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Hi, I’m Bolat Kissambayev, a marketing leader with 8+ years of performance and digital marketing experience across real estate, retail/e-commerce, B2B, and product growth. I’ve led teams of up to 12 people, managed budgets up to 1M USD, and owned acquisition, CRM, content, and analytics in fast-paced environments. My strength lies in building data-driven growth engines, optimizing CPL/CPQL, and implementing CRM strategies from zero, including telephony and messaging integrations. I’m targeting Head of Digital Marketing / Performance Marketing Lead roles in large organizations, where I can partner with Sales and Product to scale predictable growth, drive cross-functional collaboration, and deliver measurable business impact.…Hi, I’m Bolat Kissambayev, a marketing leader with 8+ years of performance and digital marketing experience across real estate, retail/e-commerce, B2B, and product growth. I’ve led teams of up to 12 people, managed budgets up to 1M USD, and owned acquisition, CRM, content, and analytics in fast-paced environments. My strength lies in building data-driven growth engines, optimizing CPL/CPQL, and implementing CRM strategies from zero, including telephony and messaging integrations. I’m targeting Head of Digital Marketing / Performance Marketing Lead roles in large organizations, where I can partner with Sales and Product to scale predictable growth, drive cross-functional collaboration, and deliver measurable business impact.

Bolat Kissambayev

Marketing Strategist, Performance Marketer, Product Marketer, +6

5.0 (1 review)

Hi, I’m Bolat Kissambayev, a marketing leader with 8+ years of performance and digital marketing experience across real estate, retail/e-commerce, B2B, and product growth. I’ve led teams of up to 12 people, managed budgets up to 1M USD, and owned acquisition, CRM, content, and analytics in fast-paced environments. My strength lies in building data-driven growth engines, optimizing CPL/CPQL, and implementing CRM strategies from zero, including telephony and messaging integrations. I’m targeting Head of Digital Marketing / Performance Marketing Lead roles in large organizations, where I can partner with Sales and Product to scale predictable growth, drive cross-functional collaboration, and deliver measurable business impact.…Hi, I’m Bolat Kissambayev, a marketing leader with 8+ years of performance and digital marketing experience across real estate, retail/e-commerce, B2B, and product growth. I’ve led teams of up to 12 people, managed budgets up to 1M USD, and owned acquisition, CRM, content, and analytics in fast-paced environments. My strength lies in building data-driven growth engines, optimizing CPL/CPQL, and implementing CRM strategies from zero, including telephony and messaging integrations. I’m targeting Head of Digital Marketing / Performance Marketing Lead roles in large organizations, where I can partner with Sales and Product to scale predictable growth, drive cross-functional collaboration, and deliver measurable business impact.

Available to hire

Hi, I’m Bolat Kissambayev, a marketing leader with 8+ years of performance and digital marketing experience across real estate, retail/e-commerce, B2B, and product growth. I’ve led teams of up to 12 people, managed budgets up to 1M USD, and owned acquisition, CRM, content, and analytics in fast-paced environments. My strength lies in building data-driven growth engines, optimizing CPL/CPQL, and implementing CRM strategies from zero, including telephony and messaging integrations.

I’m targeting Head of Digital Marketing / Performance Marketing Lead roles in large organizations, where I can partner with Sales and Product to scale predictable growth, drive cross-functional collaboration, and deliver measurable business impact.

Skills

HubSpot

Track

Prototype

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Russian

Fluent

Arabic

Intermediate

Kazakh

Fluent

Work Experience

Head of Marketing & Growth at Rakhat Properties

October 1, 2023 - May 1, 2025

Led full-cycle marketing and growth initiatives for a Dubai-based real estate agency and developer. Created case studies, website and landing pages, presentations, brochures, social media posts, email campaigns and webinars. Generated 400+ lead ads per month with $10 CPL and $25 CPQL, managing $90–170 daily ad spend across Meta, Google and LinkedIn, achieving a 20% lead-to-inquiry conversion. Built a 7+ partner network (Reelly, Property Finder, Bayut, Realiste, Genie Map, Alnair, REB PM and HouseBook). Organized 6 online webinars with 600+ attendees and 180 high-intent leads (30% conversion to inquiries), increasing brand visibility by 25%. Implemented a zero-based CRM (Komm CRM + WhatsApp + Zadarma IP telephony + My Calls) and trained broker teams. Led cold outreach campaigns reaching 5,000+ contacts monthly, generating 150+ qualified leads with a 26% response rate and 15% conversion to inquiries. Improved database operations with parsing, segmentation and multi-channel campaigns (e

Head of Marketing & Growth at S-Hub Startup Accelerator

September 1, 2024 - Present

Startup Growth Marketing Manager at a startup accelerator: mentored startups with tailored marketing strategies in 4–12 week programs, achieving product-market fit or pivots for 60% of participants. Designed and delivered workshops on sales and product blocks, increasing grant application and investor meeting success rates by 25%. Curated actionable marketing insights and streamlined resource hub (Notion-based) with Google Analytics for real-time campaign tracking, reducing decision-making time by 30%. Collaborated with 20 mentors to support cross-functional growth, driving a 20% increase in customer acquisition through refined digital campaigns (Meta Ads, LinkedIn) and improved sales funnels.

Head of Marketing & Growth at SAMO

January 1, 2022 - December 31, 2024

Head of Marketing and part-time coach for entrepreneurs: coached 20+ SME owners, delivering 50+ personalized sessions and achieving an average 25% revenue growth across clients. Developed and implemented financial reporting templates for 15 SMEs, improving profitability tracking by 30% with Google Sheets and Power BI. Streamlined processes via automation tools (Zapier, Trello), reducing operational task time by 20% for 10+ clients and boosting tool adoption to 80% across groups. Tracked growth dynamics for 20 businesses, with 70% of clients achieving 15–20% turnover growth within 6 months.

Head of Marketing & Growth at CUMAN

March 1, 2022 - October 31, 2023

R&D, special equipment and Wi-Fi routers company: conducted target audience analysis with 50+ customer interviews, refined brand positioning and built a Business Model Canvas to move product toward product–market fit. Developed and executed paid media plans (Facebook/Instagram, Google/Yandex) generating 2,000+ qualified leads with 25% conversion. Orchestrated social marketing and B2B sales initiatives with 10+ bloggers/influencers; produced press releases, articles and PR with 150K+ impressions across online portals. Organized offline events and forums, securing 5 B2B partnerships and sponsorships; coordinated budgets and contractors. Produced multimedia content (YouTube, social media features, interviews) driving 30% brand awareness growth in the telecom sector.

Head of Digital Marketing at MAGNUM

May 1, 2020 - April 30, 2022

Led digital marketing for Magnum, Kazakhstan’s #1 retail in the CIS: drove 30% annual revenue growth and expanded retail network from 55 to 200 stores with a 1M+ marketing budget. Launched two mobile apps (Magnum Club, Magnum Go), achieving 2M+ downloads and improving user retention by 15% through segmented push, SMS and email campaigns to 5M+ subscribers. Redesigned corporate website, increasing organic traffic by 40% via SEO and integration with the Mother’s Club site (P&G partner). Generated 15,000 leads via digital advertising at $0.20/lead for 80 new stores. Launched 300+ promo campaigns and giveaways, increasing brand engagement by 25%.

Head of Digital Marketing at Bazis-A Corporation

May 1, 2017 - May 1, 2020

Kazakhstan’s #1 developer in the CIS: saved $115,000 in the first 3 months by reducing online ad spend by 25%, optimizing campaigns and disabling low-ROI channels while maintaining conversion rates. Launched 15+ residential complexes with end-to-end marketing, generating 4,000+ monthly leads (up from 1,500). Developed a personalized branded page, increasing lead generation by 20% via targeted SMS and email campaigns; 22% open rate for 10,000+ subscribers. Optimized processes by transitioning to electronic document management (DocuSign, EDI), reducing paperwork by 75% and tripling contractor payment speed.

Growth Marketing Manager, Mentor at S-HUB Startup Accelerator

September 1, 2024 - Present

Mentored startups through 4–12 week programs, shaping go-to-market and acquisition plans across channels and funnels. Delivered workshops covering marketing, sales, and product blocks of the accelerator curriculum. Built a structured Notion resource hub and integrated Google Analytics for real-time tracking and faster iteration.