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I am Jason Wang, a Brand and Verbal Strategist with international experience across Chinese, English, and French contexts. I specialise in brand research, positioning, brand narrative, slogan and naming, delivering strategic branding and verbal systems for complex developments, hospitality, and cultural projects. I thrive on translating strategy into experiential concepts and content, leading cross-cultural teams to shape clear and compelling brand stories across districts, spaces, and moments. I excel at turning strategic insights into tangible concepts and content, guiding projects from research through execution, and collaborating across China, Europe, and beyond to help brands articulate their identity and value.…I am Jason Wang, a Brand and Verbal Strategist with international experience across Chinese, English, and French contexts. I specialise in brand research, positioning, brand narrative, slogan and naming, delivering strategic branding and verbal systems for complex developments, hospitality, and cultural projects. I thrive on translating strategy into experiential concepts and content, leading cross-cultural teams to shape clear and compelling brand stories across districts, spaces, and moments. I excel at turning strategic insights into tangible concepts and content, guiding projects from research through execution, and collaborating across China, Europe, and beyond to help brands articulate their identity and value.

Jason Wang

Copywriter, Brand Strategist, Content Strategist, +3

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I am Jason Wang, a Brand and Verbal Strategist with international experience across Chinese, English, and French contexts. I specialise in brand research, positioning, brand narrative, slogan and naming, delivering strategic branding and verbal systems for complex developments, hospitality, and cultural projects. I thrive on translating strategy into experiential concepts and content, leading cross-cultural teams to shape clear and compelling brand stories across districts, spaces, and moments. I excel at turning strategic insights into tangible concepts and content, guiding projects from research through execution, and collaborating across China, Europe, and beyond to help brands articulate their identity and value.…I am Jason Wang, a Brand and Verbal Strategist with international experience across Chinese, English, and French contexts. I specialise in brand research, positioning, brand narrative, slogan and naming, delivering strategic branding and verbal systems for complex developments, hospitality, and cultural projects. I thrive on translating strategy into experiential concepts and content, leading cross-cultural teams to shape clear and compelling brand stories across districts, spaces, and moments. I excel at turning strategic insights into tangible concepts and content, guiding projects from research through execution, and collaborating across China, Europe, and beyond to help brands articulate their identity and value.

Available to hire

I am Jason Wang, a Brand and Verbal Strategist with international experience across Chinese, English, and French contexts. I specialise in brand research, positioning, brand narrative, slogan and naming, delivering strategic branding and verbal systems for complex developments, hospitality, and cultural projects. I thrive on translating strategy into experiential concepts and content, leading cross-cultural teams to shape clear and compelling brand stories across districts, spaces, and moments.

I excel at turning strategic insights into tangible concepts and content, guiding projects from research through execution, and collaborating across China, Europe, and beyond to help brands articulate their identity and value.

Skills

Copywriting

Branding

Brand Identity

Experience Level

Copywriting

Expert

Branding

Expert

Brand Identity

Expert

Language

Chinese

Fluent

French

Advanced

English

Advanced

Work Experience

Brand Strategy & Verbal Consulting Lead / Brand Strategist at JWDK

January 1, 2022 - Present

Led brand research, positioning, and framework development (brand architecture, vision, storytelling, core values); translated brand strategy and place identity into experiential concepts and content; delivered strategic naming, taglines, and messaging across brands, districts, and spaces; produced brand and commercial materials including brand books, leasing manuals, sales brochures, and digital content.

Senior Verbal Strategy Consultant at LabBrand Group

January 1, 2018 - January 1, 2022

Brand Localisation — Verbal Strategy & Creative Development. Led verbal strategy for 40+ international and domestic branding projects; developed end-to-end verbal identity systems (architecture, naming, taglines, storytelling); built long-term client relationships and identified new brand opportunities; oversaw trademark and IP strategy for 40+ creative assets; contributed to thought leadership through industry publications.