Head of Marketing & Growth at Rakhat Properties

Led full-cycle marketing and growth initiatives for a Dubai-based real estate agency and developer. Created case studies, website and landing pages, presentations, brochures, social media posts, email campaigns and webinars. Generated 400+ lead ads per month with $10 CPL and $25 CPQL, managing $90–170 daily ad spend across Meta, Google and LinkedIn, achieving a 20% lead-to-inquiry conversion. Built a 7+ partner network (Reelly, Property Finder, Bayut, Realiste, Genie Map, Alnair, REB PM and HouseBook). Organized 6 online webinars with 600+ attendees and 180 high-intent leads (30% conversion to inquiries), increasing brand visibility by 25%. Implemented a zero-based CRM (Komm CRM + WhatsApp + Zadarma IP telephony + My Calls) and trained broker teams. Led cold outreach campaigns reaching 5,000+ contacts monthly, generating 150+ qualified leads with a 26% response rate and 15% conversion to inquiries. Improved database operations with parsing, segmentation and multi-channel campaigns (e

Head of Marketing & Growth at S-Hub Startup Accelerator

Startup Growth Marketing Manager at a startup accelerator: mentored startups with tailored marketing strategies in 4–12 week programs, achieving product-market fit or pivots for 60% of participants. Designed and delivered workshops on sales and product blocks, increasing grant application and investor meeting success rates by 25%. Curated actionable marketing insights and streamlined resource hub (Notion-based) with Google Analytics for real-time campaign tracking, reducing decision-making time by 30%. Collaborated with 20 mentors to support cross-functional growth, driving a 20% increase in customer acquisition through refined digital campaigns (Meta Ads, LinkedIn) and improved sales funnels.

Head of Marketing & Growth at SAMO

Head of Marketing and part-time coach for entrepreneurs: coached 20+ SME owners, delivering 50+ personalized sessions and achieving an average 25% revenue growth across clients. Developed and implemented financial reporting templates for 15 SMEs, improving profitability tracking by 30% with Google Sheets and Power BI. Streamlined processes via automation tools (Zapier, Trello), reducing operational task time by 20% for 10+ clients and boosting tool adoption to 80% across groups. Tracked growth dynamics for 20 businesses, with 70% of clients achieving 15–20% turnover growth within 6 months.

Head of Marketing & Growth at CUMAN

R&D, special equipment and Wi-Fi routers company: conducted target audience analysis with 50+ customer interviews, refined brand positioning and built a Business Model Canvas to move product toward product–market fit. Developed and executed paid media plans (Facebook/Instagram, Google/Yandex) generating 2,000+ qualified leads with 25% conversion. Orchestrated social marketing and B2B sales initiatives with 10+ bloggers/influencers; produced press releases, articles and PR with 150K+ impressions across online portals. Organized offline events and forums, securing 5 B2B partnerships and sponsorships; coordinated budgets and contractors. Produced multimedia content (YouTube, social media features, interviews) driving 30% brand awareness growth in the telecom sector.

Head of Digital Marketing at MAGNUM

Led digital marketing for Magnum, Kazakhstan’s #1 retail in the CIS: drove 30% annual revenue growth and expanded retail network from 55 to 200 stores with a 1M+ marketing budget. Launched two mobile apps (Magnum Club, Magnum Go), achieving 2M+ downloads and improving user retention by 15% through segmented push, SMS and email campaigns to 5M+ subscribers. Redesigned corporate website, increasing organic traffic by 40% via SEO and integration with the Mother’s Club site (P&G partner). Generated 15,000 leads via digital advertising at $0.20/lead for 80 new stores. Launched 300+ promo campaigns and giveaways, increasing brand engagement by 25%.

Head of Digital Marketing at Bazis-A Corporation

Kazakhstan’s #1 developer in the CIS: saved $115,000 in the first 3 months by reducing online ad spend by 25%, optimizing campaigns and disabling low-ROI channels while maintaining conversion rates. Launched 15+ residential complexes with end-to-end marketing, generating 4,000+ monthly leads (up from 1,500). Developed a personalized branded page, increasing lead generation by 20% via targeted SMS and email campaigns; 22% open rate for 10,000+ subscribers. Optimized processes by transitioning to electronic document management (DocuSign, EDI), reducing paperwork by 75% and tripling contractor payment speed.

Growth Marketing Manager, Mentor at S-HUB Startup Accelerator

Mentored startups through 4–12 week programs, shaping go-to-market and acquisition plans across channels and funnels. Delivered workshops covering marketing, sales, and product blocks of the accelerator curriculum. Built a structured Notion resource hub and integrated Google Analytics for real-time tracking and faster iteration.

Project Manager / Lead Operations at 1616 AGENCY

Led end-to-end delivery of 15+ marketing and IT infrastructure projects for B2B and MedTech clients in UAE and CIS. Re-engineered internal agency workflows by integrating KommoCRM and automated task management systems, reducing project turnaround time by 30%. Recruited and managed a multi-disciplinary team of developers, designers, and media buyers; served as primary point of contact for C-level executives to ensure alignment with business objectives and KPI reporting. Built community and advocacy through high-impact content (webinars with 600+ attendees and LinkedIn outreach) to drive credible partnerships and trust.

Project Lead (Growth & Infrastructure) at Rakhat Properties

Implemented a comprehensive lead management ecosystem by architecting automated dialers, SMS, and CRM interactions. Developed a streamlined partner onboarding process for 100+ influencers, automating contract management and payment tracking. Managed cross-channel project budgets, achieving notable increases in campaign efficiency through data auditing and resource reallocation. Built a growth loop by recruiting and managing 100+ influencers on a performance/referral basis, scaling ops to 5,000+ automated monthly contacts and generating 400+ qualified leads per month at a stable CPL.

Head of Growth & Partnerships at CUM AN

Led GTM strategy for R&D equipment; conducted 50+ Customer Development interviews to align product features with market demands and advertiser needs. Secured 5 major strategic B2B partnerships and sponsorships through high-level negotiations at international tech expos and conferences. Drove brand growth and PR, increasing awareness in the telecom sector and generating substantial organic impressions. Organized large industry forums and open-house days, converting online attendance into a structured B2B sales pipeline.

Head of Digital Growth at MAG NUM

Orchestrated the product growth strategy for a national retail leader; scaled two mobile apps to 2M+ downloads using ASO, performance marketing, and O2O channels. Managed a $1M+ annual marketing budget; led a cross-functional team of 12+ specialists, optimizing CAC and LTV across 200+ locations. Built a MarTech ecosystem with centralized data from 200+ stores to optimize ROI for Meta and Google campaigns. Designed HR-led automated funnels, data-driven for candidate generation and employer branding; led SEO and site migration with significant organic growth.