I’m a PR and communications leader with 10+ years of experience across agency and in-house environments, specializing in integrated media, influencer, and brand communications. I’m known for setting strategic direction, advising senior stakeholders, and leading teams to deliver high-impact, measurable campaigns. I bring a big-picture mindset grounded in hands-on execution to drive visibility, engagement, and sustainable growth. I excel at building partnerships and guiding cross-functional teams to deliver integrated programs that strengthen client relationships and drive sustainable business growth.…

Bria Weaver

I’m a PR and communications leader with 10+ years of experience across agency and in-house environments, specializing in integrated media, influencer, and brand communications. I’m known for setting strategic direction, advising senior stakeholders, and leading teams to deliver high-impact, measurable campaigns. I bring a big-picture mindset grounded in hands-on execution to drive visibility, engagement, and sustainable growth. I excel at building partnerships and guiding cross-functional teams to deliver integrated programs that strengthen client relationships and drive sustainable business growth.…

Available to hire

I’m a PR and communications leader with 10+ years of experience across agency and in-house environments, specializing in integrated media, influencer, and brand communications. I’m known for setting strategic direction, advising senior stakeholders, and leading teams to deliver high-impact, measurable campaigns.

I bring a big-picture mindset grounded in hands-on execution to drive visibility, engagement, and sustainable growth. I excel at building partnerships and guiding cross-functional teams to deliver integrated programs that strengthen client relationships and drive sustainable business growth.

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Language

English
Fluent

Work Experience

Freelance Public Relations Director & Strategist at Self-Employed
October 1, 2017 - Present
Served as a strategic right-hand partner to agency owners and CEOs, advising on communications strategy, brand positioning, and long-term growth initiatives. Provided senior-level counsel across earned media and influencer programs, shaping direction, priorities, and approach. Set strategic vision and guided teams to deliver integrated programs that supported business growth, strengthened client relationships, and drove sustained impact.
Freelance Canada PR Lead at NerdWallet
August 1, 2021 - January 1, 2025
Led the launch and growth of NerdWallet in Canada, establishing and owning the company’s PR function from market entry into a trusted national presence. Built and maintained strong media relationships nationwide, securing consistent, high-impact coverage. As the in-house Canadian PR Lead, partnered cross-functionally across teams and markets, using data and insights to evaluate performance, refine strategy, and ensure every campaign delivered meaningful impact.
Stage Programming Manager at Restaurants Canada
July 1, 2018 - March 1, 2021
For Canada’s largest restaurant industry conference, partnered closely with executives and the marketing, sponsorship, and government relations teams to shape a thought leadership-driven stage content strategy that reflected the industry’s most pressing issues and emerging trends. At the show’s peak, oversaw 250+ speakers and programmed content for 20,000 attendees across eight stages, two leadership conferences, and a pop-up restaurant. The result was a cohesive, high-impact event experience that elevated industry voices, sparked meaningful dialogue, and positioned the conference as a leading forum for insight and influence.
Founder & Chief Experience Creator at Food Nook Tours
April 1, 2016 - December 1, 2019
Founded and operated a culinary tour company celebrating Toronto’s diverse neighbourhoods. Led brand development, marketing strategy, media outreach, partnerships, and end-to-end operations. Built a differentiated niche focused on locally loved businesses, gaining hands-on experience in business development, strategic partnerships, and audience engagement.
Independent Senior Associate at Merkato Communications
October 1, 2016 - September 1, 2017
Served as a strategic partner supporting client campaigns end to end, from ideation and positioning to media materials, outreach, and media tours.
Development Officer, Communications at Spinal Cord Injury Ontario
July 1, 2015 - October 1, 2016
Managed marketing communications across brand channels, including website, social media, e-newsletters, and media relations. Produced digital content, graphics, and email campaigns to support fundraising initiatives and strengthen donor outreach.
Contract Event Coordinator at Hot Docs International Documentary Festival
January 1, 2015 - May 1, 2015
Planned and coordinated over 60 social events and multiple workshops in a three-month period, managing vendors, volunteers, and daily logistics across multiple venues. Developed event concepts, mapped floor plans and schedules, and collaborated across departments while mentoring interns. Served as the primary on-site contact during the festival, liaising with guests and ensuring seamless execution.
Account Coordinator to Earned Media Specialist at Harbinger Communications
October 1, 2012 - December 1, 2014
Promoted after one year. Involved in all aspects of media and influencer relation campaign execution from writing media materials to conducting outreach to tracking results. Consistently exceeded performance targets and was frequently tapped to support underperforming campaigns through fresh positioning and creative outreach.

Education

Postgraduate Certificate, Public Relations at Humber College
January 11, 2030 - February 25, 2026
B.A., Political Science at University of Guelph
January 11, 2030 - February 25, 2026
Food & Media Certificate at George Brown College, Continuing Education
January 11, 2030 - February 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Financial Services, Consumer Goods, Real Estate & Construction, Retail, Travel & Hospitality, Other
    paper Led Programming & Thought Leadership Strategy for the RC Show
    I led the content strategy for the RC Show, Canada’s largest restaurant industry trade event, leveraging my culinary industry expertise to deliver timely, high-impact programming that positioned the event as a hub for thought leadership. At peak scale, I directed programming featuring 250+ speakers for an audience of 20,000 across three days, eight stages, two leadership conferences, and a pop-up restaurant…
    uniE621 Directed NerdWallet’s Canadian PR Expansion
    I led NerdWallet’s Canadian market entry, overseeing the national PR launch and playing a key role in scaling brand visibility and growth across Canada. This included developing and executing a comprehensive PR strategy, tracking performance against objectives, and continuously identifying new opportunities to expand reach and impact. During my tenure I secured over 1,500 pieces of coverage, including in top-tier outlets such as The Globe & Mail, Global News and CBC.…
    uniE621 Toronto says hello to Hello Nori
    After building a cult following on the West Coast, Hello Nori—Canada’s first premium hand roll bar—opened its first Toronto location in the heart of King Street West. In collaboration with Really Good People, a boutique PR agency, we introduced Toronto media and influencers to Hello Nori’s signature dining experience.…
    paper Delivered 47MM+ Impressions Through Integrated PR & Influencer Strategy
    Working collaboratively with TBIF Studios, I led BonLook’s public relations and influencer strategy, driving integrated earned and social visibility across key brand moments. On the media side, I supported the launch of five collections and three celebrity collaborations, coordinating strategic gifting with stylists and fashion editors while cultivating strong media relationships that generated reactive and feature coverage. These efforts resulted in 41 million media impressions and placements across top-tier outlets. On the influencer front, I executed six campaigns, partnering with 100+ nano and micro influencers through both seeding and paid activations. The program focused on building authentic brand advocacy, generating high-performing UGC, and expanding reach—ultimately delivering 6.3 million social media impressions.…