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I specialize in entertaining, impactful copy that leaves an impression and leads to action. Narrative is my stock-in-trade, and humor is the strongest tool in my kit. As a Senior Marketing Copywriter, I’ve researched, written, and overseen the production of newsletters and articles for financial and consumer audiences, including Bank of America’s home-loans newsletter and HOME Outlook. I’ve produced a wide range of direct-response pieces, helped develop and update brand style guidelines, trained copywriters, and even scripted video submissions for industry awards. In my spare time I run a one-person publishing company and have written and published 16 novels.…I specialize in entertaining, impactful copy that leaves an impression and leads to action. Narrative is my stock-in-trade, and humor is the strongest tool in my kit. As a Senior Marketing Copywriter, I’ve researched, written, and overseen the production of newsletters and articles for financial and consumer audiences, including Bank of America’s home-loans newsletter and HOME Outlook. I’ve produced a wide range of direct-response pieces, helped develop and update brand style guidelines, trained copywriters, and even scripted video submissions for industry awards. In my spare time I run a one-person publishing company and have written and published 16 novels.

David Terruso

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I specialize in entertaining, impactful copy that leaves an impression and leads to action. Narrative is my stock-in-trade, and humor is the strongest tool in my kit. As a Senior Marketing Copywriter, I’ve researched, written, and overseen the production of newsletters and articles for financial and consumer audiences, including Bank of America’s home-loans newsletter and HOME Outlook. I’ve produced a wide range of direct-response pieces, helped develop and update brand style guidelines, trained copywriters, and even scripted video submissions for industry awards. In my spare time I run a one-person publishing company and have written and published 16 novels.…I specialize in entertaining, impactful copy that leaves an impression and leads to action. Narrative is my stock-in-trade, and humor is the strongest tool in my kit. As a Senior Marketing Copywriter, I’ve researched, written, and overseen the production of newsletters and articles for financial and consumer audiences, including Bank of America’s home-loans newsletter and HOME Outlook. I’ve produced a wide range of direct-response pieces, helped develop and update brand style guidelines, trained copywriters, and even scripted video submissions for industry awards. In my spare time I run a one-person publishing company and have written and published 16 novels.

Available to hire

I specialize in entertaining, impactful copy that leaves an impression and leads to action. Narrative is my stock-in-trade, and humor is the strongest tool in my kit.

As a Senior Marketing Copywriter, I’ve researched, written, and overseen the production of newsletters and articles for financial and consumer audiences, including Bank of America’s home-loans newsletter and HOME Outlook. I’ve produced a wide range of direct-response pieces, helped develop and update brand style guidelines, trained copywriters, and even scripted video submissions for industry awards. In my spare time I run a one-person publishing company and have written and published 16 novels.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Senior Marketing Copywriter at Team People/Bank of America

September 1, 2022 - April 1, 2025

Researched, wrote, and oversaw the production of Monthly INSIGHTS, Bank of America’s home loans e-newsletter for Realtors, and wrote articles for HOME Outlook, the consumer-facing homeowner e-newsletter. Wrote various direct-response print and digital pieces across all business lines. Wrote the video script and essay for the IHAF In-House Agency of the Year Award submission.

Senior Copywriter at AAA

October 1, 2014 - May 1, 2022

Tackled over 300 jobs a year, focusing on B2C and B2B direct-response, specializing in email, website copy, social media posts and ads, and direct mail pieces. Wrote content for discount partners including Verizon, Hertz, Marriott, Tax Act, the Philadelphia Eagles, etc. Trained and managed all new copywriters and proofreaders, as well as assigning, editing, and proofreading every copy job. Wrote and updated the company’s style guide.

Copywriter (Contract) at Vanguard

May 1, 2014 - September 1, 2014

Wrote various print and online pieces for ultra-high-net-worth client events, as well as biographies for various executives.

Copywriter (Contract) at Hibu

November 1, 2013 - April 1, 2014

Wrote 30-second advertising scripts for website videos.

Editor at ASTM International

May 1, 2002 - January 1, 2013

Edited hundreds of technical standards annually. Oversaw the production of seven volumes of standards a year. Team leader of ASTM Standards in Building Codes, the company’s largest annual compilation, as well as the Annual Index.

Novelist/Publisher at Self-employed

January 1, 2013 - Present

Freelance experience as a novelist and publisher; written, edited, published, and marketed 15 novels. Collaborated with illustrators and designers to create covers and illustrations.