Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Boris Feliks, a senior performance marketer who runs multi-market campaigns across Meta, TikTok, and Google. I design end-to-end acquisition funnels, optimize CAC and CVR, and partner with creative, strategy, and influencer teams to drive measurable outcomes. I’m comfortable building scalable workflows, leading cross-functional collaboration, and translating data into clear strategic direction. My philosophy background sharpens my analytical reasoning, writing, and problem-solving across disciplines. I enjoy mentoring junior marketers and translating complex performance trends into concise narratives that inform decisions.…Hi, I’m Boris Feliks, a senior performance marketer who runs multi-market campaigns across Meta, TikTok, and Google. I design end-to-end acquisition funnels, optimize CAC and CVR, and partner with creative, strategy, and influencer teams to drive measurable outcomes. I’m comfortable building scalable workflows, leading cross-functional collaboration, and translating data into clear strategic direction. My philosophy background sharpens my analytical reasoning, writing, and problem-solving across disciplines. I enjoy mentoring junior marketers and translating complex performance trends into concise narratives that inform decisions.

Boris Feliks

Performance Marketer, Marketing Strategist, Brand Strategist, +2





Hi, I’m Boris Feliks, a senior performance marketer who runs multi-market campaigns across Meta, TikTok, and Google. I design end-to-end acquisition funnels, optimize CAC and CVR, and partner with creative, strategy, and influencer teams to drive measurable outcomes. I’m comfortable building scalable workflows, leading cross-functional collaboration, and translating data into clear strategic direction. My philosophy background sharpens my analytical reasoning, writing, and problem-solving across disciplines. I enjoy mentoring junior marketers and translating complex performance trends into concise narratives that inform decisions.…Hi, I’m Boris Feliks, a senior performance marketer who runs multi-market campaigns across Meta, TikTok, and Google. I design end-to-end acquisition funnels, optimize CAC and CVR, and partner with creative, strategy, and influencer teams to drive measurable outcomes. I’m comfortable building scalable workflows, leading cross-functional collaboration, and translating data into clear strategic direction. My philosophy background sharpens my analytical reasoning, writing, and problem-solving across disciplines. I enjoy mentoring junior marketers and translating complex performance trends into concise narratives that inform decisions.

Available to hire

Hi, I’m Boris Feliks, a senior performance marketer who runs multi-market campaigns across Meta, TikTok, and Google. I design end-to-end acquisition funnels, optimize CAC and CVR, and partner with creative, strategy, and influencer teams to drive measurable outcomes. I’m comfortable building scalable workflows, leading cross-functional collaboration, and translating data into clear strategic direction.

My philosophy background sharpens my analytical reasoning, writing, and problem-solving across disciplines. I enjoy mentoring junior marketers and translating complex performance trends into concise narratives that inform decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

Spanish; Castilian

Beginner

Work Experience

Paid Social Strategist at Brainlabs Digital (Contract)

June 1, 2025 - November 28, 2025

Led pacing, delivery, and day-to-day execution for assigned paid social markets within a $12M Meta/TikTok spend; developed a cross-market pacing framework; partnered with Creative, Strategy, and Influencer teams to shape testing cadences, refresh cycles, and content prioritization across branded and creator assets. Translated complex performance trends into clear weekly narratives and recommendations for Associate Directors, Managing Partners, and client stakeholders. Identified systemic delivery issues and implemented process improvements around approvals, naming conventions, and creator workflows. Coordinated with analytics to refine measurement approaches and ensure KPI alignment and cross-platform reporting.

Freelance Performance Marketer at Upwork

May 1, 2023 - November 28, 2025

Built a solo consultancy generating $50K in acquisitions across ecommerce, SaaS, education, and service businesses. Managed paid social and search budgets ranging from $5K to $100K per month, owning strategy, creative direction, testing plans, and optimization workflows. Designed a structured experimentation framework across 50 splits to improve CAC and CVR. Provided strategic advisory on landing pages, user journeys, and offer positioning to strengthen full-funnel performance.

Senior Performance Marketer at MentorShips

December 1, 2022 - November 28, 2025

Led acquisition for a portfolio of digital learning and professional development programs; managed Meta, TikTok, and Google campaigns across e-commerce launch cycles. Reduced CAC by 18% through structured creative testing, audience refinement, and funnel optimization. Launched new program initiatives and achieved profitable acquisition within 30 days through rapid creative iteration and offer positioning. Provided strategic advisory on landing pages, user journeys, and full-funnel performance.

Social Creative Intern at The Social Shepherd

June 1, 2022 - November 28, 2025

Supported ideation and planning of social-first video concepts for TikTok and Instagram, helping to create business-as-usual content and campaign concepts for UK brands. Assisted with writing briefs, script outlines, and mood boards for the production team, contributing to on-set art direction and motion-graphics shoots. Analyzed creative performance trends across platforms to identify winning formats, hooks, and cultural moments driving engagement and growth.