Available to hire
I’m an experienced online/social media marketer, community manager, and content creator with a demonstrated history of creating engaging content and leading detailed projects from concept to completion.
Highlights include:
-Launched the first-ever worldwide Social Media Day, which is both recognized and included participants in over 100 countries.
-Wrote the Complete Idiot’s Guide to Twitter Marketing, which was published by Penguin Random House
-Helped launch Giving Tuesday, a globally celebrated day that encourages people to give back to their communities.
My work within the media space has been both featured in and/or recognized by Letterboxd, LG OLED, Dread Central, Sling TV, The Huffington Post, BizBash, Cnet, ABC News, We Are NYC Tech, TechCrunch, NYConvergence, Nylon’s Men’s Magazine, Mashable, CNN, Samsung, Zemoga, Oracle, Smedio, Digiday, Forbes, and Business Insider, as well as by/on Techweek’s Top 100 (2015).
Experience Level
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Community Manager at Amazon
April 1, 2025 - February 6, 2026Social Media Community Manager at Intel
March 1, 2026 - PresentCommunity and Content Manager at Letterboxd
July 1, 2020 - May 31, 2024Social Marketing Operations Manager at Amazon Web Services
July 1, 2022 - December 31, 2023Social Media Campaign Publishing Manager at Amazon Web Services
March 1, 2022 - July 1, 2022Content Manager / Writer at Netflix
January 1, 2023 - July 31, 2023Marketing Project Coordinator at Undock
July 1, 2021 - October 31, 2021Social Media Community Manager at Epic Signal
April 1, 2019 - June 30, 2019Social Media Marketing and Community Manager at Sling TV
April 1, 2016 - May 31, 2018Content Development Manager at partnrUP
May 1, 2015 - December 31, 2015Social Media Marketing Manager at Animoto
January 1, 2015 - May 1, 2015Social Media Communty Manager at Mintent
April 1, 2014 - September 30, 2014Director of Social Media Partnerships at Giving Tuesday
July 1, 2013 - December 31, 2013Business Development and Community Manager at 500 Startups
April 1, 2013 - June 30, 2013Senior Community Manager at WeWork
May 1, 2012 - October 31, 2012Director of Business Development at The Next Web
October 1, 2011 - May 31, 2012Book Author at Penguin Random House
May 1, 2011 - May 31, 2012Social Media Marketing Consultant at Sunshine Sachs
June 1, 2011 - August 31, 2011Social Media Community Manager at Mashable
December 1, 2007 - May 31, 2011Social Media Community Manager (Contract) at Amazon Health
April 1, 2025 - January 1, 2026Developed weekly and monthly reports for Facebook, Instagram, Threads (via Meta Business Suite), TikTok, Reddit and X for Amazon Health campaigns and presented findings to executives. Identified and managed influencers for Amazon One Medical social media campaigns on Instagram and TikTok. Collaborated across teams to plan, write and schedule content across social touchpoints and helped shape roadmaps for campaigns to attract new customers to Amazon Pharmacy and Amazon One Medical. Built partnerships with subject matter experts and stakeholders to create content for distribution across social channels. Coordinated with creative, legal, PR and healthcare providers to ensure accuracy. Used AI tools such as InVideo and Sora to create image and video assets for organic social.
Social Media Community Manager (Contract) at Intel
June 1, 2024 - January 1, 2025Supported Intel in building and maintaining brand presence on Instagram, LinkedIn, YouTube and X through organic content posting and Sprinklr-driven community engagement. Created monthly and quarterly social media reporting decks with insights on content performance, audience behavior, competitor activity and industry best practices to guide digital strategy. Developed and managed community response documents for launches and product releases, and optimized Sprinklr workflows for weekly/monthly reporting (including Olympics 2024 and Intel product launches).
Content Manager / Writer (Freelance) at Shudder
December 1, 2024 - PresentCreated and launched Shudder’s Favorite Frights on Letterboxd featuring horror actors and directors. Curated film lists and monthly calendars on Shudder’s Letterboxd account to showcase the streaming schedule.
Community, Content and Partnerships (Freelance) at Letterboxd
July 1, 2020 - May 1, 2024Developed long-term relationships with content partners (LG OLED, Netflix, Fangoria, Scream TV, Shudder) and collaborated with business development and marketing teams to identify, create, and execute marketing opportunities. Created content and conducted interviews for Letterboxd's Horrorville community (125,000+ members), producing daily content with actors and directors as well as with the Letterboxd community.
Social Media Operations Manager (Contract) at Amazon Web Services
July 1, 2022 - December 31, 2023Supported the AWS GSMT team in setting and communicating goals and KPIs. Worked with the global social media team to define, create and maintain SOPs and workflow processes for all social publishing. Managed Sprinklr-related tickets, configurations, troubleshooting, and escalations for AWS social media managers. Maintained Sprinklr administration for 300+ active users and 75+ AWS brand accounts. Built workflows with Sprinklr to enable seamless production for the AWS GSMT team. Optimized weekly/monthly reporting and event coverage (Olympics 2024, product launches).
Social Media Campaign Manager (Contract) at Amazon Web Services
March 1, 2022 - July 31, 2022Supported paid social media efforts, including purchase orders and budgeting, through Sprinklr. Maintained SOPs and workflow processes for social publishing and contributed to overall goals and KPIs for the AWS unit.
Content Manager / Writer (Contract) at LG Electronics
June 1, 2023 - December 31, 2025Wrote blog content and film reviews for LG OLED's Letterboxd account. Implemented SEO best practices to improve content discoverability. Posted weekly activity (film reviews, new features) to LG Electronics’ Reddit channels.
Social Media Coordinator (Contract) at Dread Central
May 1, 2023 - August 31, 2023Created copy, short-form video content, and image/video assets for Dread Central's social channels (Facebook, Instagram, Reddit, Twitter, YouTube).
Content Manager / Writer (Contract) at Netflix
January 1, 2023 - July 1, 2023Created and managed content (articles, podcasts) for Netflix's Letterboxd account.
Marketing Project Coordinator (Contract) at Undock
June 1, 2021 - October 1, 2021Developed project plans and managed the workflow for all creative work from brief intake to final execution. Drafted emails, newsletters, social media and blog content to reinforce key brand messages.
Social Media Manager (Contract) at Epic Signal
April 1, 2019 - June 1, 2019Managed the content calendar and community; built relationships through timely social responses. Presented strategies, analyses and learnings to senior leadership and stakeholders.
Director of Social Media at Sling TV
April 1, 2016 - June 1, 2018Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more. Monitored engagement metrics with Sprinklr and provided reports and insights to stakeholders. Worked with platforms and agencies to identify opportunities. Generated weekly, monthly, and quarterly metrics and launched Sling TV’s social channels across Instagram, Tumblr, Reddit, YouTube and LinkedIn.
Content Development Manager (Contract) at gen.video
May 1, 2015 - December 1, 2015Scouted for talented influencers to participate in gen.video’s network and campaigns. Managed communications with video creators around brand programs, including recruitment messaging and invitations.
Social Media Marketing Manager (Contract) at Animoto
January 1, 2015 - May 1, 2015Developed and implemented Animoto’s social media strategy for B2B and B2C audiences. Managed content calendars and ensured timely delivery of creative assets. Partnered with marketing campaigns, influencer relationships and acquisition efforts.
Social Media Community Manager (Freelance) at Marketing.AI
April 1, 2014 - September 1, 2014Acted as the main point of contact across the customer lifecycle, defined success plans and ensured clear communication across operational areas. Maintained and developed online community strategies for campaigns on Facebook, Twitter, and LinkedIn.
Director of Social Media Partnerships (Contract) at Giving Tuesday
July 1, 2013 - December 1, 2013Developed creative methods to drive awareness and engagement; identified key internet/tech partners. Managed Giving Tuesday’s social channels with the UN Foundation to promote the day’s message and partnerships.
Business Development & Community Manager (Contract) at 500 Startups
April 1, 2013 - June 1, 2013Created and led community & marketing initiatives to maintain relationships with conference speakers, attendees, sponsors/partners, and startups.
Director of Business Development (Freelance) at The Next Web
October 1, 2011 - May 1, 2012Identified and managed traffic-driving, revenue-generating, and brand-building opportunities. Enhanced content partnerships with USA Today, Washington Post, Yahoo!, Zite. Assisted advertising campaigns with content focus.
Audience Marketing Manager at Mashable
December 1, 2007 - June 1, 2011Managed monthly partner content performance reports; planned and executed national events (US Summer Tours, SXSW, Social Good Summit). Created and launched social strategies across multiple channels and built brand partnerships.
Education
Bachelor of Science at Long Island University - C.W. Post
May 24, 2002Master of Science at Long Island University - C.W. Post
December 12, 2003Master of Science at Long Island University – C.W. Post
January 11, 2030 - March 10, 2026Bachelor of Science at Long Island University – C.W. Post
January 11, 2030 - March 10, 2026Qualifications
Industry Experience
Education, Computers & Electronics, Healthcare, Media & Entertainment, Software & Internet, Retail, Professional Services
Experience Level
Expert
Intermediate
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