Available to hire
I’ve spent the last 25 years at the intersection of strategy and creativity, leading brand platforms, campaigns and experiences for clients like American Express, Aviva and ISS. My strength lies in connecting big-picture strategy with hands-on creative craft—building global design systems, shaping campaigns, creating concepts, and developing bespoke SaaS tools to accelerate delivery.
Outside of work, I’m a homeowner, husband and father to two boys. My hobbies include music production, motor racing, travel, home improvement, food, and occasionally sailing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Principal Creative Director at Mint Creative
August 1, 2025 - October 1, 2025Led creative strategies for clients to boost brand recognition and customer engagement. Oversaw multi-disciplinary team projects, enhancing collaboration and output quality. Coordinated cross-functional teams to deliver high-impact marketing solutions, fostering a culture of shared ownership and accountability. Enhanced brand storytelling through targeted campaigns, resulting in increased customer retention and engagement. Led client presentations with compelling narratives, successfully securing significant new contracts.
Creative Director at 2m Communications
March 1, 2008 - October 1, 2025Led branding initiatives, enhancing market presence and achieving measurable recognition. Directed advertising campaigns, boosting client engagement and brand awareness. Oversaw art direction, ensuring creative consistency and high-quality visual output. Crafted compelling copy, driving effective communication and audience connection.
Creative / Designer at McCann Erickson
January 1, 2005 - October 1, 2025Designed ATL/BTL marketing, boosting brand visibility and customer engagement. Crafted creative campaign concepts, enhancing customer interaction. Collaborated with teams to implement marketing strategies, ensuring on-time campaign execution.
Creative (Design) at 3rd Butcher / 25th Agency
January 1, 2005 - October 1, 2025Designed compelling visuals for pitches, enhancing client engagement and securing new projects. Created innovative packaging designs, improving product visibility and consumer appeal. Collaborated on advertising campaigns, achieving measurable increases in market reach.
Course Leader / Lecturer / Designer at School of Sound Recording, Manchester
December 1, 2001 - October 1, 2025Developed, marketed and delivered music industry courses, enhancing student enrolment and course visibility. Created promotional campaigns, boosting student recruitment through strategic advertising. Managed marketing modules for the Technics DJ Academy, aiding aspiring DJs in event promotion.
Principal Creative Director at Mint Creative, Brighton
August 1, 2025 - October 1, 2025Led creative strategies for clients to boost brand recognition and customer engagement. Oversaw multi-disciplinary team projects, enhancing collaboration and output quality. Coordinated cross-functional teams to deliver high-impact marketing solutions, fostering a culture of shared ownership and accountability. Enhanced brand storytelling through targeted campaigns, resulting in a noticeable increase in customer retention and engagement. Led client presentations with compelling narratives, successfully securing significant new contracts.
Creative Director at 2m Communications, Tunbridge Wells
March 1, 2008 - October 1, 2025Led branding initiatives, enhancing market presence and achieving measurable recognition. Directed advertising campaigns, boosting client engagement and brand awareness. Oversaw art direction, ensuring creative consistency and high-quality visual output. Crafted compelling copy, driving effective communication and audience connection.
Creative / Designer at McCann Erickson, Manchester
January 1, 2005 - October 1, 2025Designed ATL/BTL marketing, boosting brand visibility and customer engagement. Crafted creative campaign concepts, enhancing customer interaction. Collaborated with teams to implement marketing strategies, ensuring on-time campaign execution.
Creative (Design) at 3rd Butcher / 25th Agency, Cheshire
January 1, 2005 - October 1, 2025Designed compelling visuals for pitches, enhancing client engagement and securing new projects. Created innovative packaging designs, improving product visibility and consumer appeal. Collaborated on advertising campaigns, achieving measurable increases in market reach.
Course Leader / Lecturer / Designer at School of Sound Recording, Manchester
December 31, 2001 - October 1, 2025Developed, marketed and delivered music industry courses, enhancing student enrolment and course visibility. Created promotional campaigns, boosting student recruitment through strategic advertising. Managed marketing modules for the Technics DJ Academy, aiding aspiring DJs in event promotion.
Assistant Recording Engineer / Artist Development at Pete Waterman Limited, Manchester
January 1, 1997 - October 1, 2025Assisted recording engineering and artist development.
Principal Creative Director at Mint Creative
August 1, 2025 - October 1, 2025Led creative strategies for clients to boost brand recognition and customer engagement. Oversaw multi-disciplinary team projects, enhancing collaboration and output quality. Coordinated cross-functional teams to deliver high-impact marketing solutions, fostering a culture of shared ownership and accountability. Enhanced brand storytelling through targeted campaigns, resulting in a noticeable increase in customer retention and engagement. Led client presentations with compelling narratives, successfully securing significant new contracts.
Creative Director at 2m Communications
March 1, 2008 - October 1, 2025Led branding initiatives, enhancing market presence and achieving measurable recognition. Directed advertising campaigns, boosting client engagement and brand awareness. Oversaw art direction, ensuring creative consistency and high-quality visual output. Crafted compelling copy, driving effective communication and audience connection.
Creative / Designer at McCann Erickson
January 1, 2005 - October 1, 2025Designed ATL/BTL marketing, boosting brand visibility and customer engagement. Crafted creative campaign concepts, enhancing customer interaction. Collaborated with teams to implement marketing strategies, ensuring on-time campaign execution.
Creative (Design) at 3rd Butcher / 25th Agency
January 1, 2005 - October 1, 2025Designed compelling visuals for pitches, enhancing client engagement and securing new projects. Created innovative packaging designs, improving product visibility and consumer appeal. Collaborated on advertising campaigns, achieving measurable increases in market reach.
Course Leader / Lecturer / Designer at School of Sound Recording, Manchester
December 1, 2001 - October 1, 2025Developed, marketed and delivered music industry courses, enhancing student enrolment and course visibility. Created promotional campaigns, boosting student recruitment through strategic advertising. Managed marketing modules for the Technics DJ Academy, aiding aspiring DJs in event promotion.
Assistant Recording Engineer / Artist Development at Pete Waterman Limited, Manchester
December 1, 1997 - October 1, 2025Assisted recording sessions and artist development.
Education
BSc (Hons) Sound Engineering at SSR – Manchester
January 1, 1995 - January 1, 1999A Levels (Design & Communication, Media Studies, Physics, Music) at Ridge Danyers College – Marple
January 1, 1991 - January 1, 1994GCSEs at Marple Hall School – Marple
January 1, 1987 - January 1, 1991BSc (Hons) Sound Engineering at SSR – Manchester
January 1, 1995 - January 1, 1999A Levels (Design & Communication, Media Studies, Physics, Music) at Ridge Danyers College – Marple
January 1, 1991 - January 1, 1994GCSEs at Marple Hall School – Marple
January 1, 1987 - January 1, 1991BSc (Hons) Sound Engineering at SSR – Manchester
January 1, 1995 - January 1, 1999A Levels (Design & Communication, Media Studies, Physics, Music) at Ridge Danyers College – Marple
January 1, 1991 - January 1, 1994GCSEs at Marple Hall School – Marple
January 1, 1987 - January 1, 1991Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Software & Internet, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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