Hi, I’m Brenda Goh, a graphic designer who thrives on turning imagination into unforgettable visuals. I’m passionate about the energy of POS and event design and love taking ideas from concept to creation to craft experiences that connect, inspire, and leave lasting impressions. I collaborate well in teams or fly solo, diving into every project to ensure design is felt as well as seen. I’m hands-on, always seeking fresh concepts and practical production methods to deliver high-quality outcomes on schedule.

Brenda Goh

Hi, I’m Brenda Goh, a graphic designer who thrives on turning imagination into unforgettable visuals. I’m passionate about the energy of POS and event design and love taking ideas from concept to creation to craft experiences that connect, inspire, and leave lasting impressions. I collaborate well in teams or fly solo, diving into every project to ensure design is felt as well as seen. I’m hands-on, always seeking fresh concepts and practical production methods to deliver high-quality outcomes on schedule.

Available to hire

Hi, I’m Brenda Goh, a graphic designer who thrives on turning imagination into unforgettable visuals. I’m passionate about the energy of POS and event design and love taking ideas from concept to creation to craft experiences that connect, inspire, and leave lasting impressions.

I collaborate well in teams or fly solo, diving into every project to ensure design is felt as well as seen. I’m hands-on, always seeking fresh concepts and practical production methods to deliver high-quality outcomes on schedule.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Graphic Designer at Playwkz Culture Pte.Ltd
August 1, 2019 - March 31, 2021
Designed and customised playground and fitness area layouts in 2D and 3D formats based on client specifications and site requirements. Developed superimposed visual graphics to enhance client understanding and presentation clarity. Prepared detailed design proposals ensuring compliance with relevant safety standards and regulations. Engaged directly with clients to understand their needs, provide professional recommendations, and ensure project outcomes aligned with their expectations. Collaborated closely with suppliers to coordinate project deliverables, improve service quality, and streamline workflow. Managed design quality and project timelines to ensure consistent delivery of high-standard outcomes. Upheld strict confidentiality regarding company designs, proprietary concepts, and client information.
Product Executive at Vendermac Distribution Pte Ltd
April 1, 2021 - September 30, 2022
Conducted and maintained comprehensive market and customer research to gather insights and support the development of new products and market opportunities. Performed product research to identify improvements to existing products and expand the product line. Identified potential business opportunities to drive product growth and market expansion. Designed and developed rapid prototypes for new products, product lines, and variants. Supported the creation and execution of product launch strategies and marketing initiatives. Collaborated closely with factory and production teams throughout the product development lifecycle. Assisted in product planning, production management, and overseeing the full production cycle. Designed product packaging and contributed to the visual design and branding of products and packaging.
Graphic Designer at Public Packages Sdn Bhd
September 1, 2022 - Present
Developed and designed creative proposals, packaging concepts, and visuals for gondola ends, pallets, and event materials. Produced precise and visually engaging 3D renderings and packaging mock-ups within tight deadlines, while efficiently managing multiple projects and events simultaneously. Anticipating and resolving challenges related to production timelines and creative execution. Having consistent ability to generate fresh design concepts and explore effective production methods. Designed engaging Point of Sale Materials (POSM) aligned with brand guidelines and retail marketing strategies. Collaborated with marketing and production teams to ensure timely delivery of high-quality design solutions. Researched and applied current industry trends to drive innovation and enhance visual impact across projects.

Education

BA(Hons) in Communication Design, Graphic Design at The Glasgow School of Art
January 1, 2017 - December 31, 2019
Diploma in Experience and Product Design at Singapore Polytechnic
January 1, 2014 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Wholesale & Distribution