Available to hire
I am a whole-hearted leader and mentor with 15+ years of experience, guiding marketing teams across innovation industries including fintech, payments, technology and appliances. Regarded as a passionate creative thinker, I specialize in transforming market trends into strategies that elevate revenue. With a proven track record in both B2C and B2B marketing, I am distinguished for my growth and data-driven mindset, business savviness, and client-centric approach.
As the leader of Sperta, I specialize in scaling B2B and B2C. Our core expertise is translating business goals into culturally relevant, high-impact digital strategies (SEO, Content, PPC) for complex, multi-lingual markets. We focus on delivering measurable growth for clients and expanding into Europe, Latin America, and the USA. Let’s connect to discuss your cross-border growth strategy.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Portuguese
Advanced
Work Experience
Marketing Senior Manager at Weber Grills
January 1, 2017 - January 1, 2017Designed and executed an omni-channel sales strategy, resulting in a tenfold increase in sales. Positioned e-commerce as the number 3 sales channel within one year. Initiated Weber Original Stores, contributing to a 45% increase in sell-in.
CMO at Baubap Lending App
January 1, 2022 - January 1, 2022Drove 10x growth in customer acquisition across paid and organic channels: PPC, social media, email campaigns, and referrals through a metrics-driven approach. Improved brand identity and led a high-performing marketing, content, growth, and customer service team.
Marketing Manager at Ferratum Digital Lending
January 1, 2021 - January 1, 2021Led SaaS marketing team, guiding marketing strategy, growth, and organic content; managed regional digital marketing across markets, driven YoY growth and strengthened brand.
Senior Marketing Consultant at Sperta
January 1, 2023 - November 19, 2025Scaling B2B and B2C marketing, translating business goals into culturally relevant, high-impact digital strategies (SEO, content, PPC) and leading cross-functional teams across Europe, Latin America and the USA.
CMO at Baubap Lending App
December 31, 2022 - December 31, 2022Led SaaS marketing, growth and content; performed market analysis and budget management; guided go-to-market strategy and product marketing; oversaw the integration of the mPOS business (Billpocket).
Marketing Manager at Ferratum Digital Lending
December 31, 2021 - December 31, 2021Drove 10x growth in customer acquisition through strategic planning across paid and organic channels: PPC, social media, email campaigns; improved brand identity and led a high-performing marketing, content, growth and customer service team.
Marketing Manager at Weber Grills
December 31, 2017 - December 31, 2017Designed omni-channel sales strategy, elevating e-commerce to become the 3rd largest sales channel within one year; initiated Weber Original Stores and contributed to a 45% increase in sell-in.
Americas E-Marketing Coordinator at GE + Mabe Appliances
December 31, 2013 - December 31, 2013Coordinated Americas digital marketing efforts; contributed to cross-border campaigns across Mexico.
Multimedia Marketing Manager at Televisa TV Network
December 31, 2012 - December 31, 2012Crafted commercial solutions and digital strategy, boosting revenue through traditional and digital channels; developed content, social media and organic strategy for multiple TV shows.
Senior Marketing Manager at Weber Grills
January 1, 2013 - January 1, 2017Designed omni-channel sales strategy resulting in tenfold sales increase; positioned e-commerce as the number 3 sales channel within one year; initiated exclusive Weber Original Stores, contributing to a 45% increase in sell-in and strengthening brand identity.
CMO at Baubap Lending App
January 1, 2021 - January 1, 2022Led SaaS marketing strategy, growth, and organic content marketing. Drove 10x customer acquisition with PPC, social media, email campaigns and referral programs; achieved YoY growth and optimized mPOS business integration.
Marketing Manager at Ferratum Digital Lending
January 1, 2018 - January 1, 2021Drove 10x growth in customer acquisition through strategic planning across paid and organic channels; improved brand identity for efficient value delivery; led high-performing marketing, content, growth, and customer service teams.
Education
Bachelor of Arts in Communication at ITESM (Tecnológico de Monterrey)
January 1, 2003 - November 14, 2025Bachelor of Arts in Language & Literature at UNAM (National Autonomous University of Mexico)
January 1, 2009 - November 14, 2025MBA at EGADE Business School, Tecnológico de Monterrey
January 1, 2014 - November 14, 2025Certificate in Big Data Visualization at Stevens Institute of Technology
January 1, 2014 - November 14, 2025MBA at EGADE Business School
January 11, 2030 - January 1, 2014Certificate in Big Data Visualization at Stevens Institute of Technology
January 1, 2014 - January 1, 2014BA in Language & Literature at UNAM
January 11, 2030 - January 1, 2009BA in Communication at ITESM
January 11, 2030 - January 1, 2003MBA at EGADE Business School
January 11, 2030 - January 1, 2014Certificate in Big Data Visualization at Stevens Institute of Technology (NJ)
January 1, 2014 - January 1, 2014B.A. Language & Literature at UNAM
January 11, 2030 - January 1, 2009B.A. Communication at ITESM
January 11, 2030 - January 1, 2003Qualifications
Google Certified Individual
January 11, 2030 - November 14, 2025Google Certified Individual
January 11, 2030 - November 19, 2025Google Certified Individual
January 11, 2030 - February 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Professional Services, Retail, Education, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director today.