Product UX for a cross-platform (web + iOS/Android) product using user-centered design and research methods (user interviews, surveys, usability testing, tree testing).

Created personas, journey maps and user flows to align stakeholders and inform roadmap priorities; output reduced task completion time by 70% and increased onboarding conversion.

Designed and shipped high-fidelity prototypes in Figma; collaborated with engineering to implement a component-based design system and reusable Ul library.

Delivered end-to-end UX projects for startups: product discovery, competitive analysis, user interviews, rapid prototyping, and launch support.

• Successfully managed and coordinated design projects from inception to completion, ensuring timely delivery.
• Collaborated closely with team members to develop creative concepts and maintain project vision.
• Designed student reports for the teachers’ communication team, enhancing clarity and engagement.
• Created dynamic graphics and GIFs for town hall meetings and special events, fostering community spirit.

• Developed captivating designs for blockchain, Web3, NFT, and DeFi projects, enhancing brand visibility.
• Created engaging social media and blog banners, as well as emailer banners, to drive user engagement.
• Produced short videos that effectively communicated project concepts and attracted potential clients.

Created AI-generated images and videos for social media campaigns, ads, music visuals, and brand concepts.

Designed posters, thumbnails, banners, and marketing creatives using AI-assisted workflows.

Generated cinematic AI videos and motion visuals for reels, YouTube, and short-form content.

Collaborated with clients to translate ideas into strong visual concepts using prompt iteration.

Enhanced AI outputs with professional retouching, compositing, and video editing.

I have worked intensively on label and hangtag design, packaging, and print-ready artwork, ensuring the highest quality from concept through production. I have had the opportunity to collaborate with internationally recognized brands such as Hugo Boss, Hunkemöller, Primark, IKEA, Helly Hansen, and many others.

I am highly proficient in Adobe InDesign, Illustrator, and Photoshop, and I am comfortable preparing files for print, managing revisions, and communicating directly with printers and other suppliers. Beyond technical execution, I enjoy translating brand values and concepts into tangible, visually compelling expressions—whether for packaging, POS materials, shelves, displays, or private label designs developed in collaboration with clients.

I design micro websites with a focus on aligning seamlessly with AD branding guidelines to ensure consistent brand identity across platforms. My expertise extends to creating labels, tags, badges, POS materials, and a variety of digital and print campaigns, all backed by a strong understanding of printing materials. Good understanding of papers and techniques. I also develop employee branding assets, including social media creatives, website banners, flyers, emailers, and recognition materials to strengthen engagement and identity. In addition, I produce impactful digital presentations, motion graphics and videos for internal campaigns and deliver DPM and print-ready files for techniques such as Indigo, Transfers, Screen Print, and Laser—ensuring visually striking and technically precise results.

I designed a brand identity for Gupshup, who needed a visual presence that matched their growing business. I began by uncovering their core values and audience needs, which inspired a clean, modern logo and a color palette that balanced professionalism with approachability. I paired this with typography that reinforced their personality and created templates for social media and stationery to ensure consistency. The result was a cohesive identity that not only reflected their story but also gave them the confidence to present themselves more boldly in their market.