CasaCaprichos.com is Spain’s first digital hub dedicated to slow fashion and artisan-made design. As founder and lead UX designer, I built the platform from concept to launch, applying user-centred design principles to drive both brand identity and conversion.
Led the UX and UI design of the platform, from wireframes to high-fidelity prototypes, ensuring intuitive navigation and a seamless e-commerce experience for conscious consumers.
Conducted user research, interviews, and behavioural analysis to define customer personas and improve engagement through data-informed design.
Defined and executed the digital strategy, overseeing branding, content, SEO, and social media touchpoints for a consistent and compelling user journey.
Built strategic partnerships with over 20+ Spanish artisan brands, managing onboarding, storytelling, and product presentation to enhance perceived value.
Organised and promoted in-person and digital events (workshops, exhibitions, pop-ups), testing offline UX and community engagement in real time.
Through CasaCaprichos, I combined UX thinking with a deep passion for handcrafted design, building a platform where every user interaction supports authenticity, sustainability, and meaningful consumption.CasaCaprichos is Spain’s first digital hub dedicated to slow fashion and artisan-made design. As founder and lead UX designer, I built the platform from concept to launch, applying user-centred design principles to drive both brand identity and conversion. Led the UX and UI design of the platform, from wireframes to high-fidelity prototypes, ensuring intuitive navigation and a seamless e-commerce experience for conscious consumers. Conducted user research, interviews, and behavioural analysis to define customer personas and improve engagement through data-informed design. Defined and executed the digital strategy, overseeing branding, content, SEO, and social media touchpoints for a consistent and compelling user journey. Built strategic partnerships with over 20+ Spanish artisan brands, managing onboarding, storytelling, and product presentation to enhance perceived value. Organised and promoted in-person and digital events (workshops, exhibitions, pop-ups), testing offline UX and community engagement in real time. Through CasaCaprichos, I combined UX thinking with a deep passion for handcrafted design, building a platform where every user interaction supports authenticity, sustainability, and meaningful consumption.…CasaCaprichos.com is Spain’s first digital hub dedicated to slow fashion and artisan-made design. As founder and lead UX designer, I built the platform from concept to launch, applying user-centred design principles to drive both brand identity and conversion.
Led the UX and UI design of the platform, from wireframes to high-fidelity prototypes, ensuring intuitive navigation and a seamless e-commerce experience for conscious consumers.
Conducted user research, interviews, and behavioural analysis to define customer personas and improve engagement through data-informed design.
Defined and executed the digital strategy, overseeing branding, content, SEO, and social media touchpoints for a consistent and compelling user journey.
Built strategic partnerships with over 20+ Spanish artisan brands, managing onboarding, storytelling, and product presentation to enhance perceived value.
Organised and promoted in-person and digital events (workshops, exhibitions, pop-ups), testing offline UX and community engagement in real time.
Through CasaCaprichos, I combined UX thinking with a deep passion for handcrafted design, building a platform where every user interaction supports authenticity, sustainability, and meaningful consumption.CasaCaprichos is Spain’s first digital hub dedicated to slow fashion and artisan-made design. As founder and lead UX designer, I built the platform from concept to launch, applying user-centred design principles to drive both brand identity and conversion. Led the UX and UI design of the platform, from wireframes to high-fidelity prototypes, ensuring intuitive navigation and a seamless e-commerce experience for conscious consumers. Conducted user research, interviews, and behavioural analysis to define customer personas and improve engagement through data-informed design. Defined and executed the digital strategy, overseeing branding, content, SEO, and social media touchpoints for a consistent and compelling user journey. Built strategic partnerships with over 20+ Spanish artisan brands, managing onboarding, storytelling, and product presentation to enhance perceived value. Organised and promoted in-person and digital events (workshops, exhibitions, pop-ups), testing offline UX and community engagement in real time. Through CasaCaprichos, I combined UX thinking with a deep passion for handcrafted design, building a platform where every user interaction supports authenticity, sustainability, and meaningful consumption.WWWWWWWW…