Boyu Chen

Product Designer at BYEX - Global crypto exchange startup

Led the end-to-end design of a new copy trading feature to ensure seamless UX across web and mobile; validated the product vision and roadmap through competitive analysis; developed rapid prototypes for user testing, reducing delivery time by 2 weeks; and streamlined stakeholder decision-making by creating impactful presentations, saving 2 hours weekly.

Freelance Product Designer at Jini Agency

Designed the company's responsive website by strategically structuring information architecture and led weekly design reviews to enhance international team collaboration, earning strong client recognition.

Product Designer at Rytass - Award-winning digital consultancy

Spearheaded the design of Taiwan's largest fund app from inception, achieving over 50k user acquisitions in the first month and contributing to 27% YoY growth in client fund assets in 2023. Directed UI/UX strategy improving navigation and clarity with high-fidelity mockups and user personas leading to a 39% adoption rate. Created a comprehensive component library reducing engineering development time by 30%, mentored a junior designer, and collaborated across teams to prioritize user needs. Also led the redesign of Taiwan's leading B2B SaaS platform achieving a 36% increase in conversion rate and designed backend CMS boosting content update efficiency by 20%.

Co-Founder at Junction Nonprofit Organisation

• Created a user-centred design community for knowledge-sharing and networking among Taiwanese professionals and students, growing the organisation to 25 active volunteers. • Led the development of brand and communication strategies, designed compelling visual craft, driving rapid engagement and reaching 5,700+ website reads within two months.

Freelance Web & Visual Designer at Self-Employed

• Created a user-centred design community for knowledge-sharing and networking among Taiwanese professionals and students, growing the organisation to 25 active volunteers. • Led the development of brand and communication strategies, designed compelling visual craft, driving rapid engagement and reaching 5,700+ website reads within two months.

Product Designer at Jini Agency

Designed the company’s responsive website by structuring information architecture strategically, and led weekly design reviews to streamline international team collaboration, earning strong client recognition.

Product Designer at RyTass - Award-winning digital consultancy

Led UI/UX strategy and product design across multiple fintech projects in Taiwan. Led the largest Taiwan fund app design from 0 to 1, driving user acquisition to over 50k+ in the first month; contributed to 27% YoY growth in client assets in 2023. Directed UI/UX strategy to improve navigation and clarity by developing high-fidelity mockups, detailed user personas, and optimized flows, resulting in 39% app adoption rate across the total user base. Developed a comprehensive design library from scratch with guidelines for engineers, reducing development time by 20%. Mentored a junior designer and collaborated with cross-functional teams to prioritize user needs, contributing to a successful product launch. Redesigned back-end content management system (CMS) to streamline content updates and improve collaboration; established WCAG-compliant standards for accessible UX. Led a separate project to redesign Taiwan Space Agency Official Website with improved IA and navigation (details reference

Co-Founder & Visual Director at Junction - Nonprofit Organization

Created a user-centered design community for knowledge sharing and networking among Taiwanese professionals and students, growing the organization to 25 active volunteers. Led development of brand and communications strategy, delivering compelling visuals and driving engagement (5,700+ website reads within two months).

Web & Visual Designer at Self-Employed – Taipei, Taiwan / London, UK

Spearheaded successful partnerships to deliver web and high-fidelity visual solutions, applying product management to align teams. Notably led Myprotein UK's packaging launch, boosting client satisfaction and brand recognition.

Graphic Designer at Tom ic Design Atelier

Delivered branding, environmental and editorial design solutions for public and private sector projects. Managed multiple projects concurrently and consistently met deadlines.