I’m a marketing coordinator and content-focused professional based in Sydney, specialising in multi-channel campaign execution for destinations and cruise lines. I enjoy bringing brand standards and localisation together across APAC markets, then using tracking and reporting (UTMs, custom URLs, Tableau) to assess performance against clear KPIs. Over the past few years, I’ve supported end-to-end campaign development—from briefing and asset production through to copywriting for emails, brochures, advertorials and onboard materials. I’ve also delivered travel and tourism content through print and digital platforms, worked closely with sales teams to improve underperforming sailings, and helped drive measurable booking outcomes through targeted digital campaigns and partnerships.…I’m a marketing coordinator and content-focused professional based in Sydney, specialising in multi-channel campaign execution for destinations and cruise lines. I enjoy bringing brand standards and localisation together across APAC markets, then using tracking and reporting (UTMs, custom URLs, Tableau) to assess performance against clear KPIs. Over the past few years, I’ve supported end-to-end campaign development—from briefing and asset production through to copywriting for emails, brochures, advertorials and onboard materials. I’ve also delivered travel and tourism content through print and digital platforms, worked closely with sales teams to improve underperforming sailings, and helped drive measurable booking outcomes through targeted digital campaigns and partnerships.WWWW…