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I'm a seasoned UX/UI Product Designer with over 15 years of experience delivering elegant, effective, and conversion-focused design solutions for ecommerce brands — with a specialty in the Shopify Plus ecosystem. My approachable, human-centered design approach blends with a deep understanding of business goals to create interfaces that look great and drive measurable results. I emphasize accessibility, usability, and real-world conversion, and I enjoy collaborating across teams to build scalable, user-centered design systems that teams can rely on. Previously, I’ve led high-impact design initiatives as Associate Director of Design at Roswell Studios, driving UX audits, stakeholder alignment, and scalable design systems in Figma. I’ve steered end-to-end UX/UI work for Shopify Plus storefronts (including The Sak) and built strong brand identities that support business growth—contributing to scenarios like seven-figure revenue growth through thoughtful product and interface design.…I'm a seasoned UX/UI Product Designer with over 15 years of experience delivering elegant, effective, and conversion-focused design solutions for ecommerce brands — with a specialty in the Shopify Plus ecosystem. My approachable, human-centered design approach blends with a deep understanding of business goals to create interfaces that look great and drive measurable results. I emphasize accessibility, usability, and real-world conversion, and I enjoy collaborating across teams to build scalable, user-centered design systems that teams can rely on. Previously, I’ve led high-impact design initiatives as Associate Director of Design at Roswell Studios, driving UX audits, stakeholder alignment, and scalable design systems in Figma. I’ve steered end-to-end UX/UI work for Shopify Plus storefronts (including The Sak) and built strong brand identities that support business growth—contributing to scenarios like seven-figure revenue growth through thoughtful product and interface design.

Brad Holland

Product Designer, Brand Designer, UI Designer, +5

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I'm a seasoned UX/UI Product Designer with over 15 years of experience delivering elegant, effective, and conversion-focused design solutions for ecommerce brands — with a specialty in the Shopify Plus ecosystem. My approachable, human-centered design approach blends with a deep understanding of business goals to create interfaces that look great and drive measurable results. I emphasize accessibility, usability, and real-world conversion, and I enjoy collaborating across teams to build scalable, user-centered design systems that teams can rely on. Previously, I’ve led high-impact design initiatives as Associate Director of Design at Roswell Studios, driving UX audits, stakeholder alignment, and scalable design systems in Figma. I’ve steered end-to-end UX/UI work for Shopify Plus storefronts (including The Sak) and built strong brand identities that support business growth—contributing to scenarios like seven-figure revenue growth through thoughtful product and interface design.…I'm a seasoned UX/UI Product Designer with over 15 years of experience delivering elegant, effective, and conversion-focused design solutions for ecommerce brands — with a specialty in the Shopify Plus ecosystem. My approachable, human-centered design approach blends with a deep understanding of business goals to create interfaces that look great and drive measurable results. I emphasize accessibility, usability, and real-world conversion, and I enjoy collaborating across teams to build scalable, user-centered design systems that teams can rely on. Previously, I’ve led high-impact design initiatives as Associate Director of Design at Roswell Studios, driving UX audits, stakeholder alignment, and scalable design systems in Figma. I’ve steered end-to-end UX/UI work for Shopify Plus storefronts (including The Sak) and built strong brand identities that support business growth—contributing to scenarios like seven-figure revenue growth through thoughtful product and interface design.

Available to hire

I’m a seasoned UX/UI Product Designer with over 15 years of experience delivering elegant, effective, and conversion-focused design solutions for ecommerce brands — with a specialty in the Shopify Plus ecosystem. My approachable, human-centered design approach blends with a deep understanding of business goals to create interfaces that look great and drive measurable results. I emphasize accessibility, usability, and real-world conversion, and I enjoy collaborating across teams to build scalable, user-centered design systems that teams can rely on.

Previously, I’ve led high-impact design initiatives as Associate Director of Design at Roswell Studios, driving UX audits, stakeholder alignment, and scalable design systems in Figma. I’ve steered end-to-end UX/UI work for Shopify Plus storefronts (including The Sak) and built strong brand identities that support business growth—contributing to scenarios like seven-figure revenue growth through thoughtful product and interface design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Design Manager at Roswell Studios

August 1, 2025 - September 29, 2025

Direct Shopify Plus front-end creatives, focusing on user experience and interface design to improve customer engagement. Managed design projects from concept to completion, integrating client feedback to enhance design quality and functional outcomes.

Founder at Uplyft

January 1, 2022 - September 29, 2025

Launched a community and promoted a growth mindset, motivating and inspiring using advanced design and marketing strategies. Developed brand identity and digital content to foster a supportive and engaging user community.

Founder - Senior Strategist & Creative Director at Holland Design Group

January 1, 2023 - Present

Led design and branding strategies, built modular design systems and led UX/UI initiatives for Shopify Plus storefronts; collaborated with developers and stakeholders to deliver impactful, mission-driven shopping experiences.

Marketing and Sales Specialist at ClearOne

January 1, 2023 - September 29, 2025

Developed marketing strategies, contributed to brand recognition, and produced compelling marketing materials and digital content; collaborated with design teams to execute campaigns.

Marketing/Graphic Designer at Magic Box

May 1, 2018 - September 29, 2025

Specialized in digital signage software and hardware, enabling effective communications; supported strategic growth and aided in company acquisitions.

Lead Designer - UI/UX Design for Shopify Plus at The Sak

September 1, 2011 - September 29, 2025

Led the UI/UX design for Shopify Plus storefronts, improving user experience and elevating brand consistency across digital channels.

Lead Designer at The Sak

July 1, 2005 - September 29, 2025

UI/UX design for Shopify Plus client; Website redesign; Led high-fidelity UI/UX design and user experience improvements for e-commerce storefronts.

Marketing/Graphic Designer Specialist at Magic Box

May 1, 2018 - September 29, 2025

Specialized in digital signage software; developed marketing materials, supporting growth and client communications.

Founder at UpLyft

January 1, 2022 - September 29, 2025

Launched a community and promoted mindset, motivation, and inspiration, utilizing advanced design and marketing strategies.

Senior Design Manager at Roswell Studios

August 1, 2025 - September 29, 2025

Direct Shopify Plus front-end creatives, focusing on user experience and interface design to improve engagement; led design from concept to delivery in Shopify Plus environments.

Lead Designer at The Sak

September 1, 2011 - September 29, 2025

UI/UX design for The Sak's website redesign, leading high-fidelity UI/UX and ensuring seamless integration with brand aesthetics.

Marketing / Graphic Designer at Magic Box

May 1, 2018 - September 29, 2025

Specialized in Digital Signage software and hardware, facilitating effective communication solutions for clients; contributed to strategic growth and market expansion, including involvement around a company acquisition.

Founder at Uplyft

January 1, 2022 - September 29, 2025

Launched a community and promoted a growth mindset; developed brand identity and digital content, fostering a supportive and engaging user community.

Senior Design Manager at Roswell Studios

August 1, 2025 - September 29, 2025

Directed Shopify Plus front-end creatives, focusing on user experience and interface design to improve customer engagement. Managed design projects from concept to completion, incorporating client feedback to enhance quality and functionality.

Founder - Senior Strategy & Creative Director at Holland Design Group

July 1, 2025 - September 29, 2025

Designed advanced Facebook advertising campaigns generating leads and sales; oversaw digital signage content and digital ads for social channels to boost client visibility; collaborated on Shopify e-commerce initiatives and brand design work.

Senior Design Manager at Roswell Studios

August 2, 2025 - September 29, 2025

Founder at UpLyft

January 1, 2022 - September 29, 2025

Developed brand identity and digital content; launched a community and marketing strategy, and built a supportive user network.

Founder - Senior Strategist & Creative Director at Holland Design Group

January 1, 2023 - Present

Led advanced brand identity and digital content development; designed front-end experiences aligned to brand aesthetics for eCommerce brands; focused on brand consistency and growth.

Marketing/Graphic Design/Web Specialist at Magic Box

May 1, 2018 - September 29, 2025

Specialized in digital signage software and effective client communications; contributed to strategic growth and market expansion through marketing and design.

Lead UI/UX Designer at The Sak

September 1, 2011 - September 29, 2025

UI/UX design for Shopify Plus client; elevated design quality and brand alignment across digital assets.

Marketing & Sales Specialist at ClearOne

July 1, 2015 - Present

Developed brand identity and marketing materials; contributed to increased brand recognition and sales.