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11 years ago I left Canada’s biggest law firm, moved to Asia and rebuilt my career in branding. Over the past decade, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas. Now focused on building what’s next as a brand strategist. I look forward to discovering how I can bring value to your brand. Get in touch, a discussion is always free.…11 years ago I left Canada’s biggest law firm, moved to Asia and rebuilt my career in branding. Over the past decade, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas. Now focused on building what’s next as a brand strategist. I look forward to discovering how I can bring value to your brand. Get in touch, a discussion is always free.

Boris Panov

Brand Strategist, Creative Director, Brand Designer, +2

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11 years ago I left Canada’s biggest law firm, moved to Asia and rebuilt my career in branding. Over the past decade, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas. Now focused on building what’s next as a brand strategist. I look forward to discovering how I can bring value to your brand. Get in touch, a discussion is always free.…11 years ago I left Canada’s biggest law firm, moved to Asia and rebuilt my career in branding. Over the past decade, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas. Now focused on building what’s next as a brand strategist. I look forward to discovering how I can bring value to your brand. Get in touch, a discussion is always free.

Available to hire

Montreal, Canada

11 years ago I left Canada’s biggest law firm, moved to Asia and rebuilt my career in branding.

Over the past decade, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas. Now focused on building what’s next as a brand strategist. I look forward to discovering how I can bring value to your brand. Get in touch, a discussion is always free.

Skills

Product Design

Web Design

Copywriting

Experience Level

Product Design

Expert

Web Design

Expert

Copywriting

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of International Marketing at Hisential

February 1, 2024 - January 31, 2026

Led international marketing and end-to-end brand launch across Singapore and Malaysia; owned full product lifecycle including design, formulation, licensing and supplier procurement; launched and integrated e-commerce and CRM systems; directed multi-market marketing strategy and execution; aligned brand, product and growth strategy across clinics and consumer products.

Creative Director at Genting

November 1, 2017 - November 30, 2023

Led brand vision and execution across multiple business units, launching 8 new brands from concept to market deployment across 3 countries; mentored a multidisciplinary creative team; owned brand development from strategy to launch; directed creative direction across print, digital, and experiential assets; oversaw UI/UX for 3 high-traffic websites.

Brand Strategist at GuavaMedia

November 1, 2014 - September 30, 2017

Led brand strategy and positioning for all client projects; managed client relationships from discovery to delivery; guided a small multi-disciplinary creative team; developed brand identities and strategy frameworks; designed and directed all creative deliverables; trained clients on brand consistency & usability.

Audio-Visual Technician at Stikeman Elliott LLP

September 1, 2008 - October 31, 2014

Administered Cisco video conferencing systems firm-wide; provided web development and technical support; managed seminar recording and live web streaming; delivered boardroom IT support for clients; conducted event photography for corporate functions.