With 7 years of professional experience and 3 years as a freelance digital marketing expert, I have honed my skills in leading and managing diverse digital projects. I’ve successfully led initiatives across execution and managerial levels, gaining a comprehensive understanding of the digital landscape.
I am passionate about continuous learning and personal development, and I thrive on building and leading solid teams that are driven to achieve goals and exceed expectations. Let’s connect and explore how we can collaborate to create impactful digital strategies!
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Project Overview
This campaign aimed to strengthen the product communication of Laurier Natural Clean, highlighting its antibacterial protection powered by betel leaf extract.
The target audience was younger consumers (junior high to high school students), requiring a more engaging and relatable communication approach.
Strategy & Execution
We developed a storytelling-driven campaign using a content series format tailored to Gen Z behavior.
Key elements included:
Collaboration with a popular youth podcast to integrate the message into their content ecosystem
Partnership with illustrators to create fresh, visually engaging, and snackable content
Development of an interactive Instagram filter featuring a gamified “bacteria-killing laser” concept to drive engagement and product association
My Role
Ensured all creative outputs remained aligned with the brand message and campaign objectives
Coordinated cross-functional teams including content creators, illustrators, and media partners
Oversaw project timelines and execution consistency
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