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I’m Brad Meerholz, a brand designer and creative leader with 20+ years of experience building distinctive visual identities and shaping how brands show up in the world. I specialize in translating strategy into bold, ownable brand expression grounded in strong typography, color, form, and narrative. Beyond identity, I’ve developed scalable design systems and brought brands to life across digital, print, and environmental touchpoints, ensuring consistency and impact at every level.…I’m Brad Meerholz, a brand designer and creative leader with 20+ years of experience building distinctive visual identities and shaping how brands show up in the world. I specialize in translating strategy into bold, ownable brand expression grounded in strong typography, color, form, and narrative. Beyond identity, I’ve developed scalable design systems and brought brands to life across digital, print, and environmental touchpoints, ensuring consistency and impact at every level.

Brad Meerholz

Creative Director, Art Director, Brand Designer, +1

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I’m Brad Meerholz, a brand designer and creative leader with 20+ years of experience building distinctive visual identities and shaping how brands show up in the world. I specialize in translating strategy into bold, ownable brand expression grounded in strong typography, color, form, and narrative. Beyond identity, I’ve developed scalable design systems and brought brands to life across digital, print, and environmental touchpoints, ensuring consistency and impact at every level.…I’m Brad Meerholz, a brand designer and creative leader with 20+ years of experience building distinctive visual identities and shaping how brands show up in the world. I specialize in translating strategy into bold, ownable brand expression grounded in strong typography, color, form, and narrative. Beyond identity, I’ve developed scalable design systems and brought brands to life across digital, print, and environmental touchpoints, ensuring consistency and impact at every level.

Available to hire

I’m Brad Meerholz, a brand designer and creative leader with 20+ years of experience building distinctive visual identities and shaping how brands show up in the world. I specialize in translating strategy into bold, ownable brand expression grounded in strong typography, color, form, and narrative.

Beyond identity, I’ve developed scalable design systems and brought brands to life across digital, print, and environmental touchpoints, ensuring consistency and impact at every level.

Skills

Brand Identity

Branding

Logo

Experience Level

Brand Identity

Expert

Branding

Expert

Logo

Expert

Language

English

Fluent

Work Experience

Partner & Creative Director at Abridged Beer Company

December 31, 2015 - Present

Steering creative vision, strategic branding, and brand systems for one of Tennessee’s fastest-growing brewery and restaurant groups, partnering closely with ownership to shape long-term brand direction and support sustained growth. Leading environmental, interior, and experiential design for flagship locations, while developing scalable packaging systems, naming support, merchandise, and branded collateral that support expansion and consistent brand expression. Created the brand identity and experience design for The Abridged Burger Co., a new fast-casual concept launching summer 2026, including concept development, visual identity, environmental expression, and guest experience design. Directing naming, label design, and visual systems for a growing portfolio of high-end beer, seltzer, and spirits, balancing craft credibility with strong shelf presence and in-restaurant impact.

Creative Director at Adrenaline Agency

November 1, 2021 - September 1, 2025

Directed creative vision and execution for a national branding agency, shaping brand systems, campaigns, and storytelling across digital, experiential, and traditional platforms. Led creative direction across integrated branding initiatives, translating strategy into scalable design systems and launch executions for financial, insurance, and professional services clients. Directed McCormick & Company's global rebrand, leading branding, graphics, and experiential video for its 300,000-square-foot global headquarters. Built, managed, and mentored multi-disciplinary teams of art directors, designers, copywriters, and digital specialists, delivering high-stakes work with consistent creative quality and accountability.

Senior Vice President, Creative Director at TBC

June 29, 2002 - October 30, 2021

Advanced from entry-level production artist to Agency Partner, playing a key role in building and scaling the design and branding practice into one of the most trusted creative offerings in the Mid-Atlantic region. Drove the exponential growth of the agency’s design and branding capabilities, expanding team size, creative scope, and market reputation while helping drive sustained growth in branding and design revenue. Instrumental in transitioning TB C from a traditional TV, radio, and print agency to a modern, digital-first advertising, design, and branding firm. Directed creative vision and execution for national advertising campaigns, corporate brands, and integrated branding initiatives across digital, experiential, environmental, video, and traditional platforms. Directed McCormick & Co.'s global corporate rebrand, leading branding, graphics, and experiential video for its 300,000-sq ft global HQ. Built, managed, and mentored multi-disciplinary teams of art directors, designers,