Marketing Senior Manager at Weber Grills

Designed and executed an omni-channel sales strategy, resulting in a tenfold increase in sales. Positioned e-commerce as the number 3 sales channel within one year. Initiated Weber Original Stores, contributing to a 45% increase in sell-in.

CMO at Baubap Lending App

Drove 10x growth in customer acquisition across paid and organic channels: PPC, social media, email campaigns, and referrals through a metrics-driven approach. Improved brand identity and led a high-performing marketing, content, growth, and customer service team.

Marketing Manager at Ferratum Digital Lending

Led SaaS marketing team, guiding marketing strategy, growth, and organic content; managed regional digital marketing across markets, driven YoY growth and strengthened brand.

Senior Marketing Consultant at Sperta

Scaling B2B and B2C marketing, translating business goals into culturally relevant, high-impact digital strategies (SEO, content, PPC) and leading cross-functional teams across Europe, Latin America and the USA.

CMO at Baubap Lending App

Led SaaS marketing, growth and content; performed market analysis and budget management; guided go-to-market strategy and product marketing; oversaw the integration of the mPOS business (Billpocket).

Marketing Manager at Ferratum Digital Lending

Drove 10x growth in customer acquisition through strategic planning across paid and organic channels: PPC, social media, email campaigns; improved brand identity and led a high-performing marketing, content, growth and customer service team.

Marketing Manager at Weber Grills

Designed omni-channel sales strategy, elevating e-commerce to become the 3rd largest sales channel within one year; initiated Weber Original Stores and contributed to a 45% increase in sell-in.

Americas E-Marketing Coordinator at GE + Mabe Appliances

Coordinated Americas digital marketing efforts; contributed to cross-border campaigns across Mexico.