Senior Graphic Designer

I designed a brand identity for Gupshup, who needed a visual presence that matched their growing business. I began by uncovering their core values and audience needs, which inspired a clean, modern logo and a color palette that balanced professionalism with approachability. I paired this with typography that reinforced their personality and created templates for social media and stationery to ensure consistency. The result was a cohesive identity that not only reflected their story but also gave them the confidence to present themselves more boldly in their market.