Brian Anderson

Available to hire

I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth.

About

I am a data-driven, agile Fractional Executive focused on transforming marketing and operations through data-led decision making and AI-enabled growth. I bridge integrated marketing strategy with operational excellence to deliver rapid, measurable ROI across multinational organizations.

With an entrepreneurial background, I founded and sold AwardTrack, Inc. for $90 million, which gave me hands-on leadership, stakeholder alignment, and a track record of scaling marketing operations and digital transformation.

  • 20 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

More experts in New York, United States

Work experience· 8 roles

Strategy and Creative Consultant · Wedgwood Media LLCJul 2021 – Present · 5 yrs 5 mos

Provide executive consulting on digital transformation and integrated marketing strategy, directing full-funnel content acquisition and branding. Manage paid media, social media, and influencer campaigns, emphasizing platform integration and data-led insights.

Interim COO · PlayAPIJan 2018 – Present · 8 yrs 11 mos

Led corporate restructuring and UX product production; reorganized project management and production processes to significantly reduce expenses and improve product development cycle efficiencies.

VP Marketing Strategy and Partnership Development · Alee+Jan 2018 – Dec 2021 · 4 yrs

Spearheaded positioning, marketing communications, and global go-to-market strategy for a new OTT media company; achieved rapid distribution to 23 million in-home subscribers. Mentored remote teams and ensured on-time, on-budget execution via Agile project management.

SVP Marketing Operations & Brand Strategy · Kipany IMGJan 2013 – Dec 2016 · 4 yrs
SVP Director of Digital and Direct Marketing Experience · The Vidal PartnershipJan 2010 – Dec 2013 · 4 yrs
Executive Digital Officer · GlobalHueJan 2009 – Dec 2010 · 2 yrs
Managing Director EMEA Digital Media · Stratos DevelopmentJan 2008 – Dec 2009 · 2 yrs
SVP Global Director, Digital Strategy · MRM/McCann WorldGroupJan 2005 – Dec 2007 · 3 yrs

Education

Bachelor of Arts · University of California, Santa Barbara – The College of Creative Studies / Commercial and Industrial Design2030 – 2026

Certifications and awards

US Patent: Flexible Reporting of Customer Behavior (US20020065723)2004 – 2026
WO Patent: Flexible Reporting of Customer Behavior (WO 2001001312)2004 – 2026

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