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Brand-focused strategist with 5+ years of experience shaping brand voice, content strategy, and campaign execution across FMCG, B2B, real estate, and edtech. Skilled at translating brand positioning and audience research into consistent, high-impact content across web and social platforms. Experienced in managing multi-client content calendars, coordinating with cross-functional stakeholders, and aligning editorial output with brand guidelines and business goals—ensuring content is both story-driven and performance-ready.…Brand-focused strategist with 5+ years of experience shaping brand voice, content strategy, and campaign execution across FMCG, B2B, real estate, and edtech. Skilled at translating brand positioning and audience research into consistent, high-impact content across web and social platforms. Experienced in managing multi-client content calendars, coordinating with cross-functional stakeholders, and aligning editorial output with brand guidelines and business goals—ensuring content is both story-driven and performance-ready.

Sakshi Goswami

Brand Strategist, Content Strategist, Digital Marketer, +2

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Brand-focused strategist with 5+ years of experience shaping brand voice, content strategy, and campaign execution across FMCG, B2B, real estate, and edtech. Skilled at translating brand positioning and audience research into consistent, high-impact content across web and social platforms. Experienced in managing multi-client content calendars, coordinating with cross-functional stakeholders, and aligning editorial output with brand guidelines and business goals—ensuring content is both story-driven and performance-ready.…Brand-focused strategist with 5+ years of experience shaping brand voice, content strategy, and campaign execution across FMCG, B2B, real estate, and edtech. Skilled at translating brand positioning and audience research into consistent, high-impact content across web and social platforms. Experienced in managing multi-client content calendars, coordinating with cross-functional stakeholders, and aligning editorial output with brand guidelines and business goals—ensuring content is both story-driven and performance-ready.

Available to hire

Brand-focused strategist with 5+ years of experience shaping brand voice, content strategy, and campaign execution across FMCG, B2B, real estate, and edtech. Skilled at translating brand positioning and audience research into consistent, high-impact content across web and social platforms.

Experienced in managing multi-client content calendars, coordinating with cross-functional stakeholders, and aligning editorial output with brand guidelines and business goals—ensuring content is both story-driven and performance-ready.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Brand Manager & Content Strategist at Weave Communications

May 1, 2026 - Present

Owned end-to-end content strategy and brand voice across multiple Tata Steel product brands (Tata Structura, Tata Tiscon, Tata Pipes, Tiscon Build), coordinating between agency and client teams. Led Tata Structura Facebook content calendar with occasion-based posts, content creatives, and brand campaigns anchored to the “Yeh Tikega” tagline. Drove Structures Champions League (SCL) cricket-themed sales incentive content, coordinating engagement activities and per-match social content for ASOs and BMs. Owned the Friday Fiesta community engagement initiative with monthly themed activities to improve audience participation and brand recall. Created cross-brand campaigns including competitor-comparison content, customer engagement programs (Ghar Banaya, Baat Karo), and dealer/fabricator-facing collateral (SmartFab MMR leaflet, loyalty program frameworks). Built milestone achievement-based brand content, including production milestone celebration campaigns and partner recognition feature

Content Manager at Acuity Digital Services (Remote)

July 1, 2024 - April 30, 2026

Owned end-to-end branded content strategy across multiple client accounts, aligning storytelling, marketing objectives, and brand voice for sponsored features and campaigns. Planned and executed social media content calendars and engagement strategies, coordinating with client stakeholders to maintain consistency across platforms. Managed multiple client relationships and deliverables simultaneously, balancing brand guidelines with performance-driven content decisions.

Content Writer & Researcher at Outreach Chimp (Contractual)

December 1, 2023 - June 30, 2024

Led on-page SEO and content refinement initiatives, translating brand positioning into search-optimized, audience-first content. Generated new content ideas grounded in brand and audience research.

News Writer at Hub Media - Digital Marketing Company

July 1, 2023 - December 31, 2023

Owned daily editorial output and website updates, maintaining brand tone and consistency at scale. Directed content ideation and keyword strategy to strengthen brand visibility.

Blog Writer at Gigde Global (Contractual)

January 1, 2023 - July 31, 2023

Managed end-to-end content and brand voice for a client website, including keyword strategy and SEO refinement.

Content Writer at College Dekho

April 1, 2022 - December 31, 2022

Owned brand content for colleges across Western & Central India, including FAQs, reviews, and SEO-driven updates that improved organic visibility. Collaborated cross-functionally on graphics and on-page optimization to strengthen brand presence.

Content Writer at Avant Garde Technologies

January 1, 2021 - June 30, 2021

Created brand-voice-driven content across digital marketing, real estate, FMCG, and mining clients, adapting tone and strategy per brand.