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I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations. With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.…I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations. With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.

Brian Anderson

Fractional CMO, Brand Designer, Marketing Consultant, +5

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I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations. With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.…I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations. With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.

Available to hire

I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations.

With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Strategy and Creative Consultant at Wedgwood Media LLC

July 1, 2021 - Present

Provide executive consulting on digital transformation and integrated marketing strategy, directing full-funnel content acquisition and branding. Manage paid media, social media, and influencer campaigns, emphasizing platform integration and data-led insights.

VP Marketing Strategy and Partnership Development at Alee+

January 1, 2018 - December 31, 2021

Spearheaded positioning, marketing communications, and global go-to-market strategy for a new OTT media company; achieved rapid distribution to 23 million in-home subscribers. Mentored remote teams and ensured on-time, on-budget execution via Agile project management.

Interim COO at PlayAPI

January 1, 2018 - Present

Led corporate restructuring and UX product production; reorganized project management and production processes to significantly reduce expenses and improve product development cycle efficiencies.

SVP Marketing Operations & Brand Strategy at Kipany IMG

January 1, 2013 - December 31, 2016

Established digital practice and business profit center, positioning the agency as a market force in mobile, social, and digital acquisition; built operations planning and go-to-market capabilities.

SVP Director of Digital and Direct Marketing Experience at The Vidal Partnership

January 1, 2010 - December 31, 2013

Held full P&L responsibility for the digital and direct marketing practice, driving strategic direction and revenue development for leading consumer brands.

Executive Digital Officer at GlobalHue

January 1, 2009 - December 31, 2010

Led planning, development, and integration of digital strategies for client implementations; expanded agency digital competency and innovation across the network.

Managing Director EMEA Digital Media at Stratos Development

January 1, 2008 - December 31, 2009

Held full P&L responsibility for the EMEA digital practice, overseeing market development strategies and execution.

SVP Global Director, Digital Strategy at MRM/McCann WorldGroup

January 1, 2005 - December 31, 2007

Responsible for the development and support of a robust client-facing digital practice and the integration of the agency’s digital vision across the MRM/McCann network.