, with B2B and B2C experience. I excel at translating complex, technical topics into messaging that resonates with diverse audiences across digital and traditional media. I lead with curiosity and collaboration, shaping campaigns from concept to copy. I’ve built and grown remote teams, led strategic planning, and delivered measurable results for clients and agencies, while adapting to fast-paced environments and remote work setups.

Available to hire

I am an accomplished copywriter, creative strategist, and marketer who thrives on turning big ideas into standout results. My diverse background spans healthcare, medical technology, homebuilding, the restaurant industry, and more, with B2B and B2C experience. I excel at translating complex, technical topics into messaging that resonates with diverse audiences across digital and traditional media.

I lead with curiosity and collaboration, shaping campaigns from concept to copy. I’ve built and grown remote teams, led strategic planning, and delivered measurable results for clients and agencies, while adapting to fast-paced environments and remote work setups.

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Language

English
Fluent

Work Experience

Brand Copywriter at Strateligent
December 18, 2023 - Present
Copywriting for healthcare clients — traditional and digital media. Remote only.
Freelance Creative Director / Copywriter at Self-employed / Freelance
January 1, 2023 - Present
Copywriting and marketing services for B2B, B2C, and healthcare clients. Remote only.
Founder, Creative Director / Copywriter at Biotica Healthcare Marketing
November 1, 2015 - December 15, 2022
Reduced overhead by 45% by shifting to all remote employees; created strategic plans that boosted market share for clients during the recession; participated in new business and presentations; wrote creative briefs and marketing plans; led concepting sessions and wrote the bulk of agency copy; cut web development cycle time from 9 months to 4 months.
Founder, Creative Director / Copywriter at Ideopia B2B and B2C Marketing
January 1, 2004 - January 1, 2015
Spearheaded web, email marketing, public relations, and social media practices that became 65% of the agency’s annual $1.2 million gross income; hired and managed staff; boosted client ROI by 21% via hybrid marketing processes; developed online promotions to grow the agency’s email database.
Freelance Creative Director / Copywriter
January 1, 2023 - Present
Copywriting and marketing services for B2B, B2C, and healthcare clients: Eyefficient, an ophthalmic distributor, and a psychiatric practice. Projects included video, web and blog copy; web banners; print; and trade show concepts, plus photography, video, and text annotation for Outlier.

Education

Master of Music (M.M.) at M.M. College - Conservatory of Music, Cincinnati
January 11, 2030 - November 30, 2025
Bachelor of Music (B.M.) at Indiana School of Music, Bloomington
January 11, 2030 - November 30, 2025
Google Advanced Analytics certificate (UA3) at Google
January 11, 2030 - November 30, 2025
Journalism Program coursework at University of Cincinnati
January 11, 2030 - November 30, 2025
Strategic 8 (Strategic Planning) at Cincinnati Chamber of Commerce
January 11, 2030 - November 30, 2025
Focus group moderator and survey design training at Burke Institute for Applied Marketing Research
January 11, 2030 - November 30, 2025
LinkedIn Learning courses: Decision Making, Storytelling, Business Writing, AI at LinkedIn Learning
January 11, 2030 - November 30, 2025
Master of Music at College-Conservatory of Music, Cincinnati
January 11, 2030 - January 1, 1981
Bachelor of Music at Indiana School of Music, Bloomington, Indiana
January 11, 2030 - January 1, 1983
Google Advanced Analytics certificate (UA3) at Google Analytics Academy
January 11, 2030 - January 3, 2026
Journalism Program classwork at University of Cincinnati
January 11, 2030 - January 3, 2026
Strategic 8 (Strategic Planning) at Cincinnati Chamber of Commerce
January 11, 2030 - January 3, 2026
Focus group moderator and survey design training at Burke Institute for Applied Marketing Research
January 11, 2030 - January 3, 2026
LinkedIn Learning: Decision Making, Storytelling, Business Writing, and Artificial Intelligence at LinkedIn Learning
January 11, 2030 - January 3, 2026

Qualifications

Google Advanced Analytics certificate (UA3)
January 11, 2030 - November 30, 2025
Strategic 8 (Strategic Planning)
January 11, 2030 - November 30, 2025
Focus Group Moderator and Survey Design Training
January 11, 2030 - November 30, 2025
LinkedIn Learning courses: Decision Making, Storytelling, Business Writing, AI
January 11, 2030 - November 30, 2025
Journalism Program coursework, University of Cincinnati
January 11, 2030 - November 30, 2025
Google Advanced Analytics certificate (UA3)
January 11, 2030 - January 3, 2026
Journalism Program classwork
January 11, 2030 - January 3, 2026
Strategic 8 (Strategic Planning)
January 11, 2030 - January 3, 2026
Focus group moderator and survey design training
January 11, 2030 - January 3, 2026
LinkedIn Learning: Decision Making, Storytelling, Business Writing, and Artificial Intelligence
January 11, 2030 - January 3, 2026

Industry Experience

Healthcare, Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction, Life Sciences, Education, Manufacturing