Hi, I’m Brian Heffron, a results-driven eCommerce and digital marketing leader with 5+ years of driving growth for $10–15M DTC brands. I own the end-to-end eCommerce P&L, shape pricing, forecasting, and KPIs, and have repeatedly delivered 20%+ YoY revenue growth through CRO, lifecycle marketing, and data-driven decision making. I lead cross-functional teams across eCommerce, analytics, creative, and product, and I excel at transforming shopper insights into scalable growth strategies on Shopify and WordPress platforms.
I’ve built and optimized conversion funnels, dashboards, and reporting that enable fast, informed leadership decisions. I focus on improving customer retention, average order value, and on initiating subscription and upsell programs. My experience spans remote and onsite roles across consumer, retail, and wellness brands, with a track record of collaboration with design and development teams to deliver measurable business impact through digital experiences.
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