Hi, I’m Brian Heffron, a results-driven eCommerce and digital marketing leader with 5+ years of driving growth for $10–15M DTC brands. I own the end-to-end eCommerce P&L, shape pricing, forecasting, and KPIs, and have repeatedly delivered 20%+ YoY revenue growth through CRO, lifecycle marketing, and data-driven decision making. I lead cross-functional teams across eCommerce, analytics, creative, and product, and I excel at transforming shopper insights into scalable growth strategies on Shopify and WordPress platforms. I’ve built and optimized conversion funnels, dashboards, and reporting that enable fast, informed leadership decisions. I focus on improving customer retention, average order value, and on initiating subscription and upsell programs. My experience spans remote and onsite roles across consumer, retail, and wellness brands, with a track record of collaboration with design and development teams to deliver measurable business impact through digital experiences.

Brian Heffron

Hi, I’m Brian Heffron, a results-driven eCommerce and digital marketing leader with 5+ years of driving growth for $10–15M DTC brands. I own the end-to-end eCommerce P&L, shape pricing, forecasting, and KPIs, and have repeatedly delivered 20%+ YoY revenue growth through CRO, lifecycle marketing, and data-driven decision making. I lead cross-functional teams across eCommerce, analytics, creative, and product, and I excel at transforming shopper insights into scalable growth strategies on Shopify and WordPress platforms. I’ve built and optimized conversion funnels, dashboards, and reporting that enable fast, informed leadership decisions. I focus on improving customer retention, average order value, and on initiating subscription and upsell programs. My experience spans remote and onsite roles across consumer, retail, and wellness brands, with a track record of collaboration with design and development teams to deliver measurable business impact through digital experiences.

Available to hire

Hi, I’m Brian Heffron, a results-driven eCommerce and digital marketing leader with 5+ years of driving growth for $10–15M DTC brands. I own the end-to-end eCommerce P&L, shape pricing, forecasting, and KPIs, and have repeatedly delivered 20%+ YoY revenue growth through CRO, lifecycle marketing, and data-driven decision making. I lead cross-functional teams across eCommerce, analytics, creative, and product, and I excel at transforming shopper insights into scalable growth strategies on Shopify and WordPress platforms.

I’ve built and optimized conversion funnels, dashboards, and reporting that enable fast, informed leadership decisions. I focus on improving customer retention, average order value, and on initiating subscription and upsell programs. My experience spans remote and onsite roles across consumer, retail, and wellness brands, with a track record of collaboration with design and development teams to deliver measurable business impact through digital experiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Head of eCommerce at Encephalon / Dr Joe Dispenza
February 1, 2021 - November 1, 2025
Managed a $10–15M eCommerce P&L with full accountability for pricing, forecasting, and performance KPIs. Drove 20%+ YoY revenue growth for four consecutive years through strategic CRO initiatives and lifecycle marketing. Led a cross-functional team of 5 across eCommerce, analytics, creative, and product. Championed conversion optimization across landing pages, PDPs, cart, and checkout via A/B testing and behavioral insights. Built dashboards and reporting systems enabling data-driven leadership decisions and rapid iteration. Improved customer retention and average order value through targeted subscription and upsell strategies.
Director of Digital Strategy at Kishmish
February 1, 2019 - February 1, 2021
Developed digital and eCommerce strategies for diverse consumer, retail, and wellness brands. Managed Shopify and WordPress storefronts with on-site optimization, SEO, and conversion-rate improvements. Partnered with design and development teams to enhance customer experiences and drive engagement. Delivered performance audits, roadmaps, testing roadmaps, and strategic growth recommendations to clients.
Lead Digital Experience Developer at The Digital Hyve
August 1, 2016 - February 1, 2019
Built and optimized eCommerce funnels, landing pages, and conversion flows for client brands. Implemented advanced analytics, heatmaps, and CRO frameworks to improve engagement and conversions. Improved site performance, user experience, and customer acquisition effectiveness.
Director of Interactive Services at Kishmish
December 1, 2013 - May 1, 2015
Directed UX initiatives, site builds, and digital performance strategies for consumer brands. Refined site navigation, content structure, and overall shopping experience.
President & Founder at Hef fron Media, LLC
April 1, 2012 - May 1, 2015
Delivered digital strategy, web development, and marketing services to consumer brands.
President & Founder at Hefron Media, LLC
April 1, 2012 - May 1, 2015
Delivered digital strategy, web development, and marketing services to consumer brands.

Education

Bachelor of Science Coursework (Technology Education) at SUNY Oswego
January 11, 2030 - February 2, 2026
Associate of Arts Coursework at SUNY Cobleskill
January 11, 2030 - February 2, 2026

Qualifications

WCAG & Section 508 Accessibility Certification
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Healthcare