I'm a proven digital advertising strategist with a foundational background built on industry pioneers like Overture, Google AdWords, and MSN AdCenter. This rich history in the mechanics of paid search and display has given me a robust, adaptable skillset. My current focus is on delivering high-impact results using cutting-edge ad technology across the leading platforms: Google, Bing, and Amazon. I excel at solving complex challenges related to programmatic media, retail media, and performance optimisation, ensuring clients and teams are equipped to thrive in the dynamic world of modern digital marketing. My professional uniqueness is informed by my autism, which provides an advanced ability to identify patterns and a deep, systematic approach to problem-solving. I leverage AI, but I do not trust it blindly. My value is in providing the essential human judgement that knows when (and why) an algorithm's recommendation is wrong, ultimately protecting and growing my clients' investments.…I'm a proven digital advertising strategist with a foundational background built on industry pioneers like Overture, Google AdWords, and MSN AdCenter. This rich history in the mechanics of paid search and display has given me a robust, adaptable skillset. My current focus is on delivering high-impact results using cutting-edge ad technology across the leading platforms: Google, Bing, and Amazon. I excel at solving complex challenges related to programmatic media, retail media, and performance optimisation, ensuring clients and teams are equipped to thrive in the dynamic world of modern digital marketing. My professional uniqueness is informed by my autism, which provides an advanced ability to identify patterns and a deep, systematic approach to problem-solving. I leverage AI, but I do not trust it blindly. My value is in providing the essential human judgement that knows when (and why) an algorithm's recommendation is wrong, ultimately protecting and growing my clients' investments.WWWW…