Toronto-based Senior Product Designer with 7+ years of experience. Highly self-driven and skilled in solving complex user problems, with a strong record of delivering measurable growth and meaningful product improvements. I thrive in collaborative, fast-paced teams that deliver solutions with meaningful business and client impact.

Boyu Chen

Toronto-based Senior Product Designer with 7+ years of experience. Highly self-driven and skilled in solving complex user problems, with a strong record of delivering measurable growth and meaningful product improvements. I thrive in collaborative, fast-paced teams that deliver solutions with meaningful business and client impact.

Available to hire

Toronto-based Senior Product Designer with 7+ years of experience. Highly self-driven and skilled in solving complex user problems, with a strong record of delivering measurable growth and meaningful product improvements.
I thrive in collaborative, fast-paced teams that deliver solutions with meaningful business and client impact.

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Language

English
Advanced
Chinese
Fluent
French
Beginner

Work Experience

Product Designer at BYEX - Global crypto exchange startup
December 1, 2024 - Present
Led the end-to-end design of a new copy trading feature to ensure seamless UX across web and mobile; validated the product vision and roadmap through competitive analysis; developed rapid prototypes for user testing, reducing delivery time by 2 weeks; and streamlined stakeholder decision-making by creating impactful presentations, saving 2 hours weekly.
Product Designer at Jini Agency
July 31, 2024 - August 21, 2025
• Designed the company's responsive website by strategically structuring information architecture and led weekly design reviews to enhance international team collaboration, earning strong client recognition.
Product Designer at Rytass - Award-winning digital consultancy
April 30, 2024 - August 22, 2025
Spearheaded the design of Taiwan's largest fund app from inception, achieving over 50k user acquisitions in the first month and contributing to 27% YoY growth in client fund assets in 2023. Directed UI/UX strategy improving navigation and clarity with high-fidelity mockups and user personas leading to a 39% adoption rate. Created a comprehensive component library reducing engineering development time by 30%, mentored a junior designer, and collaborated across teams to prioritize user needs. Also led the redesign of Taiwan's leading B2B SaaS platform achieving a 36% increase in conversion rate and designed backend CMS boosting content update efficiency by 20%.
Co-Founder at Junction Nonprofit Organisation
November 1, 2020 - August 22, 2025
• Created a user-centred design community for knowledge-sharing and networking among Taiwanese professionals and students, growing the organisation to 25 active volunteers. • Led the development of brand and communication strategies, designed compelling visual craft, driving rapid engagement and reaching 5,700+ website reads within two months.
Freelance Web & Visual Designer at Self-Employed
May 1, 2021 - August 22, 2025
• Created a user-centred design community for knowledge-sharing and networking among Taiwanese professionals and students, growing the organisation to 25 active volunteers. • Led the development of brand and communication strategies, designed compelling visual craft, driving rapid engagement and reaching 5,700+ website reads within two months.
Graphic Designer at Tom ic Design Atelier
May 1, 2014 - May 1, 2016
Delivered branding, environmental and editorial design solutions for public and private sector projects. Managed multiple projects concurrently and consistently met deadlines.
Animation Assistant at BULKY Animation Studio
November 28, 2012 - November 28, 2013
• Responsible for animation composition and color timing for Walt Disney animations and videos.
Product Designer at EX-Global Crypto Exchange Startup
December 1, 2024 - December 1, 2025
Led end-to-end design of the Copy Trading feature from research to delivery, ensuring a seamless and consistent experience across web and mobile.
Product Designer at Ryta ss - Award-winning digital consultancy
June 1, 2021 - April 1, 2024
Led UI/UX strategy for Taiwan fintech clients; improved navigation and clarity by developing high-fidelity mockups, detailed personas, and optimized user flows, resulting in higher adoption.
Co-Founder & Visual Director at Junction - Nonprofit Organization
March 1, 2019 - November 1, 2020
Created a user-centered design community for knowledge sharing and networking among Taiwanese professionals and students; grew the organization to 25 active volunteers; led branding and communications strategy with compelling visuals.
Web & Visual Designer at Self-Employed (Taipei, Taiwan / London, UK)
May 1, 2016 - May 1, 2021
Delivered web and high-fidelity visual design solutions for clients; managed partnerships and contributed to major packaging launches (e.g., Myprotein UK's packaging launch), applying product management practices to align teams.
Graphic Designer at Tomic Design Atelier
May 1, 2014 - May 1, 2016
Delivered branding, environmental branding, and editorial design for public and private sector projects; managed multiple projects simultaneously and consistently met deadlines.
Product Designer at EX - Global Crypto Exchange Startup
December 1, 2024 - December 1, 2025
Led end-to-end design of the new Copy Trading feature from research to delivery, ensuring a seamless and consistent experience across web and mobile; directed product vision and roadmap by conducting user interviews and competitive analysis of three major rivals; initiated rapid prototyping with AI tools to incorporate user feedback and boost approval speed by 20%; streamlined stakeholder decisions by translating complex design concepts into clear presentations, saving 4 hours of review time per week; led the design system version covering tokens, components, and specifications, improving design–dev collaboration and reducing iteration time by 25%.
Product Designer at Jini Agency London (Remote)
May 1, 2024 - August 1, 2024
Designed the company’s responsive website by structuring information architecture strategically, and led weekly design reviews to streamline international team collaboration, earning strong client recognition.
Product Designer at EX- Global Crypto to Exchange Startup
December 1, 2024 - December 1, 2025
Spearheaded end-to-end design of the new Copy Trading feature, from research to delivery, ensuring a seamless and consistent experience across web and mobile. Directed product vision and road map by conducting user interviews and in-depth competitive analysis of 3 major rivals, aligning stakeholders on key priorities. Initiated rapid prototyping with AI tools, collaborating with product teams to integrate user feedback and boost approval speed by 20%. Streamlined stakeholder decisions by translating complex design concepts into clear presentations, saving 4 hours of review time per week. Led the new version of the design system covering tokens, components, and specifications, improving design–dev collaboration and reducing iteration time by 25%.
Web & Visual Designer at Self-Employed Taipei, Taiwan / London, UK
May 1, 2016 - May 1, 2021
Spearheaded successful partnerships to deliver web and high-fidelity visual solutions, applying product management to align teams. Notably led Myprotein UK's packaging launch, boosting client satisfaction and brand recognition.
Animation Assistant at Bulk Animation Studio
December 1, 2012 - December 1, 2013
Responsible for animation composition and color timing for Walt Disney animations and videos.
Web & Visual Designer at Self-Employed
May 1, 2016 - May 1, 2021
Spearheaded successful partnerships to deliver web and high-fidelity visual solutions, notably led Myprotein UK's packaging launch, boosting client satisfaction and brand recognition.

Education

MA in Visual Communication (Merit) at Royal College of Art
January 1, 2018 - January 1, 2020
BA in Design at National Taiwan University of Science and Technology
January 1, 2007 - January 1, 2011
Master in Visual Communication (Merit) at Royal College of Art
January 1, 2018 - January 1, 2020
Bachelor in Design at National Taipei University of Science and Technology
January 1, 2007 - January 1, 2011
Master in Visual Communication (Merit) at Royal College of Art
January 1, 2018 - January 1, 2020
Bachelor in Design at National Taipei University of Science and Technology
January 1, 2007 - January 1, 2011
Master in Visual Communication at Royal College of Art
January 1, 2018 - January 1, 2020
Bachelor in Design at National Taiwan University of Science and Technology
January 1, 2007 - January 1, 2011
Master in Visual Communication (Merit) at Royal College of Art
January 1, 2018 - January 1, 2020
Bachelor in Design at National Taiwan University of Science and Technology
January 1, 2007 - January 1, 2011
Master of Arts in Visual Communication at Royal College of Art
January 1, 2018 - January 1, 2020
Bachelor of Arts in Design at National Taiwan University of Science and Technology
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Non-Profit Organization, Professional Services, Media & Entertainment, Other, Government