Strategic marketing professional with 11 years of experience and a strong track record of driving brand growth through integrated digital and experiential campaigns across B2B and B2C environments. Currently leading multi-brand marketing initiatives, delivering revenue-aligned strategies that scaled portfolio performance from AED 45M to AED 57M+ within one year. Experienced in executing high-impact campaigns across social media, CRM, events, and partnerships, blending data, storytelling, and consumer insight to drive engagement and conversion. Known for building brand presence, launching campaigns that resonate with modern audiences, and translating business goals into creative, high-performing marketing strategies. Now seeking to bring this expertise into a fast-paced, consumer-driven with a focus on digital growth, brand elevation, and community impact.

Blanche Pomaloy

Strategic marketing professional with 11 years of experience and a strong track record of driving brand growth through integrated digital and experiential campaigns across B2B and B2C environments. Currently leading multi-brand marketing initiatives, delivering revenue-aligned strategies that scaled portfolio performance from AED 45M to AED 57M+ within one year. Experienced in executing high-impact campaigns across social media, CRM, events, and partnerships, blending data, storytelling, and consumer insight to drive engagement and conversion. Known for building brand presence, launching campaigns that resonate with modern audiences, and translating business goals into creative, high-performing marketing strategies. Now seeking to bring this expertise into a fast-paced, consumer-driven with a focus on digital growth, brand elevation, and community impact.

Available to hire

Strategic marketing professional with 11 years of experience and a strong track record of driving brand growth through integrated digital and experiential campaigns across B2B and B2C environments. Currently leading multi-brand marketing initiatives, delivering revenue-aligned strategies that scaled portfolio performance from AED 45M to AED 57M+ within one year.
Experienced in executing high-impact campaigns across social media, CRM, events, and partnerships, blending data, storytelling, and consumer insight to drive engagement and conversion. Known for building brand presence, launching campaigns that resonate with modern audiences, and translating business goals into creative, high-performing marketing strategies.
Now seeking to bring this expertise into a fast-paced, consumer-driven with a focus on digital growth, brand elevation, and community impact.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Head of B2B Marketing at Nova Pharma Group
January 1, 2024 - June 30, 2025
Led omni-channel marketing across pet food, pharma and equipment divisions. Drove revenue growth of 27% (AED 45M → AED 57M) through revenue-aligned digital and integrated campaigns; strengthened engagement and brand visibility across key markets via LinkedIn, social media, email, and web platforms.
Digital Marketing Lead at Nova Vet Equipment Limited (Portfolio of Nova Pharma Group)
July 1, 2025 - Present
Built digital marketing function from the ground up for Nova Vet Equipment Limited during its early-stage portfolio development; established content strategy, email campaigns, and brand positioning across B2B and B2C channels; led brand growth across Pet Food, Pharma, and Equipment divisions.
Business Development Manager (Events & Exhibitions) at Global Links Exhibitions & Conferences LLC
July 1, 2019 - October 31, 2020
Drove event and exhibition business development; coordinated multi-venue events and forged strategic partnerships; managed workflow for international delegations.
Senior Sales & Marketing Executive at AGE Engineering (Mitsubishi ALPOLIC products)
March 1, 2022 - July 31, 2023
Managed key strategic accounts and executed marketing strategies for Mitsubishi ALPOLIC products across construction and infrastructure sectors.
Head of Marketing at AG Metal Industries (Mitsubishi ALPOLIC)
July 1, 2023 - February 29, 2024
Led marketing and brand strategy for metal construction solutions; oversaw portfolio growth and event activations.
Event Operations Specialist – International Delegations (Project-Based) at Exhibitions & Conferences LLC
February 1, 2024 - March 31, 2024
Coordinated event operations for international delegations during project-based assignments, including scheduling and on-site execution.

Education

Bachelor of Science in Business Administration (Marketing & Operations) at Mapua University
January 11, 2030 - April 9, 2026

Qualifications

Bachelor of Science in Business Administration (Marketing & Operations)
January 11, 2030 - April 9, 2026

Industry Experience

Healthcare, Manufacturing, Professional Services, Media & Entertainment, Real Estate & Construction, Education