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Hi, I’m Bokmun Luk, a Marketing graduate from RMIT University with hands-on experience launching and scaling two self-founded ventures in D2C e-commerce and live events. I’ve helped generate 65K+ social media views, deliver 50+ event activations, and achieve a 4% DM-to-sale conversion, all built from zero. I specialise in organic social media strategy, short-form content production, A/B testing, and competitive benchmarking, supported by formal studies in consumer behaviour, brand strategy, and integrated marketing communications. I’m excited to apply data-driven insights to create compelling campaigns that drive growth.…Hi, I’m Bokmun Luk, a Marketing graduate from RMIT University with hands-on experience launching and scaling two self-founded ventures in D2C e-commerce and live events. I’ve helped generate 65K+ social media views, deliver 50+ event activations, and achieve a 4% DM-to-sale conversion, all built from zero. I specialise in organic social media strategy, short-form content production, A/B testing, and competitive benchmarking, supported by formal studies in consumer behaviour, brand strategy, and integrated marketing communications. I’m excited to apply data-driven insights to create compelling campaigns that drive growth.

Bokmun Luk

Brand Strategist, Marketing Strategist, Content Creator, +4

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Hi, I’m Bokmun Luk, a Marketing graduate from RMIT University with hands-on experience launching and scaling two self-founded ventures in D2C e-commerce and live events. I’ve helped generate 65K+ social media views, deliver 50+ event activations, and achieve a 4% DM-to-sale conversion, all built from zero. I specialise in organic social media strategy, short-form content production, A/B testing, and competitive benchmarking, supported by formal studies in consumer behaviour, brand strategy, and integrated marketing communications. I’m excited to apply data-driven insights to create compelling campaigns that drive growth.…Hi, I’m Bokmun Luk, a Marketing graduate from RMIT University with hands-on experience launching and scaling two self-founded ventures in D2C e-commerce and live events. I’ve helped generate 65K+ social media views, deliver 50+ event activations, and achieve a 4% DM-to-sale conversion, all built from zero. I specialise in organic social media strategy, short-form content production, A/B testing, and competitive benchmarking, supported by formal studies in consumer behaviour, brand strategy, and integrated marketing communications. I’m excited to apply data-driven insights to create compelling campaigns that drive growth.

Available to hire

Hi, I’m Bokmun Luk, a Marketing graduate from RMIT University with hands-on experience launching and scaling two self-founded ventures in D2C e-commerce and live events. I’ve helped generate 65K+ social media views, deliver 50+ event activations, and achieve a 4% DM-to-sale conversion, all built from zero.

I specialise in organic social media strategy, short-form content production, A/B testing, and competitive benchmarking, supported by formal studies in consumer behaviour, brand strategy, and integrated marketing communications. I’m excited to apply data-driven insights to create compelling campaigns that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Co-Founder & Marketing Lead at Luvia Events

May 1, 2025 - Present

Co-founded a two-person pyrotechnic special effects venture for weddings and live events (weekends only). Identified under-investment in social media as a strategic gap and established Instagram as the primary growth channel. Delivered 50+ pyrotechnic displays across weddings, cake-cutting ceremonies, and private functions. Designed an Instagram-first content strategy, prioritising Reels and live demo footage; scaled the account from zero to 683 followers, with peak 90-day performance of 65,151 views and 20,839 accounts reached. Produced and optimised 34 posts/videos and 180+ Stories through a sustained content cadence, combining vendor-collaborative content, UGC-style Reels, and live demo footage; applied competitor benchmarking to inform pacing, sound design, and on-screen copy. Built a multi-channel client acquisition pipeline spanning cold venue outreach, Instagram DM conversion, and B2B referral partnerships with photographers and venues. Structured reciprocal cross-promotional ag

Founder & Marketing Lead at Instant Bouquets

January 1, 2025 - February 1, 2025

Seasonal D2C floral e-commerce brand launched for Valentine's Day 2025. Founded and operated end-to-end, owning sourcing, pricing, content, and conversion. Conducted supplier benchmarking across 8+ cross-border vendors before consolidating to a single supplier, securing a 2–3 week sourcing pipeline at optimised unit cost. Designed a tiered $1-per-stem pricing model validated against Facebook Marketplace and competitor benchmarks, enabling customisable bouquet configuration as the brand's core differentiator. Ran segmented A/B testing campaigns optimised against CVR% and impressions, benchmarking competitor creative direction to inform Reel composition. Produced subtitled short-form video using Canva, CapCut, and AI-generated assets to accelerate production turnaround. Designed a handcrafted scratch-card coupon mechanic to gamify Instagram DM engagement and incentivise inquiry-to-sale conversion; achieved a 4% Instagram DM-to-sale conversion rate when paired with a structured inquiry-

Night-Fill Manager at Woolworths

September 1, 2022 - February 1, 2023

Co-managed a two-person night operations team across overnight 11pm–6am shifts, accountable for nightly stock-load KPIs, task allocation, and ETA delivery in a high-volume retail environment. Executed shelf-replenishment and visual merchandising aligned to category planograms across snack and confectionery aisles, supporting in-store conversion through brand-standard product presentation and point-of-purchase availability during peak trading. Partnered with store leadership on workflow risk-flagging and sequencing decisions, strengthening commercial communication, prioritisation, and operational decision-making under tight deadline conditions.

Kitchen Team Member at Nando's

October 1, 2020 - December 1, 2020

Maintained brand quality and food presentation standards consistent with Nando's customer experience guidelines, supporting service consistency during peak trading. Collaborated within a fast-paced kitchen team to deliver smooth front-of-house service flow, building foundational teamwork and operational efficiency under high-pressure conditions.

Brand Strategy Project — Uniqlo Swimwear Re-launch at RMIT Impact Academy

January 1, 2025 - Present

Developed a go-to-market proposal to elevate Uniqlo's brand relevance and in-store engagement in the Australian market through a swimwear line re-introduction. Identified the Gold Coast as the priority launch location based on demographic, climate, and seasonal demand mapping. Designed an integrated marketing mix combining micro-influencer activation, UGC-led social campaigns, and location-based in-store experiences, supported by a media cost breakdown and channel-level performance projection model. Presented the strategy to academic assessors as part of RMIT's Impact Academy capstone, applying STP, brand positioning, and integrated marketing communications frameworks to support recommendations.