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The Client - a B2B web app with a browser plugin that helps users track and resell fashion items purchased on partner platforms like Zalando. It encourages circular consumption by allowing users to save items to their digital closet and later resell them for credits.

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CasaCaprichos

CasaCaprichos.com is Spain’s first digital hub dedicated to slow fashion and artisan-made design.
As founder and lead UX designer, I developed the platform from concept to launch, applying user-centred design principles to build both a strong brand identity and a seamless shopping experience.

I led the UX/UI design, from wireframes to prototypes, ensuring intuitive navigation for conscious consumers.
Through user research and behavioural analysis, I defined personas and improved engagement using data-driven insights.

I also defined the digital strategy, managing branding, SEO, and social media for a consistent user journey.
By building partnerships with 20+ Spanish artisan brands and organising events and workshops, I fostered real-life engagement and community growth.

CasaCaprichos merges UX thinking with a passion for craftsmanship, creating a digital space that celebrates authenticity, sustainability, and meaningful design.