I am a senior cinematographer and visual storyteller with 25+ years creating cinematic, documentary-style content across adventure travel, tourism, television, and higher education. I focus on immersive, ethical storytelling that captures authentic human experiences while honoring culture, place, and community. I enjoy leading remote teams and collaborating with partners to deliver visuals that align with brand values and strategic goals. As the founder of Embedded Media Group LLC since 2004, I embed with travelers and on-location teams to capture genuine moments, guide concept development, and manage end-to-end production from story framing to final delivery. I also collaborate with the University of Kentucky and other clients to translate complex topics into accessible stories, uphold high production standards, and ensure content is culturally sensitive and responsible.

Brian Volland

I am a senior cinematographer and visual storyteller with 25+ years creating cinematic, documentary-style content across adventure travel, tourism, television, and higher education. I focus on immersive, ethical storytelling that captures authentic human experiences while honoring culture, place, and community. I enjoy leading remote teams and collaborating with partners to deliver visuals that align with brand values and strategic goals. As the founder of Embedded Media Group LLC since 2004, I embed with travelers and on-location teams to capture genuine moments, guide concept development, and manage end-to-end production from story framing to final delivery. I also collaborate with the University of Kentucky and other clients to translate complex topics into accessible stories, uphold high production standards, and ensure content is culturally sensitive and responsible.

Available to hire

I am a senior cinematographer and visual storyteller with 25+ years creating cinematic, documentary-style content across adventure travel, tourism, television, and higher education. I focus on immersive, ethical storytelling that captures authentic human experiences while honoring culture, place, and community. I enjoy leading remote teams and collaborating with partners to deliver visuals that align with brand values and strategic goals.

As the founder of Embedded Media Group LLC since 2004, I embed with travelers and on-location teams to capture genuine moments, guide concept development, and manage end-to-end production from story framing to final delivery. I also collaborate with the University of Kentucky and other clients to translate complex topics into accessible stories, uphold high production standards, and ensure content is culturally sensitive and responsible.

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Language

English
Fluent

Work Experience

Owner / Lead Cinematographer at Embedded Media Group LLC
June 1, 2004 - Present
Lead the creative development and execution of cinematic visual storytelling projects for travel, tourism, and educational partners. Embed with travelers and on-location teams to capture authentic, immersive moments that emphasize personal growth, curiosity, and cultural connection. Oversee end-to-end production workflows from concept development and story framing through filming, editing, and final delivery. Shape and maintain a consistent visual language across projects to align with brand identity, mission, and audience expectations. Collaborate with international clients and contributors, providing clear creative direction, feedback, and quality control in remote production environments. Ensure ethically produced content that respects community-focused values.
Associate Director of Media Production (Photo & Video) at University of Kentucky – Martin-Gatton College of Agriculture, Food & Environment
October 1, 2013 - Present
Direct and produce cinematic video content supporting student recruitment, research communication, and Extension outreach across Kentucky. Translate complex scientific and technical topics into accessible, human-centered visual stories for broad public audiences. Lead creative strategy, visual standards, and narrative approach across multiple platforms including web, social media, and promotional campaigns. Coordinate faculty, researchers, and production collaborators to ensure accuracy, clarity, and alignment with institutional goals. Manage long-term projects from concept through delivery while maintaining high production standards and meeting deadlines.
Executive Producer at Tim Farmer’s Homemade Jam
September 1, 2013 - June 1, 2017
Produced long-form outdoor and cultural storytelling content emphasizing place, tradition, and human connection. Oversaw visual narrative development, filming, and editorial direction for broadcast programming.
Producer / Cinematographer at Kentucky Department of Fish & Wildlife Resources
April 1, 2006 - October 1, 2013
Produced and filmed documentary-style television content highlighting conservation, outdoor recreation, and ethical stewardship. Balanced storytelling with public education and cultural sensitivity.
Chief Editor at WTVQ
May 1, 2003 - April 1, 2006
Edited and shaped broadcast narratives under tight deadlines while maintaining high production quality.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services