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I’m Madeline Schneider, a brand strategist and creative director based in Kansas City. I enjoy helping teams build cohesive brands and an impactful digital and visual presence across social, web, and video. I'm looking for graphic design work but open to be brought on for larger projects. With 6+ years of experience spanning B2B, DTC, hospitality, home services, and consumer clients, I lead work from strategy through execution—ensuring brand voice stays consistent while marketing and sales KPIs are met. I currently balance independent consulting with agency-side creative leadership at Rock Road Creative, directing content and creative direction for multi-industry client rosters.…I’m Madeline Schneider, a brand strategist and creative director based in Kansas City. I enjoy helping teams build cohesive brands and an impactful digital and visual presence across social, web, and video. I'm looking for graphic design work but open to be brought on for larger projects. With 6+ years of experience spanning B2B, DTC, hospitality, home services, and consumer clients, I lead work from strategy through execution—ensuring brand voice stays consistent while marketing and sales KPIs are met. I currently balance independent consulting with agency-side creative leadership at Rock Road Creative, directing content and creative direction for multi-industry client rosters.

Madeline Schneider

Graphic Designer, Brand Strategist, Creative Director, +4

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I’m Madeline Schneider, a brand strategist and creative director based in Kansas City. I enjoy helping teams build cohesive brands and an impactful digital and visual presence across social, web, and video. I'm looking for graphic design work but open to be brought on for larger projects. With 6+ years of experience spanning B2B, DTC, hospitality, home services, and consumer clients, I lead work from strategy through execution—ensuring brand voice stays consistent while marketing and sales KPIs are met. I currently balance independent consulting with agency-side creative leadership at Rock Road Creative, directing content and creative direction for multi-industry client rosters.…I’m Madeline Schneider, a brand strategist and creative director based in Kansas City. I enjoy helping teams build cohesive brands and an impactful digital and visual presence across social, web, and video. I'm looking for graphic design work but open to be brought on for larger projects. With 6+ years of experience spanning B2B, DTC, hospitality, home services, and consumer clients, I lead work from strategy through execution—ensuring brand voice stays consistent while marketing and sales KPIs are met. I currently balance independent consulting with agency-side creative leadership at Rock Road Creative, directing content and creative direction for multi-industry client rosters.

Available to hire

I’m Madeline Schneider, a brand strategist and creative director based in Kansas City. I enjoy helping teams build cohesive brands and an impactful digital and visual presence across social, web, and video. I’m looking for graphic design work but open to be brought on for larger projects.

With 6+ years of experience spanning B2B, DTC, hospitality, home services, and consumer clients, I lead work from strategy through execution—ensuring brand voice stays consistent while marketing and sales KPIs are met.

I currently balance independent consulting with agency-side creative leadership at Rock Road Creative, directing content and creative direction for multi-industry client rosters.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand Growth & Content Strategist at Rock Road Creative

June 1, 2025 - Present

Led brand strategy and content direction for a multi-industry agency roster spanning manufacturing, construction, financial services, and hospitality. Directed execution across social, web, and digital to keep brand expression consistent across platforms. Managed client relationships and creative approvals across a rotating slate of accounts.

Marketing & Brand Consultant, Owner at Black Dog Marketing

January 1, 2025 - Present

Founded and runs an independent consultancy delivering brand strategy, digital marketing, and content for B2B clients. Owns each engagement end to end—from messaging and strategy through social, web, and campaign execution.

Head of Marketing Relations at Clean & Simple Marketing

April 1, 2022 - December 1, 2024

Led a portfolio of five client accounts, owning social, digital ad, and brand growth strategy for each. Conducted performance reviews and content planning to keep accounts on schedule. Built and optimized automated email campaigns, driving engagement through copy and testing.

Creative Director (Consultant) at Max Effort Studios

January 1, 2022 - June 1, 2022

Advised on brand creative direction and content distribution strategy while working alongside full-time agency responsibilities.

Marketing & Sales Manager at Norchem Corporation

October 1, 2020 - April 1, 2022

Drove customer growth and loyalty through gifting programs, spotlights, and video storytelling. Built organic and paid social strategy, including original design and ad copywriting. Led a website redesign and launch, coordinating SEO and developer efforts. Directed video production from concept through delivery.

Content Producer, Social Media at Common Ace

January 1, 2020 - January 1, 2021

Managed content strategy across social platforms, optimizing for click-through and conversion. Grew Instagram from 4K to 13K followers in six months and supported a brand partnership with eBay. Created organic UGC and video content focused on engagement.

Project Coordinator / Internship Role (Retail & PR) at Rachel Wims LLC · Nordstrom · KITH · Harpers PR

January 1, 2019 - January 1, 2020

Supported early career experience across projects with responsibilities including managing project plans and budgets, building early sales and PR exposure, and contributing to communications-oriented work in retail and public relations environments.

Education

Bachelor's Degree, Communications at California State University, Fullerton

January 11, 2030 - September 22, 2026

Bachelor's Degree, Communications at California State University, Fullerton

January 11, 2030 - September 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Manufacturing, Real Estate & Construction, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Education, Other