Branding and App Design - Ice Cream Brand

This project encompasses the complete design of branding, app interface, and promotional materials for iScoop, an innovative ice cream brand focused on delivering a premium, customisable dessert experience.

Logo Design (Adobe Illustrator): The project began with designing a modern, eye-catching logo for iScoop. Using Adobe Illustrator, I focused on creating a clean and versatile logo that could work across various media, from digital platforms to physical signage. The design concept incorporated soft curves and vibrant colour palettes to evoke the playful and refreshing essence of the brand.

Branding & Promotional Material (Photoshop): To bring the brand to life beyond the logo, I designed a series of mockups showcasing iScoop’s branding elements, including ice cream pots and stickers. These assets were designed in Photoshop, ensuring high-quality and realistic visuals that would resonate with the target audience.

App Layout & Pages (Figma): The core of this project was the design of the iScoop mobile app, which allows customers to easily customise their ice cream orders. Using Figma, I created detailed app layouts and individual page designs, focusing on user experience (UX) and user interface (UI).

Interactive Prototypes & Animations (Figma): I developed interactive prototypes in Figma to showcase the user flow and key features of the app. These prototypes included various animations, such as button interactions, page transitions, and loading effects, to provide a realistic experience of how the app would function. The goal was to demonstrate the smooth, dynamic interactions users could expect when navigating the app.

Mockups (Photoshop & Figma): High-fidelity mockups were created to showcase how the app and brand elements would appear in real-world scenarios. I used advanced design techniques like smart objects, 3D rendering, and precise alignment to ensure that the mockups accurately reflected the app’s usability and branding in various settings.

The logo and branding elements were created as scalable vector graphics, ensuring clean lines and flexibility for use across various media. Focusing on the user interface (UI) and user experience (UX) was key to ensuring the app was intuitive and easy to use.