I am a multilingual music and events professional with international experience, specializing in cultural and music event production, artistic curation, bookings, and creative collaborations. I blend deep artistic vision with strategic execution to deliver emotionally resonant, high-impact projects. With experience as a singer, songwriter, DJ, and music producer, I combine artistic sensibility with strong business acumen to manage collaborations, licensing, and cross-cultural partnerships. I thrive in dynamic, cross-functional environments, and I approach every project with empathy, precision, innovation, and genuine passion for my work.

Brenda Sorana

I am a multilingual music and events professional with international experience, specializing in cultural and music event production, artistic curation, bookings, and creative collaborations. I blend deep artistic vision with strategic execution to deliver emotionally resonant, high-impact projects. With experience as a singer, songwriter, DJ, and music producer, I combine artistic sensibility with strong business acumen to manage collaborations, licensing, and cross-cultural partnerships. I thrive in dynamic, cross-functional environments, and I approach every project with empathy, precision, innovation, and genuine passion for my work.

Available to hire

I am a multilingual music and events professional with international experience, specializing in cultural and music event production, artistic curation, bookings, and creative collaborations. I blend deep artistic vision with strategic execution to deliver emotionally resonant, high-impact projects.

With experience as a singer, songwriter, DJ, and music producer, I combine artistic sensibility with strong business acumen to manage collaborations, licensing, and cross-cultural partnerships. I thrive in dynamic, cross-functional environments, and I approach every project with empathy, precision, innovation, and genuine passion for my work.

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Language

Portuguese
Fluent
Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Creative Director & Strategic Partnerships Lead at The Garden
November 30, 2022 - November 30, 2022
Led the full lifecycle of strategic partnerships and artist contracts, implementing confidentiality clauses to secure digital assets and data privacy. Directed the full lifecycle of events, managing artist agendas, logistics and production from initial concept through execution and post-event analysis. Drove cross-functional collaboration and a global network of partners to deliver engaging, results-driven campaigns.
Event Planner & Community Manager at Mus Records (Record Label)
December 31, 2020 - December 31, 2020
Led planning and execution of strategic events, from artist launches to promotional campaigns, ensuring brand visibility and impact. Collaborated with marketing and A&R teams to amplify the impact of online events and campaigns, strengthening the brand's market presence.
Creative Director & Strategic Partnerships Lead at The Garden
November 1, 2022 - November 1, 2022
Managed strategic partnerships and artist contracts, implementing confidentiality clauses to ensure the security of digital assets and data privacy. Directed the full life cycle of events, managing artist agendas, logistics, and production from initial concept through execution and post-event analysis.
Event Planner & Community Management at Mus Records (Record Label)
December 1, 2020 - December 1, 2020
Led the planning and execution of strategic events, from artist launches to promotional campaigns, ensuring brand visibility and impact. Collaborated with marketing and A&R teams to amplify the impact of online events and campaigns, strengthening the brand's market presence.
Creative Director & Strategic Partnerships Lead at The Garden
March 1, 2021 - November 1, 2022
Managed strategic partnerships and artist contracts, implementing confidentiality clauses to ensure the security of digital assets and data privacy. Directed the full life cycle of events, managing artist agendas, logistics, and production from initial concept through execution and post-event analysis.
Event Planner & Community Management at Mus Records (Record Label)
August 1, 2019 - December 1, 2020
Led planning and execution of strategic events, from artist launches to promotional campaigns, ensuring brand visibility and impact. Collaborated with marketing and A&R teams to amplify the impact of online events and campaigns, strengthening the brand's market presence.

Education

Executive Program in Event Management & Creative Leadership (Certificate) at Universidad Americana, Asunción, Paraguay
August 1, 2020 - December 31, 2021
Sound Engineering and Music Production at Asunción, Paraguay
January 1, 2021 - December 31, 2023
Digital Talent Management & Remote Operations Specialist at Ecos Talent (Talent Management & Curation Agency)
January 1, 2023 - August 1, 2025
Creative Leadership Certificate at Universidad Americana, Asunción, Paraguay
January 1, 2020 - January 1, 2021
Sound Engineering & Music Production at Asunción, Paraguay
January 1, 2021 - January 1, 2023
Digital Talent Management & Remote Operations Specialist at Ecos Talent (Talent Management & Curation Agency) (Remote)
January 1, 2023 - August 1, 2025
Digital Talent Management & Remote Operations Specialist at Ecos Talent (Talent Management & Curation Agency)
January 1, 2023 - August 1, 2025
Executive Program in Event Management & Creative Leadership (Certificate) at Universidad Americana
January 1, 2020 - January 1, 2021
Sound Engineering and Music Production at Asunción, Paraguay
January 1, 2021 - January 1, 2023
Executive Program in Event Management & Creative Leadership (Certificate) at Universidad Americana, Asunción, Paraguay
January 1, 2020 - January 1, 2021
Sound Engineering and Music Production at Asunción, Paraguay
January 1, 2021 - January 1, 2023
Digital Talent Management & Remote Operations Specialist at Ecos Talent (Talent Management & Curation Agency)
January 1, 2023 - August 1, 2025

Qualifications

Executive Program in Event Management & Creative Leadership (Certificate)
August 1, 2020 - December 31, 2021
Creative Leadership Certificate
January 1, 2020 - January 1, 2021
Sound Engineering & Music Production
January 1, 2021 - January 1, 2023
Digital Talent Management & Remote Operations Specialist
January 1, 2023 - August 1, 2025
Executive Program in Event Management & Creative Leadership (Certificate)
January 1, 2020 - January 1, 2021
Sound Engineering and Music Production
January 1, 2021 - January 1, 2023
Digital Talent Management & Remote Operations Specialist
January 1, 2023 - August 1, 2025
Executive Program in Event Management & Creative Leadership
January 1, 2020 - January 1, 2021
Sound Engineering and Music Production
January 1, 2021 - January 1, 2023
Digital Talent Management & Remote Operations Specialist
January 1, 2023 - August 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Education