Interaction Design Lead at HMRC - CGI

Within the Digital Modernisation Service (previously called Single Customer Account), I provide leadership and mentorship to a team of designers (Service, Interaction, and Content) across 8 teams within the project. Responsibilities include advising on strategy of features and roadmaps for current and future backlogs, working with teams to ensure proper structure and facilitation of ceremonies such as UCD ticket refinement, Sprint planning, and retrospectives. I collaborate with the Pega delivery arm to ensure common components adhere to GDS standards and connect with the wider HMRC community to maintain consistent design approaches. I introduced a culture of recording design histories and logs at program level to align designs and delivery with users, accessibility, and business needs. Additionally, I participated in Pre-Discovery Incubator sessions to plan potential work, and introduced UCD community sessions including Design Crits, Design Show and Tells, and Accessibility surgeries

Senior Interaction Designer at HMRC - Mercator

In the Income Tax Transformation team, I led and drove design thinking across multiple projects within the National Insurance Contributions space. Employed various methodologies including co-design sessions with senior stakeholders, ideation sessions, process flow mapping, and blueprinting to facilitate design progression. Crafted both low and high-fidelity prototypes within the GDS framework, leveraging them effectively in research sessions and showcases for accountable leads and broader team stakeholders. Seamlessly integrated with external User-Centred Design teams within HMRC, adapting to diverse ways of working to ensure timely discussion and finalisation of design ideas. Tailored design approach to best suit specific project requirements, enabling delivery of comprehensive solutions within challenging timeframes.

Senior Interaction Designer at Cabinet Office - Xansium

Played a key role in the Alpha and Beta stages of the Cabinet Office Intranet redesign, collaborating closely with User Research and Content Design team members. Spearheaded design, testing, and iterative refinement of the entire service redesign. Crafted custom CSS styling to enhance the visual experience for users, which served as the foundation for developing a bespoke Design System, providing developers with a standardised reference for implementation.

Senior Interaction Designer at Department for Education - TRANSFORM

During the Public Beta stage of a client-facing API project, focused on advancing the existing internal admin system enabling DfE teams to efficiently manage client data. Conducted co-design sessions with key internal stakeholders resulting in several enhancements to system functionality and operational processes, empowering internal teams to streamline their day-to-day practices.

Senior Interaction Designer at HM PPS - Farsight

During the Alpha stage of the “Appointments” project, collaborated within the User-Centred Design squad to develop a series of design patterns addressing assumptions around creation and management of individual, group, and recurring appointment types. Worked closely with sister teams including Interaction Designers to ensure sharing of patterns while carefully considering integration of online and offline processes across services. Delivered user and process flows along with interactive prototypes utilized in research sessions, which served as foundational elements guiding the project’s evolution toward subsequent Beta stages.

Lead Interaction Designer/Service Designer at National Highways - Conduent

Collaborated with the National Highways team and internal Conduent team on the Gen2 Dart Charge service. Elevated designs from Alpha to meet GDS/CDO standards and created a gap report used as the Beta phase baseline. Adopted an alternative approach for the Beta phase due to Alpha phase shortcomings. Worked closely with User Research and Content Design teams to meticulously craft a suite of alternative flows and designs tailored to specific user needs within the Dart Charge service. Challenged contractual requirements to better serve users and minimize penalty charges. Supported the Lead Service Designer in creating end-to-end offline/online process maps, identifying risks and opportunities to enhance experience for end-users and internal call centre staff. Effective stakeholder management was paramount given tight contract timelines, backing decisions with clear user findings and validated alternative designs to align user needs with contractual obligations.

Senior Interaction Designer at Department for Education - AND Digital (GOV.UK)

Contributed to the Info-Sharing project within the Growing Up Well portfolio, assuming dual role as Lead Interaction Designer and mentor. Collaborated closely with a Junior Designer and the User-Centred Design team starting from Alpha stage. Transformed Discovery phase findings into actionable designs focused on key emerging ideas. Spearheaded development of design flows, prototypes, and implementation of best practices aligned with Government Digital Service standards. Provided guidance and mentorship to the junior designer ensuring adherence to GDS best practices while constructing user flows.

Senior Interaction Designer at Cabinet Office - Xansium

Refined and coded designs created in Figma during the project Beta phase, aligning them with the GDS prototype kit for user research. Collaborated with key stakeholders, playing crucial role in design decision-making for service account creation flows, including challenges of multitasking account creation and information gathering at critical stages. Crafted numerous iterations to facilitate user research ensuring designs resembled production-ready services. Iterations were continuously refined based on feedback from user research sessions and co-design sessions enhancing service design usability and effectiveness.

Senior Interaction Designer at Department for Education - Apprenticeship Services

Collaborated with Continuous Improvement department of the Digital Apprenticeship Service enhancing 5 to 7 sections of service in response to support tickets and policy requests. Crafted UX flows and refined them into interactive prototypes for user research purposes. Iteratively refined prototypes based on User Research session feedback. Maintained close collaboration with Business Analysts, Product Owners, and other departments to ensure implemented changes aligned with organizational objectives and upheld a consistent service experience across all sections.

Lead UX / Interaction Designer at Department for Education - AND Digital (GOV.UK)

Served as a linchpin throughout the Beta phase of the Early Career Payments service, leading the User-Centred Design team. Oversaw all UX design decisions and conducted peer reviews of content design submissions. Played a crucial role in user research sessions by assisting script creation for each sprint and actively observing sessions. Facilitated co-design sessions with key stakeholders from agency and business sides. Documented outcomes on Miro boards and Confluence pages, informing prototype development using the Gov.uk prototype kit, which served as basis for user research sessions. Organized and delivered a suite of UX tutoring sessions for stakeholders promoting best practices in UX decision-making and reinforcing UCD importance in multidisciplinary teams, resulting in active stakeholder engagement and quicker decision-making processes.

Interaction Designer at Education Skills Funding Agency (GOV.UK)

Sole Interaction Designer for the ESFA - Data Capture team, responsible for designing user flows and creating prototypes of digital services in both low fidelity and government prototype kit formats. Focused on ensuring all designs adhered to GDS guidelines including creating flat files within Sketch and interactive prototypes using GOV HTML Prototype kit. Worked closely with development and information architecture teams to ensure design components were technically feasible and seamlessly integrated with third-party systems including Microsoft Dynamics CRM when necessary.

UX/UI Designer at Holland & Barrett

Redesigned crucial pages on the Holland & Barrett website including the Product Detail Page (PDP), Hero PDP, and Home pages. Played a pivotal role in shaping future online marketing strategies and helping visualize the company’s digital experience. Actively participated in research initiatives, usability test sessions, and evaluated results in collaboration with the User Research team to continuously improve UX/UI designs of key website pages. Provided support to fellow UX/UI designers by assisting with input into their design tickets.

Interaction Design Lead at HMRC - CGI

Within the Digital Modernisation Service, I provide leadership and mentorship to a team of designers across 8 teams within the project. I advise on strategy of features and roadmaps for current and future backlogs. I ensure suitable structure and facilitation of ceremonies like UCD ticket refinement, sprint planning, and retrospectives. I work with Pega delivery arm to ensure components adhere to GDS standards and connect with the wider HMRC community to maintain consistent design approaches. I introduced a culture of recording design histories and logs aligned with users, accessibility and business needs. I initiated UCD community sessions including Design Crits, Show and Tells, and Accessibility surgeries to raise awareness and promote best practices.

Senior Interaction Designer at HMRC - Mercator

As part of the Income Tax Transformation team, I led and drove design thinking across multiple projects in the National Insurance Contributions space. I employed methodologies like co-design sessions, ideation, process flow mapping, and blueprinting to facilitate design progression. I crafted low and high-fidelity prototypes within the GDS framework for research and stakeholder showcase. Collaboration was key, working with external UCD teams and adapting to diverse workflows to finalize design ideas tailored per project needs, enabling delivery of comprehensive solutions within challenging timeframes.

Senior Interaction Designer at Cabinet Office - Xansium

Played a key role in Alpha and Beta stages of the Cabinet Office intranet redesign within the UCD department. Collaborated closely with User Research and Content Design teams to spearhead design, testing, and iterative refinement of the entire service redesign. Created custom CSS styling enhancing user visual experience which served as the foundation for developing a bespoke Design System providing developers a standardized reference for implementation.

Senior Interaction Designer at Department for Education - TRANSFORM

Focused on advancing the internal admin system during the Public Beta stage of a client-facing API project. Conducted co-design sessions with key internal stakeholders resulting in enhancements to system functionality and operational processes. Empowered internal teams to streamline day-to-day practices through collaborative improvements.

Senior Interaction Designer at HM PPs - Farsight

Collaborated within the UCD squad during the Alpha stage of the 'Appointments' project to develop design patterns addressing assumptions around creation and management for individual, group, and recurring appointment types. Closely coordinated with sister teams and interaction designers to ensure pattern integration across online and offline service processes. Delivered outputs including user and process flows and interactive prototypes guiding project evolution to subsequent phases.

Lead Interaction Designer / Service Design at National Highways - Conduent

Collaborated with National Highways and Conduent teams on the Gen2 Dart Charge service, elevating designs from Alpha phase to meet GDS/CDO standards. Produced gap analysis reports informing Beta phase strategies. Developed tailored flows broken down by user needs ensuring precision aligned to GDS standards. Challenged contractual requirements to serve users better and minimize penalty charges. Supported lead service designer in mapping offline/online processes, identifying risks and opportunities to enhance experiences for end-users and call centre staff. Effective stakeholder management under tight timelines ensured decisions were backed by clear user findings and validated alternative designs.

Senior Interaction Designer at Department for Education - AND Digital (GOV.UK)

Contributed to the Info-Sharing project within the Growing Up Well portfolio acting as Lead Interaction Designer and mentor. Led the development of design flows and prototypes aligned with Government Digital Service standards. Provided guidance to a junior designer ensuring adherence to GDS best practices while constructing user flows. Collaborated closely within the UCD team throughout Alpha phase translating Discovery findings into actionable designs.

Senior Interaction Designer at Cabinet Office - Xansium

During Beta phase of project, refined and coded designs previously created in Figma aligning with the GDS prototype kit for user research. Played a crucial role in service account creation flow decisions especially for multitasking account creation and information gathering stages. Iterated designs continually based on user research sessions and co-design session feedback enhancing service design usability and effectiveness.

Senior Interaction Designer at Department for Education - Apprenticeship Services

Collaborated with the Continuous Improvement department of the Digital Apprenticeship Service to enhance 5-7 sections of the service responding to support tickets and policy requests. Crafted UX flows and interactive prototypes for user research purposes undergoing iterative refinements based on user feedback. Maintained close collaboration with Business Analysts, Product Owner, and other departments ensuring alignment with organisational objectives and consistent service experience.

Lead UX/Interaction Designer at Department for Education - AND Digital (GOV.UK)

Served as linchpin throughout BETA phase of Early Career Payments service leading the UCD team overseeing all UX design decisions. Conducted peer reviews for content design submissions and played a critical role in user research by assisting script creation and active observation. Facilitated co-design sessions with key agency and business stakeholders documenting outcomes in collaborative boards informing prototype development with gov.uk prototype kit. Delivered UX tutoring sessions promoting best practices and UCD importance enabling quicker efficient decision making.

Interaction Designer at Education Skills Funding Agency (GOV.UK)

Sole Interaction Designer for the ESFA Data Capture team responsible for designing user flows and creating prototypes aligned with GDS design standards using GOV HTML prototype kit. Worked closely with development and architecture teams to ensure technical feasibility and seamless integration with third-party systems including Microsoft Dynamics CRM platforms.

UX/UI Designer at Holland & Barrett

Redesigned key pages of the Holland & Barrett website including Product Detail Pages and Home pages, shaping the future of the company’s online marketing strategies and digital experience. Collaborated with User Research to participate in research initiatives, usability tests, and evaluated results to continuously improve UX/UI designs. Provided support to fellow UX/UI designers through design ticket input.

Interaction Design Lead at HMRC - CGI

Within the Digital Modernisation Service (previously called Single Customer Account), I provide leadership and mentorship to a team of designers (Service, Interaction and Content) across eight teams within the project. My key responsibilities include advising on strategy, features and roadmaps for current and future backlogs, facilitating ceremonies such as UCD ticket refinement, sprint planning, retrospectives, ensuring adherence to GDS standards with Pega delivery teams, and promoting a culture of recording design histories and logs at programme level to align designs with user, accessibility, and business needs. I introduced and led UCD community sessions such as Design Crits, Design Show and Tells, and Accessibility surgeries to raise awareness of design considerations and promote best practices.

Senior Interaction Designer at HMRC - Mercator

During my time with the Income Tax Transformation team, I played a pivotal role in leading and driving design thinking across multiple projects within the National Insurance Contributions space. Using methodologies such as co-design sessions with senior stakeholders, ideation sessions, process flow mapping, and blueprinting, I facilitated the progression of designs. Additionally, I crafted both low and high-fidelity prototypes using the GDS framework, leveraging them effectively in research sessions and showcasing to accountable leads and broader team stakeholders. Collaboration with external User-Centered Design teams was core to adapting swiftly to diverse ways of working and delivering comprehensive solutions within challenging timeframes.

Senior Interaction Designer at Cabinet Office - Xansium

I played a key role in the Alpha and Beta stages of the Cabinet Office Intranet redesign, collaborating closely with User Research and Content Design team members. I spearheaded the design, testing, and iterative refinement of the entire service redesign. An aspect of this project involved crafting custom CSS styling to enhance the visual experience for users, which later served as the foundation for developing a bespoke Design System, providing developers with a standardised reference for implementation.

Senior Interaction Designer at Department for Education - TRANSFORM

During the Public Beta stage of a client-facing API project, my primary focus was on advancing the existing internal admin system that enabled DfE teams to efficiently manage client data. A significant part of my role was conducting co-design sessions with key internal stakeholders, resulting in several enhancements to both the system's functionality and operational processes, empowering internal teams to streamline their day-to-day practices.

Senior Interaction Designer at HMPPS - Farsight

During the Alpha stage of the 'Appointments' project, I collaborated within the User-Centred Design squad to develop a series of design patterns addressing key assumptions surrounding the creation and management of individual, group, and recurring appointment types. Working closely with sister teams, including Interaction Designers (IXDs), I ensured the sharing of patterns while carefully considering the integration of online and offline processes across services. Outcomes included user and process flows alongside interactive prototypes used in research sessions, serving as foundational elements guiding the project's evolution to subsequent phases.

Lead Interaction Designer / Service Designer at National Highways - Conduent

Collaborating with the National Highways team and internal Conduent team on the Gen2 Dart Charge service, I played a key role in elevating the designs from Alpha to meet GDS/CDO standards, creating a gap report that shaped the Beta phase. We adopted an alternative approach for Beta given Alpha's shortcomings. Working closely with User Research and Content Design teams, we crafted a suite of alternative flows tailored to specific user needs within the Dart Charge service. I actively challenged contractual requirements to better serve users and minimise penalty charges. I also supported the Lead Service Designer in creating an end-to-end offline/online process map, identifying potential risks and opportunities to enhance experiences for end-users and internal call centre staff.

Senior Interaction Designer at Department for Education - AND Digital (GOV.UK)

Within the Growing Up Well portfolio, I contributed to the Info-Sharing project assuming a dual role as Lead Interaction Designer and mentor. Collaborating closely with a Junior Designer and the entire User-Centred Design team, our involvement began during the Alpha stage of the project. I transformed findings from Discovery phase into actionable designs, focusing on one of two key ideas emerging as potential solutions. As Lead Designer, I spearheaded design flows, prototypes, and implementation of best practices aligned with GDS standards, while mentoring a junior designer to ensure adherence to GDS best practices and constructing user flows.

Senior Interaction Designer at Cabinet Office - Xansium

Joining the project during its Beta phase, I refined and coded designs created in Figma several months prior, aligning them with the GDS prototype kit for user research. Working closely with key stakeholders, I played a crucial part in making design decisions regarding the service account creation flow, especially tackling challenges of multitasking account creation and information gathering at critical stages. Numerous iterations were crafted to facilitate user research, ensuring that user research sessions could be conducted using designs closely resembling production-ready service. These iterations were continuously refined based on feedback from both user research and co-design sessions with stakeholders, enhancing usability and effectiveness of the service design.

Senior Interaction Designer at Department for Education - Apprenticeship Services

Collaborating with the Continuous Improvement department of the Digital Apprenticeship Service, key tasks centred around enhancing between 5 and 7 sections of the service in response to support tickets and policy requests. The process involved crafting UX flows and refining them into interactive prototypes for user research purposes. These prototypes underwent iterative refinement based on feedback from User Research sessions. The User-Centred Design team maintained close collaboration with Business Analysts, the Product Owner, and other departments within the Digital Apprenticeship Service to ensure implemented changes aligned with organisational objectives and upheld consistent service experience across all sections.

Lead UX / Interaction Designer at Department for Education - AND Digital (GOV.UK)

This role served as a linchpin throughout the Beta phase of the Early Career Payments service, leading the User-Centred Design team. I oversaw all UX design decisions and conducted peer reviews of all content design submissions. I played a crucial role in user research sessions by assisting in script creation for each sprint and actively observing all sessions. A series of co-design sessions were facilitated with key stakeholders from both agency and business sides. The outcomes were documented on Miro boards and Confluence pages, ultimately informing prototypes developed using the Gov.uk prototype kit that later served as the basis for user research sessions. I also organised and delivered UX tutoring sessions for key stakeholders focused on best practices in UX decision-making, reinforcing the importance of UCD within a multidisciplinary team. This increased stakeholder engagement, facilitating quicker and more efficient decision-making processes.

Interaction Designer at Education Skills Funding Agency (GOV.UK)

As sole Interaction Designer for the ESFA - Data Capture team, I designed user flows and created prototypes of digital services in both low fidelity and using government prototype kits aligning designs with design standards. My focus was on ensuring all designs adhered to GDS guidelines, which involved creating flat files within Sketch and interactive prototypes using the GOV HTML Prototype kit. I also worked closely with development and information architecture teams to ensure design components were technically feasible and seamlessly integrated into third-party systems, including Microsoft Dynamics CRM platforms when necessary.

UX/UI Designer at Holland & Barrett

Tasked with the redesign of crucial pages on the Holland & Barrett website, including the Product Detail Page (PDP), Hero PDP, and Home pages, I played a pivotal role in shaping the future of the company's online marketing strategies and helped visualise what Holland & Barrett could be in terms of a digital experience. In collaboration with the User Research team, I actively participated in research initiatives, usability test sessions, and evaluated results to continuously improve the UX/UI designs of these key web pages. Additionally, I provided support to fellow UX/UI Designers by assisting with input into their design tickets.

Interaction Design Lead at HMRC - CGI

Leading and mentoring a team of designers across 8 teams within the Digital Modernisation Service project. Responsible for advising on feature strategy and roadmaps, facilitating ceremonies like UCD ticket refinement and sprint planning. Working closely with Pega delivery and wider HMRC community to ensure design consistency and adherence to GDS standards. Introducing practices such as recording design histories, running UCD community sessions, including design crits, show and tells, and accessibility surgeries, to promote best practices and accessibility awareness.

Senior Interaction Designer at HMRC - Mercator

Played a pivotal role leading and driving design thinking across multiple projects in the National Insurance Contributions space. Employed co-design sessions, ideation, process flow mapping, and blueprinting to facilitate progression of designs. Crafted low and high-fidelity prototypes within the GDS framework, leveraging them in user research and stakeholder showcases. Seamlessly integrated with external User-Centred Design teams, adapting to diverse working styles to ensure timely design discussions and finalisation. Tailored design approach to project requirements to deliver comprehensive solutions within challenging timelines.

Senior Interaction Designer at Cabinet Office - Xansium

Key role in alpha and beta stages of the Cabinet Office intranet redesign within the UCD department. Collaborated closely with User Research and Content Design teams to spearhead design, testing, and iterative refinement of the service redesign. Created custom CSS styling to enhance the visual experience, laying the foundation for a bespoke Design System providing developers with a standardised reference for implementation.

Senior Interaction Designer at Department for Education - TRANSFORM

Focused on advancing the internal admin system of a client-facing API project during the Public Beta stage. Conducted co-design sessions with key internal stakeholders which resulted in enhancements to system functionality and operational processes, empowering internal teams to streamline day-to-day practices.

Senior Interaction Designer at HM PPS - Farsight

Collaborated within the User-Centred Design squad on the alpha stage of the "Appointments" project. Developed a series of design patterns addressing the creation and management of individual, group, and recurring appointment types. Shared patterns with sister teams ensuring integration of online and offline processes across services. Outcomes included user and process flows and interactive prototypes used in research sessions guiding project evolution.

Lead Interaction Designer/Service Designer at National Highways - Conduent

Collaborated on the Gen2 Dart Charge service, playing a key role in elevating designs from alpha to meet GDS/CDO standards, creating a gap report for the Beta phase. Adopted an alternative approach for Beta working closely with User Research and Content teams to craft alternative flows tailored to user needs. Challenged contractual requirements with user findings to better serve users and minimize penalty charges. Supported Lead Service Designer mapping end-to-end offline/online processes identifying risks and opportunities enhancing user and call centre staff experience.

Senior Interaction Designer at Department for Education - AND Digital (GOV.UK)

Contributed to the Growing Up Well portfolio, leading the Info-Sharing project as Lead Interaction Designer and mentor. Transformed discovery findings into actionable designs focusing on early ideas emerging from discovery phase. Developed design flows, prototypes, and implemented best practices aligned with Government Digital Service standards. Provided guidance and mentorship ensuring adherence to best practices in user flow construction.

Senior Interaction Designer at Cabinet Office - Xansium

Joined during Beta phase refining and coding designs in Figma aligning them with GDS prototype kit. Worked closely with stakeholders making design decisions related to service account creation, focusing on challenges of multitasking account creation and information gathering. Iterated designs to enable user research sessions ensuring designs were production-ready. Refined designs continuously based on user research and co-design session feedback enhancing usability and effectiveness.

Senior Interaction Designer at Department for Education - Apprenticeship Services

Collaborated with the Continuous Improvement department on enhancing between 5 and 7 sections of the Digital Apprenticeship Service responding to support tickets and policy requests. Crafted UX flows and interactive prototypes refined iteratively based on User Research feedback. Maintained close collaboration with Business Analysts, Product Owner, and other departments ensuring changes aligned with organisational objectives and consistent service experience across all service sections.

Lead UX/Interaction Designer at Department for Education - AND Digital (GOV.UK)

Served as linchpin throughout Beta phase of the Early Career Payments service, leading the UCD team. Oversaw all UX design decisions and conducted peer reviews of content design submissions. Played a crucial role in user research sessions scripting and observing. Facilitated co-design sessions with agency and business stakeholders, documenting outcomes to inform prototypes developed with GOV.UK prototype kit. Organised and delivered UX tutoring sessions promoting best practice and reinforcing UCD importance, engaging stakeholders actively in the UX process for quicker decision making.

Interaction Designer at Education Skills Funding Agency (GOV.UK)

Sole Interaction Designer for ESFA Data Capture team. Designed user flows and created low-fi and GOV prototype kit prototypes ensuring alignment with Design standards. Ensured designs met GDS guidelines and collaborated with development and information architecture teams to integrate design components seamlessly including third-party systems like Microsoft Dynamics CRM.