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I am a London-based digital marketer specialising in social-first content, performance marketing, and audience engagement. With an MSc in Digital Marketing Management and a background in creative production, I combine strategic thinking with hands-on execution across platforms like TikTok and Instagram. I create content that not only captures attention but drives measurable results, from increasing engagement to improving customer retention. I have experience across agency, e-commerce, and community-focused environments, where I’ve delivered campaigns, collaborated with influencers, and used testing and analytics to optimise performance. I’ve contributed to increasing return customer engagement, boosting reach through partnerships, and creating interactive campaigns that drive real-world impact such as foot traffic and sales. What makes me stand out is my ability to blend creativity with data. I understand trends and platform culture while also focusing on performance and growth. My background in music and live events strengthens my storytelling and content creation, allowing me to connect with audiences in an authentic and engaging way.…I am a London-based digital marketer specialising in social-first content, performance marketing, and audience engagement. With an MSc in Digital Marketing Management and a background in creative production, I combine strategic thinking with hands-on execution across platforms like TikTok and Instagram. I create content that not only captures attention but drives measurable results, from increasing engagement to improving customer retention. I have experience across agency, e-commerce, and community-focused environments, where I’ve delivered campaigns, collaborated with influencers, and used testing and analytics to optimise performance. I’ve contributed to increasing return customer engagement, boosting reach through partnerships, and creating interactive campaigns that drive real-world impact such as foot traffic and sales. What makes me stand out is my ability to blend creativity with data. I understand trends and platform culture while also focusing on performance and growth. My background in music and live events strengthens my storytelling and content creation, allowing me to connect with audiences in an authentic and engaging way.

Boyana Georgieva

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a London-based digital marketer specialising in social-first content, performance marketing, and audience engagement. With an MSc in Digital Marketing Management and a background in creative production, I combine strategic thinking with hands-on execution across platforms like TikTok and Instagram. I create content that not only captures attention but drives measurable results, from increasing engagement to improving customer retention. I have experience across agency, e-commerce, and community-focused environments, where I’ve delivered campaigns, collaborated with influencers, and used testing and analytics to optimise performance. I’ve contributed to increasing return customer engagement, boosting reach through partnerships, and creating interactive campaigns that drive real-world impact such as foot traffic and sales. What makes me stand out is my ability to blend creativity with data. I understand trends and platform culture while also focusing on performance and growth. My background in music and live events strengthens my storytelling and content creation, allowing me to connect with audiences in an authentic and engaging way.…I am a London-based digital marketer specialising in social-first content, performance marketing, and audience engagement. With an MSc in Digital Marketing Management and a background in creative production, I combine strategic thinking with hands-on execution across platforms like TikTok and Instagram. I create content that not only captures attention but drives measurable results, from increasing engagement to improving customer retention. I have experience across agency, e-commerce, and community-focused environments, where I’ve delivered campaigns, collaborated with influencers, and used testing and analytics to optimise performance. I’ve contributed to increasing return customer engagement, boosting reach through partnerships, and creating interactive campaigns that drive real-world impact such as foot traffic and sales. What makes me stand out is my ability to blend creativity with data. I understand trends and platform culture while also focusing on performance and growth. My background in music and live events strengthens my storytelling and content creation, allowing me to connect with audiences in an authentic and engaging way.

Available to hire

I am a London-based digital marketer specialising in social-first content, performance marketing, and audience engagement. With an MSc in Digital Marketing Management and a background in creative production, I combine strategic thinking with hands-on execution across platforms like TikTok and Instagram. I create content that not only captures attention but drives measurable results, from increasing engagement to improving customer retention.

I have experience across agency, e-commerce, and community-focused environments, where I’ve delivered campaigns, collaborated with influencers, and used testing and analytics to optimise performance. I’ve contributed to increasing return customer engagement, boosting reach through partnerships, and creating interactive campaigns that drive real-world impact such as foot traffic and sales.

What makes me stand out is my ability to blend creativity with data. I understand trends and platform culture while also focusing on performance and growth. My background in music and live events strengthens my storytelling and content creation, allowing me to connect with audiences in an authentic and engaging way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Bulgarian

Advanced

Work Experience

Social Media Manager at e5 Popular Bakehouse

April 1, 2025 - June 30, 2025

Developed high-performing social media content, including Reels, to promote artisanal bakery products and highlight sustainable food experiences. Led campaigns with limited-time offers to increase foot traffic and drive retail sales. Planned and produced content at pace, using testing (A/B) to optimise engagement; supported weekly content cadence and cross-channel distribution.

Digital Marketing Assistant (Internship) at Ardes.bg

July 1, 2024 - September 30, 2024

Increased return customer engagement by 5% by creating marketing content for IT products within a 3–4 person team. Developed social media strategies including influencer collaborations and interactive content to boost audience engagement. Partnered with influencers to drive a 10% uplift in engagement and brand reach. Led customer service strategy to optimise communication and product value.

Social Media Volunteer at Poplar Union (Cotall Street Market)

April 1, 2025 - June 30, 2025

Supported Poplar Union’s social media presence, contributing weekly on-site content, capturing stories and b-roll, and assisting with crowd management and post-event promotion. Created promotional material (posters, photos, short clips) and helped document community events.

Social Media Manager at Poplar Union

April 1, 2026 - Present

Lead content creation and support social media planning across market locations. Capture on-site content, coordinate a small content crew, and manage scheduling for weekly market updates and community features.

Event Assistant (Volunteer) at ILMC

February 1, 2024 - March 31, 2024

Supported front-of-house activities, including technical setup, refreshment coordination, delegate materials, crowd management, and general event logistics for ILMC.

Event Assistant (Volunteer) at The Great Escape Festival

May 1, 2023 - May 31, 2023

Supported team leads with venue coordination, ticket verification, registration, wristband distribution, and on-site operations for a major UK music festival.

Digital Marketing Internship at Ping Pong Digital

October 1, 2025 - October 31, 2025

Contributed to digital marketing campaigns and client work for UK brands, focusing on content creation, social media activity, and analytics-driven improvements.