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I am an award-winning marketing executive with 15+ years of experience building and transforming consumer brands across retail and digital ecosystems. I turn consumer insights into high-impact brand campaigns, shape omnichannel marketing, and lead teams to deliver consumer-led experiences that drive measurable growth. I thrive on collaborating across agencies to elevate creative excellence, translate data into actionable strategy, and mentor teams to innovate. I’ve partnered with brands like Nordstrom, Slalom, Amazon, and Rack to accelerate business results and build lasting, human-centered brand stories.…I am an award-winning marketing executive with 15+ years of experience building and transforming consumer brands across retail and digital ecosystems. I turn consumer insights into high-impact brand campaigns, shape omnichannel marketing, and lead teams to deliver consumer-led experiences that drive measurable growth. I thrive on collaborating across agencies to elevate creative excellence, translate data into actionable strategy, and mentor teams to innovate. I’ve partnered with brands like Nordstrom, Slalom, Amazon, and Rack to accelerate business results and build lasting, human-centered brand stories.

Brette McWilliams

Brand Strategist, Marketing Strategist, Marketing Consultant, +1

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I am an award-winning marketing executive with 15+ years of experience building and transforming consumer brands across retail and digital ecosystems. I turn consumer insights into high-impact brand campaigns, shape omnichannel marketing, and lead teams to deliver consumer-led experiences that drive measurable growth. I thrive on collaborating across agencies to elevate creative excellence, translate data into actionable strategy, and mentor teams to innovate. I’ve partnered with brands like Nordstrom, Slalom, Amazon, and Rack to accelerate business results and build lasting, human-centered brand stories.…I am an award-winning marketing executive with 15+ years of experience building and transforming consumer brands across retail and digital ecosystems. I turn consumer insights into high-impact brand campaigns, shape omnichannel marketing, and lead teams to deliver consumer-led experiences that drive measurable growth. I thrive on collaborating across agencies to elevate creative excellence, translate data into actionable strategy, and mentor teams to innovate. I’ve partnered with brands like Nordstrom, Slalom, Amazon, and Rack to accelerate business results and build lasting, human-centered brand stories.

Available to hire

I am an award-winning marketing executive with 15+ years of experience building and transforming consumer brands across retail and digital ecosystems. I turn consumer insights into high-impact brand campaigns, shape omnichannel marketing, and lead teams to deliver consumer-led experiences that drive measurable growth.

I thrive on collaborating across agencies to elevate creative excellence, translate data into actionable strategy, and mentor teams to innovate. I’ve partnered with brands like Nordstrom, Slalom, Amazon, and Rack to accelerate business results and build lasting, human-centered brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Owner & Founder at BK Marketing Solutions

January 1, 2025 - Present

Provide strategic marketing consulting to small & mid-sized companies, building tailored roadmaps, redefining customer analytics, and implementing full-funnel strategies that drive measurable results.

Director, Brand & Digital Strategy at Car Toys

February 1, 2025 - October 8, 2025

Led a marketing transformation in partnership with the CEO, built an in-house creative team, modernized the brand, and expanded media tactics including Connected TV and localized content to drive in-store traffic and ROI.

Director, Global Brand Marketing at Slalom

September 1, 2011 - Present

Trail-blazer brand marketer who led a company-wide brand refresh, launched first all-company global campaigns, built brand training and Canva integration, and drove significant lead generation and pipeline.

Senior Marketing Manager, Acquisition & Engagement at Amazon

September 1, 2021 - October 8, 2025

Led in-store traffic and sales initiatives for the 4‑Star and Books stores; managed a budget; coordinated agencies to optimize email, store landing pages, placements, and store-wide promotions.

Senior Marketing Manager, Brand Media at Nordstrom

June 30, 2020 - October 8, 2025

Spearheaded revenue growth for Nordstrom Rack; led paid media & social media strategy; executed campaigns to boost awareness, consideration, and traffic; delivered multi-million incremental revenue.

Senior Marketing Manager, CRM at Nordstrom

July 1, 2019 - October 8, 2025

Developed annual CRM strategy with an $18M budget; improved customer journeys and automated triggers to drive conversions and revenue; enhanced email performance and audience activation.

Senior Marketing Manager, Brand Strategy at Nordstrom

January 1, 2018 - October 8, 2025

Led core annual initiatives (anniversary & holiday); delivered the most profitable anniversary event and strong sales/openings by leveraging local influence and big-idea campaigns.

Senior Marketing Manager, Corporate Strategy at Nordstrom

January 1, 2016 - October 8, 2025

Managed cross-functional teams and a $2M budget to improve wedding line revenue; built partnerships and cross-channel marketing.

Marketing Manager & Planner, Designer & Women’s Wear at Nordstrom

August 1, 2009 - March 1, 2014

Led marketing planning for women’s wear, coordinating cross-channel campaigns and budget management for flagship lines.