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I’m Bree Hill, a UX, UI, web, and brand designer based in San Diego, focused on turning complex ideas into clear, human-centered digital experiences. I’ve led 0→1 product and design work across healthcare and B2B SaaS—translating intricate genetic and epigenetic concepts into patient-friendly experiences, intuitive workflows, and conversion-focused interfaces. Across my roles, I love building scalable design systems, mapping end-to-end user journeys, and aligning cross-functional teams to ship thoughtful products that perform. From improving ROI through launch strategy and redesigns to creating patient portals and AI-supported coaching experiences, I’m always aiming for designs that feel intuitive, build trust, and drive measurable outcomes.…I’m Bree Hill, a UX, UI, web, and brand designer based in San Diego, focused on turning complex ideas into clear, human-centered digital experiences. I’ve led 0→1 product and design work across healthcare and B2B SaaS—translating intricate genetic and epigenetic concepts into patient-friendly experiences, intuitive workflows, and conversion-focused interfaces. Across my roles, I love building scalable design systems, mapping end-to-end user journeys, and aligning cross-functional teams to ship thoughtful products that perform. From improving ROI through launch strategy and redesigns to creating patient portals and AI-supported coaching experiences, I’m always aiming for designs that feel intuitive, build trust, and drive measurable outcomes.

Bree Hill

Product Designer, UX Designer, UI Designer, +2

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I’m Bree Hill, a UX, UI, web, and brand designer based in San Diego, focused on turning complex ideas into clear, human-centered digital experiences. I’ve led 0→1 product and design work across healthcare and B2B SaaS—translating intricate genetic and epigenetic concepts into patient-friendly experiences, intuitive workflows, and conversion-focused interfaces. Across my roles, I love building scalable design systems, mapping end-to-end user journeys, and aligning cross-functional teams to ship thoughtful products that perform. From improving ROI through launch strategy and redesigns to creating patient portals and AI-supported coaching experiences, I’m always aiming for designs that feel intuitive, build trust, and drive measurable outcomes.…I’m Bree Hill, a UX, UI, web, and brand designer based in San Diego, focused on turning complex ideas into clear, human-centered digital experiences. I’ve led 0→1 product and design work across healthcare and B2B SaaS—translating intricate genetic and epigenetic concepts into patient-friendly experiences, intuitive workflows, and conversion-focused interfaces. Across my roles, I love building scalable design systems, mapping end-to-end user journeys, and aligning cross-functional teams to ship thoughtful products that perform. From improving ROI through launch strategy and redesigns to creating patient portals and AI-supported coaching experiences, I’m always aiming for designs that feel intuitive, build trust, and drive measurable outcomes.

Available to hire

I’m Bree Hill, a UX, UI, web, and brand designer based in San Diego, focused on turning complex ideas into clear, human-centered digital experiences. I’ve led 0→1 product and design work across healthcare and B2B SaaS—translating intricate genetic and epigenetic concepts into patient-friendly experiences, intuitive workflows, and conversion-focused interfaces.

Across my roles, I love building scalable design systems, mapping end-to-end user journeys, and aligning cross-functional teams to ship thoughtful products that perform. From improving ROI through launch strategy and redesigns to creating patient portals and AI-supported coaching experiences, I’m always aiming for designs that feel intuitive, build trust, and drive measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Signos at Web + Brand Designer

May 1, 2026 - July 1, 2026

Led redesign of brand identity and website, creating a cohesive digital experience optimized for engagement and conversions.

Web + Brand Designer at Origin

October 1, 2025 - September 1, 2026

Led end-to-end UX for brand refresh and website redesign, translating a new visual identity into a conversion-focused digital experience. Optimized landing pages, funnels, and marketing touchpoints to increase engagement, lead generation, and overall conversion rates. Designed scalable UI systems and reusable components for consistency across web, mobile app, and marketing collateral.

Founding Product Designer at Popshorts

September 1, 2025 - April 1, 2026

Translated ambiguous 0→1 product vision into a cohesive UX strategy for a B2B SaaS platform leveraging AI for creator discovery, audience analysis, and end-to-end campaign management. Designed AI explainability patterns to build trust in algorithmic outputs such as creator scoring and fraud detection. Established system primitives and multi-user workflows to support scalable growth across use cases and verticals. Led rapid prototyping and validation cycles to iterate on MVP features toward product-market fit.

Founding Designer at Infinite Epigenetics

January 1, 2025 - December 1, 2025

Led 0→1 product design for a patient-facing mobile app translating complex epigenetic data and disease-risk insights into an intuitive, actionable experience. Designed the end-to-end patient journey from discovery and purchase through test registration, results delivery, personalized health insights, and ongoing engagement. Defined core user flows and information architecture for testing, onboarding, results, and an AI-powered LLM health coach.

Founding Designer at TruDiagnosis

April 1, 2024 - September 1, 2026

Led end-to-end UX for the TruGene™ patient-facing genetic report, making complex genetic variants, SEPs, and health-related findings accessible and easy to understand without a scientific background. Led end-to-end development of TruRisk™ by translating raw epigenetic health data into clear health insights and disease risk scores. Led the 0→1 MVP launch of TruHealth™ and saw an 82% increase in ROI. Partnered with bioinformatic, clinical, and product stakeholders to translate complex genetic concepts into human-centered digital experiences.

Brand Designer at Kinship

June 1, 2023 - September 1, 2023

Created a new, inclusive brand identity for an authentic online community.

Web Designer at Arist

December 1, 2022 - March 1, 2023

Crafted an engaging website for the 2023 Micro Conference.

UX/UI Design (Founder-led redesign) at Wild Health

May 1, 2022 - May 1, 2024

Spearheaded a patient dashboard redesign by reimagining navigation and information architecture, with a user-centered approach. Delivered a 50% increase in patient engagement and a 30% increase in retention. Developed patient-centered mobile health experiences and improved scalable growth with a 15% increase in patient engagement. Established patient-centered interfaces integrating an LLM as an AI-powered health coach. Created a modern brand identity and a robust design system to ensure cohesion across website, mobile app, and patient portal, and mentored junior designers while coordinating with cross-functional teams.

Product Designer at Parsley Health

November 1, 2021 - October 1, 2022

Increased web conversion by 30% using compelling brand visuals and UI enhancements for the membership page. Crafted a modern UI for the Insights patient portal and implemented a positioning strategy with CTAs to boost patient retention by 10%. Reduced patient confusion and customer service calls through thoughtfully designed step-by-step lab directions. Implemented a newly established rebrand across digital platforms and designed responsive website pages.

Web Designer at Ignyte

September 1, 2021 - May 1, 2022

End-to-end design of innovative responsive websites with an emphasis on intuitive user experience. Applied brand design across digital platforms.

Lead UI Designer (Series A enterprise suite) at BorderUX

August 1, 2021 - January 1, 2024

Led UI design for a large-scale Series A B2B enterprise software suite focused on digital transformation. Successfully launched an MVP in Oct 2023. Transformed an outdated financial calculator into a modern, user-friendly tool that increased engagement and improved investment activity. Crafted and maintained custom design systems using tools such as React, Material Design, and Tailwind CSS to ensure consistent handoff between design and development.

Senior Web Designer at Point21 Interactive

August 1, 2014 - March 1, 2021

Designed innovative responsive user interfaces prioritizing user experience and conversion optimization, resulting in increased site traffic, engagement, and ROI through improved SEO. Spearheaded end-to-end development of a comprehensive content management system, interactive software dashboards, and a suite of intuitive content management tools, and communicated effectively with cross-functional teams.