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Hi, I’m Boris Feliks, a performance marketer focused on paid social across Meta, TikTok, and Google Ads. I translate data into clear, action-ready strategies, blending creative testing, pacing, and cross-functional collaboration to drive lower CAC and higher CVR. I enjoy shaping testing cadences, optimizing workflows, and presenting insights that empower leadership and clients to make informed decisions. My philosophy background (Arizona State University, Penn State University) fuels strong analytical reasoning, precise writing, and cross-disciplinary problem solving. I thrive when partnering with creative, strategy, and analytics teams, and I bring a curious, collaborative mindset to every project I tackle.…Hi, I’m Boris Feliks, a performance marketer focused on paid social across Meta, TikTok, and Google Ads. I translate data into clear, action-ready strategies, blending creative testing, pacing, and cross-functional collaboration to drive lower CAC and higher CVR. I enjoy shaping testing cadences, optimizing workflows, and presenting insights that empower leadership and clients to make informed decisions. My philosophy background (Arizona State University, Penn State University) fuels strong analytical reasoning, precise writing, and cross-disciplinary problem solving. I thrive when partnering with creative, strategy, and analytics teams, and I bring a curious, collaborative mindset to every project I tackle.

Boris Feliks

PRO

Performance Marketer, Marketing Strategist, Brand Strategist, +6

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Hi, I’m Boris Feliks, a performance marketer focused on paid social across Meta, TikTok, and Google Ads. I translate data into clear, action-ready strategies, blending creative testing, pacing, and cross-functional collaboration to drive lower CAC and higher CVR. I enjoy shaping testing cadences, optimizing workflows, and presenting insights that empower leadership and clients to make informed decisions. My philosophy background (Arizona State University, Penn State University) fuels strong analytical reasoning, precise writing, and cross-disciplinary problem solving. I thrive when partnering with creative, strategy, and analytics teams, and I bring a curious, collaborative mindset to every project I tackle.…Hi, I’m Boris Feliks, a performance marketer focused on paid social across Meta, TikTok, and Google Ads. I translate data into clear, action-ready strategies, blending creative testing, pacing, and cross-functional collaboration to drive lower CAC and higher CVR. I enjoy shaping testing cadences, optimizing workflows, and presenting insights that empower leadership and clients to make informed decisions. My philosophy background (Arizona State University, Penn State University) fuels strong analytical reasoning, precise writing, and cross-disciplinary problem solving. I thrive when partnering with creative, strategy, and analytics teams, and I bring a curious, collaborative mindset to every project I tackle.

Available to hire

New York, United States

Hi, I’m Boris Feliks, a performance marketer focused on paid social across Meta, TikTok, and Google Ads. I translate data into clear, action-ready strategies, blending creative testing, pacing, and cross-functional collaboration to drive lower CAC and higher CVR. I enjoy shaping testing cadences, optimizing workflows, and presenting insights that empower leadership and clients to make informed decisions.

My philosophy background (Arizona State University, Penn State University) fuels strong analytical reasoning, precise writing, and cross-disciplinary problem solving. I thrive when partnering with creative, strategy, and analytics teams, and I bring a curious, collaborative mindset to every project I tackle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Paid Social Strategist at Brainlabs Digital (Contract)

June 1, 2025 - November 28, 2025

Led pacing, delivery, and day-to-day execution for assigned paid social markets within a $12M Meta/TikTok spend; developed a cross-market pacing framework; partnered with Creative, Strategy, and Influencer teams to shape testing cadences, refresh cycles, and content prioritization across branded and creator assets. Translated complex performance trends into clear weekly narratives and recommendations for Associate Directors, Managing Partners, and client stakeholders. Identified systemic delivery issues and implemented process improvements around approvals, naming conventions, and creator workflows. Coordinated with analytics to refine measurement approaches and ensure KPI alignment and cross-platform reporting.

Freelance Performance Marketer at Upwork

May 1, 2023 - November 28, 2025

Built a solo consultancy generating $50K in acquisitions across ecommerce, SaaS, education, and service businesses. Managed paid social and search budgets ranging from $5K to $100K per month, owning strategy, creative direction, testing plans, and optimization workflows. Designed a structured experimentation framework across 50 splits to improve CAC and CVR. Provided strategic advisory on landing pages, user journeys, and offer positioning to strengthen full-funnel performance.

Senior Performance Marketer at MentorShips

December 1, 2022 - November 28, 2025

Led acquisition for a portfolio of digital learning and professional development programs; managed Meta, TikTok, and Google campaigns across e-commerce launch cycles. Reduced CAC by 18% through structured creative testing, audience refinement, and funnel optimization. Launched new program initiatives and achieved profitable acquisition within 30 days through rapid creative iteration and offer positioning. Provided strategic advisory on landing pages, user journeys, and full-funnel performance.

Social Creative Intern at The Social Shepherd

June 1, 2022 - November 28, 2025

Supported ideation and planning of social-first video concepts for TikTok and Instagram, helping to create business-as-usual content and campaign concepts for UK brands. Assisted with writing briefs, script outlines, and mood boards for the production team, contributing to on-set art direction and motion-graphics shoots. Analyzed creative performance trends across platforms to identify winning formats, hooks, and cultural moments driving engagement and growth.

Paid Media Executive at The Social Shepherd

December 1, 2022 - Present

Managed Meta and TikTok campaigns across 8 markets with supporting Google Search and Shopping campaigns; implemented daily optimizations contributing to improved efficiency; built creative testing frameworks across 30+ tests, reducing CPA and strengthening cross-channel performance; supported YouTube prospecting and retargeting and aligned video sequencing with funnel stages.