Available to hire
I’m an Executive Creative Director with 20+ years of experience leading strategic branding, brand systems, and integrated campaigns across agency leadership and ownership roles. I’ve built and scaled creative practices, modernized legacy organizations, and translated business and brand strategy into cohesive, high-impact executions across digital, experiential, environmental, and traditional channels. I’m a trusted partner to founders, executives, and ownership teams, known for building teams, elevating brand expression, and driving sustained growth through disciplined creative leadership.
I thrive on shaping bold brand systems and experiences that connect with people, while mentoring teams to push for excellence and measurable business outcomes.
Experience Level
Work Experience
Creative Director at Adrenaline Agency
November 1, 2021 - September 1, 2025Directed creative vision and execution for a national branding agency, shaping brand systems, campaigns, and storytelling across digital, experiential, and traditional platforms. Led integrated brand initiatives, translating strategy into scalable design systems and launch executions for financial, insurance, and professional services clients including Everwise Credit Union, Forth Insurance, EastRise Credit Union, Emblem Credit Union, BrightBridge Credit Union, Origin Bank, Legacy Bank & Trust, and Jackson + Coker. Directed and mentored large, multidisciplinary creative teams, fostering collaboration, originality, and continuous improvement across branding, design, and experience disciplines. Partnered closely with the Executive Creative Director and C-suite executives on the Adrenaline brand and launch, helping define creative direction, elevate market presence, and position the agency for growth. Presented branding and design solutions to C-suite executives, securing buy-in and align
Partner, Senior Vice President, Creative Director at TBC
July 1, 2002 - November 1, 2021Advanced from entry-level production artist to Agency Partner, playing a key role in building and scaling the design and branding practice into one of the most trusted creative offerings in the Mid-Atlantic region. Led the exponential growth of the agency’s design and branding capabilities, expanding team size, creative scope, and market reputation while helping drive sustained growth in branding and design revenue. Instrumental in transitioning TBC from a traditional TV, radio, and print-focused agency into a modern, digital-first advertising, design, and branding firm. Led creative vision and execution for national advertising campaigns, corporate rebrands, and integrated brand initiatives across digital, experiential, environmental, video, and traditional platforms. Directed McCormick & Company’s global corporate rebrand, leading branding, graphics, and experiential video for its 300,000-square-foot global headquarters. Built, managed, and mentored multidisciplinary teams of art
Partner, Creative Director at Abridged Beer Company
January 1, 2016 - PresentSteering creative vision, strategic branding, and brand systems for one of Tennessee’s fastest-growing brewery and restaurant groups, partnering closely with ownership to shape long-term brand direction and support sustained growth. Leading environmental, interior, and experiential design for flagship locations, while developing scalable packaging systems, naming support, merchandise, and branded collateral that support expansion and consistent brand expression. Created the brand identity and experience design for The Abridged Burger Co., a new fast-casual concept launching summer 2026, including concept development, visual identity, environmental expression, and guest experience design. Directing naming, label design, and visual systems for a growing portfolio of high-end beer, seltzer, and spirits, balancing craft credibility with strong shelf presence and in-restaurant impact. Consulting with ownership on brand evolution, product direction, and new offerings, ensuring creative dec
Education
Qualifications
Industry Experience
Financial Services, Professional Services, Media & Entertainment, Travel & Hospitality
Experience Level
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