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Hi, I'm Piero Vannucchi, a results-driven B2B sales and marketing professional with extensive experience helping Italian SMBs grow through data-driven advertising and strategic partnerships. I specialize in turning insights into action across Meta platforms, performance-based campaigns, and cross-channel initiatives. I love translating business goals into scalable solutions that increase revenue and customer engagement. Outside of sales, I enjoy building strong relationships with diverse clients, teaching them how to leverage tools like Pixel, bidding strategies, and lookalike audiences to maximize ROI. My background in languages and international trade helps me navigate multicultural environments and collaborate effectively with internal teams to drive retention and spend growth.…Hi, I'm Piero Vannucchi, a results-driven B2B sales and marketing professional with extensive experience helping Italian SMBs grow through data-driven advertising and strategic partnerships. I specialize in turning insights into action across Meta platforms, performance-based campaigns, and cross-channel initiatives. I love translating business goals into scalable solutions that increase revenue and customer engagement. Outside of sales, I enjoy building strong relationships with diverse clients, teaching them how to leverage tools like Pixel, bidding strategies, and lookalike audiences to maximize ROI. My background in languages and international trade helps me navigate multicultural environments and collaborate effectively with internal teams to drive retention and spend growth.

Piero Vannucchi

Social Media Manager, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Piero Vannucchi, a results-driven B2B sales and marketing professional with extensive experience helping Italian SMBs grow through data-driven advertising and strategic partnerships. I specialize in turning insights into action across Meta platforms, performance-based campaigns, and cross-channel initiatives. I love translating business goals into scalable solutions that increase revenue and customer engagement. Outside of sales, I enjoy building strong relationships with diverse clients, teaching them how to leverage tools like Pixel, bidding strategies, and lookalike audiences to maximize ROI. My background in languages and international trade helps me navigate multicultural environments and collaborate effectively with internal teams to drive retention and spend growth.…Hi, I'm Piero Vannucchi, a results-driven B2B sales and marketing professional with extensive experience helping Italian SMBs grow through data-driven advertising and strategic partnerships. I specialize in turning insights into action across Meta platforms, performance-based campaigns, and cross-channel initiatives. I love translating business goals into scalable solutions that increase revenue and customer engagement. Outside of sales, I enjoy building strong relationships with diverse clients, teaching them how to leverage tools like Pixel, bidding strategies, and lookalike audiences to maximize ROI. My background in languages and international trade helps me navigate multicultural environments and collaborate effectively with internal teams to drive retention and spend growth.

Available to hire

Hi, I’m Piero Vannucchi, a results-driven B2B sales and marketing professional with extensive experience helping Italian SMBs grow through data-driven advertising and strategic partnerships. I specialize in turning insights into action across Meta platforms, performance-based campaigns, and cross-channel initiatives. I love translating business goals into scalable solutions that increase revenue and customer engagement.

Outside of sales, I enjoy building strong relationships with diverse clients, teaching them how to leverage tools like Pixel, bidding strategies, and lookalike audiences to maximize ROI. My background in languages and international trade helps me navigate multicultural environments and collaborate effectively with internal teams to drive retention and spend growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Google Ads

Intermediate

Salesforce

Intermediate

Twilio

Intermediate

Language

Italian

Fluent

English

Advanced

Portuguese

Advanced

Spanish; Castilian

Advanced

Japanese

Intermediate

Work Experience

B2B Sales Representative at Meta @Teleperformance

January 1, 2024 - Present

Managed a portfolio of 100+ Italian SMB agencies; conducted consultative B2B sales; contacted agencies daily via phone and email to identify growth opportunities; analyzed ad performance and KPIs to optimize results; recommended scalable Meta advertising solutions aligned with business goals; drove upselling and cross-selling across Meta products; managed pipeline and opportunities using Salesforce; provided ongoing product education and strategic guidance; shared structured customer feedback with internal teams.

Meta Marketing Expert at Meta @Teleperformance

April 1, 2017 - December 1, 2023

Managed a portfolio of 200+ Italian SMB advertisers; acted as the primary commercial and strategic point of contact; identified sales and expansion opportunities through performance analysis; conducted regular business reviews analyzing KPIs to maximize ROI; engaged daily with new and existing clients to support retention and spend growth; educated clients on Meta advertising products, features, and best practices; consistently achieved quarterly revenue targets; advised SMBs on advanced solutions including Pixel, bidding strategies, retargeting, custom & lookalike audiences, dynamic ads, and lead generation; maintained accurate account data using Salesforce and Meta CRM.

Media Buyer at Self-employed

April 1, 2021 - December 1, 2023

Managed high-performing Meta Ads campaigns for Shopify-based e-commerce brands across multiple industries; optimized monthly ad spend, improving ROAS through audience segmentation and A/B testing; built full-funnel digital marketing strategies including paid social, retargeting, and landing page optimization; analyzed campaign data and KPIs to refine creatives, placements, and bidding strategies; scaled profitable campaigns while maintaining efficiency in competitive markets.

Marketing Assistant at Italian Chamber of Commerce

June 1, 2016 - December 1, 2016

Created and maintained databases of Italian companies and international trade fairs; supported B2B marketing and business development activities; assisted in lead research and qualification.

Salesman at Shibuya Fairs & Events

July 1, 2014 - June 1, 2015

Promoted and sold Italian food products to international buyers; conducted face-to-face sales activities at trade fairs and events; built relationships with clients in a multicultural environment.