I’m Brad Meerholz, an Executive Creative Director with 20+ years of experience shaping strategic branding, brand systems, and integrated campaigns across agency leadership and ownership. I translate business and brand strategy into cohesive, high-impact executions across digital, experiential, environmental, and traditional channels. I’m a trusted partner to founders, executives, and ownership teams, known for building teams, elevating brand expression, and driving sustained growth through disciplined creative leadership. I’m passionate about nurturing talent, modernizing legacy organizations, and scaling creative practices to meet ambitious goals. I thrive on cross-functional collaboration, partnering with founders and executives to align creative work with business outcomes while delivering measurable brand impact.…

Brad Meerholz

I’m Brad Meerholz, an Executive Creative Director with 20+ years of experience shaping strategic branding, brand systems, and integrated campaigns across agency leadership and ownership. I translate business and brand strategy into cohesive, high-impact executions across digital, experiential, environmental, and traditional channels. I’m a trusted partner to founders, executives, and ownership teams, known for building teams, elevating brand expression, and driving sustained growth through disciplined creative leadership. I’m passionate about nurturing talent, modernizing legacy organizations, and scaling creative practices to meet ambitious goals. I thrive on cross-functional collaboration, partnering with founders and executives to align creative work with business outcomes while delivering measurable brand impact.…

Available to hire

I’m Brad Meerholz, an Executive Creative Director with 20+ years of experience shaping strategic branding, brand systems, and integrated campaigns across agency leadership and ownership. I translate business and brand strategy into cohesive, high-impact executions across digital, experiential, environmental, and traditional channels. I’m a trusted partner to founders, executives, and ownership teams, known for building teams, elevating brand expression, and driving sustained growth through disciplined creative leadership.

I’m passionate about nurturing talent, modernizing legacy organizations, and scaling creative practices to meet ambitious goals. I thrive on cross-functional collaboration, partnering with founders and executives to align creative work with business outcomes while delivering measurable brand impact.

See more

Skills

Experience Level

Work Experience

Creative Director at Adrenaline Agency
November 1, 2021 - September 1, 2025
Directed creative vision and execution for a national branding agency, shaping brand systems, campaigns, and storytelling across digital, experiential, and traditional platforms. Led creative direction across integrated brand initiatives, translating strategy into scalable design systems and launch executions for financial, insurance, and professional services clients including Everwise Credit Union, Forth Insurance, EastRise Credit Union, Emblem Credit Union, BrightBridge Credit Union, Origin Bank, Legacy Bank & Trust, and Jackson + Coker. Directed and mentored large, multidisciplinary creative teams, fostering collaboration, originality, and continuous improvement across branding, design, and experience disciplines. Partnered with the Executive Creative Director and C-suite on the Adrenaline brand and launch, helping define creative direction, elevate market presence, and position the agency for growth. Presented branding and design solutions to C-suite executives, securing buy-in on
Partner, Senior Vice President, Creative Director at TBC
July 1, 2002 - November 1, 2021
Led the exponential growth of the agency’s design and branding capabilities, expanding team size, creative scope, and market reputation while helping drive sustained growth in branding and design revenue. Instrumental in transitioning TBC from a traditional TV, radio, and print-focused agency into a modern, digital-first advertising, design, and branding firm. Directed creative vision and execution for national advertising campaigns, corporate rebrands, and integrated brand initiatives across digital, experiential, environmental, video, and traditional platforms. Directed McCormick & Company’s global corporate rebrand, leading branding, graphics, and experiential video for its 300,000-square-foot global headquarters. Built, managed, and mentored multidisciplinary teams of art directors, designers, copywriters, and digital specialists, delivering high-stakes work with consistent creative quality and accountability. Partnered with leadership to align creative with business goals.
Partner, Creative Director at Abridged Beer Company
January 1, 2016 - Present
Steering creative vision, strategic branding, and brand systems for one of Tennessee’s fastest-growing brewery and restaurant groups, partnering closely with ownership to shape long-term brand direction and support sustained growth. Leading environmental, interior, and experiential design for flagship locations, while developing scalable packaging systems, naming support, merchandise, and branded collateral that support expansion and consistent brand expression. Created the brand identity and experience design for The Abridged Burger Co., a new fast-casual concept launching summer 2026, including concept development, visual identity, environmental expression, and guest experience design. Directing naming, label design, and visual systems for a growing portfolio of high-end beer, seltzer, and spirits, balancing craft credibility with strong shelf presence and in-restaurant impact. Consulting with ownership on brand evolution, product direction, and new offerings, ensuring creative dec

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Consumer Goods

Skills

Experience Level