A strategic, hands-on marketing leader with a strong record in building teams, strengthening brands, and creating clarity in complex environments.
A strategic, hands-on marketing leader with a strong record in building teams, strengthening brands, and creating clarity in complex environments. Proven impact in start-up, scale-up and corporate settings: building Media Reverse from the ground up, forming a new Brand & Event team at Noordhoff, and rebuilding a fragmented team at Media Plus into a stable, high-performing media team.
People and progress are central. Talent development, open communication, and clear priorities form the basis for strong collaboration and resilient teams. Dyslexia has become a strength, enabling fast pattern recognition, sharp problem-solving and strong listening skills. Combined with both analytical and creative thinking, this results in focused, effective execution. Known for bringing energy, loyalty and full commitment to every project, with a consistent drive to deliver quality and impact.
At Mediaplus (media agency), I was managing (5 fte) and ultimately responsible for the media team. Similar to (parts of) my role at Media Reverse, I strengthened the team, trained and developed them, and built a future-proof foundation. Beyond my knowledge and experience, I also improved internal processes and was closely involved in complex media challenges and pitches.
At Noordhoff, I was responsible for the rebranding and for forming the new Brand & Event department (7 fte). In this complex organisation, the focus was on align all stakeholders while also showing decisiveness in making choices. In addition to managing various agencies, I was responsible for
hiring new colleagues to complete the team and for guiding reassigned employees into their new roles within the renewed marketing organisation.
Raising awareness around the process of dying is not easy for the foundation Landelijk Expertisecentrum Sterven. Together, we developed a podcast series to contribute to this mission. In addition to supervising this project, I also suporting their marketing strategy and activities. Including the social media presence, media and events.
Breekjaar was ready for the next step in marketing: becoming more professional with a clear plan. But execution was just as important. I have been supporting them in both strategy and implementation with minimum budgets.
During 2018-2024, continued leadership as Media Reverse grew; oversaw planning teams and maintained close client relationships.
Led growth of Media Reverse to 10 FTE; expanded planning with Media Consultants and Online Campaign Managers; responsible for Media Strategy and Planning across 40+ customers; go-to person for campaigns and media pricing/analysis.
Role focused on marketing and media planning within the organization.
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