Hi, I’m Bridgette, a senior digital paid media consultant with over a decade of experience in strategy development, media buying, and performance optimization. I’ve helped brands of varying sizes scale their paid media programs by blending data-driven insights with a human-centric leadership approach, mentoring teams and collaborating across creative, strategy, and account teams to deliver measurable results. I’ve led digital strategy for renowned brands such as Virgin Active, Vega School, Sipsmith Gin, Dimension Data, and more, driving ROI through end-to-end media planning, optimization, and innovative use of AI tools. I’m committed to ongoing learning—pursuing further business administration and leadership studies to keep advancing the frontiers of paid media and brand growth.

Bridgette Pam Dos Ramos

Hi, I’m Bridgette, a senior digital paid media consultant with over a decade of experience in strategy development, media buying, and performance optimization. I’ve helped brands of varying sizes scale their paid media programs by blending data-driven insights with a human-centric leadership approach, mentoring teams and collaborating across creative, strategy, and account teams to deliver measurable results. I’ve led digital strategy for renowned brands such as Virgin Active, Vega School, Sipsmith Gin, Dimension Data, and more, driving ROI through end-to-end media planning, optimization, and innovative use of AI tools. I’m committed to ongoing learning—pursuing further business administration and leadership studies to keep advancing the frontiers of paid media and brand growth.

Available to hire

Hi, I’m Bridgette, a senior digital paid media consultant with over a decade of experience in strategy development, media buying, and performance optimization. I’ve helped brands of varying sizes scale their paid media programs by blending data-driven insights with a human-centric leadership approach, mentoring teams and collaborating across creative, strategy, and account teams to deliver measurable results.

I’ve led digital strategy for renowned brands such as Virgin Active, Vega School, Sipsmith Gin, Dimension Data, and more, driving ROI through end-to-end media planning, optimization, and innovative use of AI tools. I’m committed to ongoing learning—pursuing further business administration and leadership studies to keep advancing the frontiers of paid media and brand growth.

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Language

English
Fluent

Work Experience

Senior Digital Paid Media & Performance Consultant at Social Bridge
January 1, 2025 - Present
Provide senior-level paid media consulting, developing scalable digital strategies and optimization for client campaigns across multiple platforms.
Head of Media, Global Partner at Ogilvy South Africa
January 1, 2024 - Present
Led a 22-member media team, managed in-market partner relationships across North America, Europe, South Africa and the UK, and oversaw end-to-end media operations, planning, performance and capacity across client accounts.
Director, Performance Marketing at Digital Optimization
December 31, 2022 - October 12, 2025
Led strategic planning, execution and optimization of paid media campaigns, built SOPs, mentored a media team, and drove client ROI and growth.
Paid Social Specialist at Digital Optimization
December 31, 2020 - October 12, 2025
Managed paid social campaigns, setup, optimization, A/B testing, and client reporting; mentored peers.
Digital Marketing Specialist at Melissa’s The Food Shop
December 31, 2018 - October 12, 2025
Built digital strategies, oversaw digital channels and e-commerce; managed social media and influencer relationships.
Content Manager at World Luxury Hotel Awards
December 31, 2016 - October 12, 2025
Managed content distribution across online channels, created engaging content, and coordinated digital assets to boost web traffic.
Social Media Assistant at Pajackal & Hyde / Coco Club
December 31, 2015 - October 12, 2025
Wrote copy for social channels, planned content calendars, scheduled posts, and supported community management.
Senior Digital Paid Media Consultant at Social Bridge
January 1, 2024 - Present
Senior digital paid media and performance consultant delivering strategic media solutions for clients; leads paid media initiatives and collaborates with teams to optimise campaigns.
Head of Media, Global Partner at Ogilvy South Africa
December 31, 2025 - October 12, 2025
Led the development, training and management of 22 media team members; managed in-market partner relationships across North America, Europe, South Africa and UK; provided strategic media support; oversaw operations; drove innovation and AI adoption within the media discipline.
Director, Performance Marketing at Digital Optimization
December 31, 2024 - October 12, 2025
Led strategic planning, execution and optimization of paid media campaigns; built media plans; oversaw campaign setup, trafficking, optimization and A/B testing; conducted detailed analytics and reporting; mentored a high-performing team; developed SOPs; negotiated with publishers; supported client growth.
Senior Paid Social & E‑Commerce Specialist at Digital Optimization
December 31, 2022 - October 12, 2025
Led paid social and e-commerce strategies; optimized campaigns; collaborated with cross-functional teams; focused on ROI and growth.
Digital Marketing Specialist at Digital Optimization
December 31, 2018 - October 12, 2025
Implemented digital marketing strategies; managed multi-channel campaigns; led channel-specific optimizations and reporting.
Content Manager at World Luxury Hotel Awards
December 31, 2016 - October 12, 2025
Managed content distribution across online channels; created engaging copy; oversaw website updates and social media content.
Digital Marketing Specialist at Melissa’s The Food Shop
December 31, 2016 - October 12, 2025
Developed, launched and managed digital strategies; oversaw social media accounts; influencer relations; e-commerce content; campaigns and competitions.
Social Media Assistant at Pajackal & Hyde / Coco Club
December 31, 2015 - October 12, 2025
Created social content; planned content calendars; scheduled posts; community management; administrative support.
Senior Digital Paid Media Consultant at Social Bridge
January 1, 2025 - Present
Lead the design and execution of digital paid media strategies, collaborating with clients and internal teams to optimise performance and drive ROI.
Head of Media, Global Partner at Ogilvy South Africa
January 1, 2025 - October 12, 2025
Led a 22-person media team, managed in-market partner relationships across North America, Europe, South Africa and UK, provided strategic media support, oversaw operations, recruitment and upskilling, and drove new business growth.
Director, Performance Marketing at Digital Optimization
January 1, 2022 - October 12, 2025
Led strategic planning, execution and optimisation of paid media campaigns across platforms; built media plans, oversaw set-up, trafficking, A/B testing, analytics and client ROI; mentored a team and established SOPs.
Senior Paid Social & E-Commerce Specialist at Digital Optimization
January 1, 2020 - October 12, 2025
Managed paid social and ecommerce campaigns; scaled performance, produced insights and ROI, and led training.
Paid Social Specialist at Digital Optimization
January 1, 2018 - October 12, 2025
Implemented paid social strategies, managed campaigns, and supported analytics.
Digital Marketing Specialist at Melissa’s The Food Shop
January 1, 2016 - October 12, 2025
Built and managed digital marketing strategies; oversaw social media; managed ecommerce site; content creation and influencer relationships.
Content Manager at World Luxury Hotel Awards
January 1, 2016 - October 12, 2025
Managed online content and social media distribution; graphic design; content creation; website updates and newsletters.
Social Media Assistant at Pajackal & Hyde / Coco Club
January 1, 2015 - October 12, 2025
Wrote copy, developed social strategies, scheduled content, managed inquiries and travel arrangements.
Senior Digital Paid Media Consultant at Social Bridge
January 1, 2025 - Present
Senior digital paid media and performance consultant; leads media strategy, planning, execution, training, and performance optimization across client accounts; fosters cross-functional collaboration and in-market partner relationships.
Head of Media, Global Partner at Ogilvy South Africa
December 31, 2025 - October 12, 2025
Led the media function for a global partner, overseeing in-market relationships, campaign delivery, budgeting, recruitment and upskilling of talent, and cross‑functional collaboration with creative and strategy teams.
Director, Performance Marketing at Digital Optimization
January 1, 2024 - October 12, 2025
Led strategic planning, execution and optimisation of paid media campaigns across multiple platforms; built internal standards, roadmaps and SOPs; mentored a high-performing team and negotiated with publishers.
Senior Paid Social & E-Commerce Specialist at Ogilvy South Africa / Digital Optimization
January 1, 2022 - October 12, 2025
Managed paid social and e‑commerce campaigns; implemented data-driven optimization, analytics and reporting; scaled campaigns for ROI.
Paid Social Specialist at Digital Optimization
January 1, 2020 - October 12, 2025
Specialist focused on paid social strategy, campaign management, testing and optimization; cross-functional collaboration with creative and strategy teams.
Digital Marketing Specialist at Melissa’s The Food Shop
January 1, 2018 - October 12, 2025
Built and executed digital marketing strategies; managed social channels, content creation, influencer relationships, and e‑commerce site content.
Content Manager at World Luxury Hotel Awards
January 1, 2016 - October 12, 2025
Managed online content distribution, created engaging content, and coordinated web and social assets.
Social Media Assistant at Coco Club / Pajackal & Hyde
January 1, 2015 - October 12, 2025
Assisted with social strategy, content calendar, scheduling, and community management.

Education

Bachelor of Arts in Creative Brand Communications at Vega School
January 1, 2010 - December 31, 2013
BA Sociology at University of Cape Town
January 1, 2008 - October 12, 2025
Strategic Brand Building Short Course at Vega School
January 1, 2022 - December 31, 2022
PGDip in Business Administration & Management at Stellenbosch University
January 1, 2022 - October 12, 2025
BA in Creative Brand Communications at Vega School
January 1, 2010 - January 1, 2013
BA Sociology at University of Cape Town
January 1, 2008 - January 1, 2008
Strategic Brand Building Short Course at Vega School
January 1, 2010 - January 1, 2013
PGDIP in Business Administration & Management at Stellenbosch University
January 1, 2022 - October 12, 2025
High School Diploma at Rhenish Girls’ High School
January 1, 2008 - January 1, 2008
Bachelor of Arts in Creative Brand Communications at Vega School
January 1, 2009 - January 1, 2010
Bachelor of Arts in Sociology at University of Cape Town
January 1, 2008 - January 1, 2008
Strategic Brand Building Short Course at Vega School
January 1, 2010 - January 1, 2013
Postgraduate Diploma in Business Administration and Management at Stellenbosch University
January 1, 2022 - October 12, 2025
BA in Creative Brand Communications at Vega School
January 1, 2009 - January 1, 2010
Strategic Brand Building Short Course at Vega School
January 1, 2010 - January 1, 2013
BA Sociology at University of Cape Town
January 1, 2008 - January 1, 2008
PGDIP Business Administration & Management at Stellenbosch University
January 1, 2022 - January 1, 2022
Rhenish Girls’ High School at Rhenish Girls’ High School
January 1, 2022 - January 1, 2024

Qualifications

Google Ads Certification
January 11, 2030 - October 12, 2025
Facebook Blueprint Certification
January 11, 2030 - October 12, 2025
LinkedIn Marketing Certification
January 11, 2030 - October 12, 2025
Pinterest - Media Buyer Certification
January 11, 2030 - October 12, 2025
Amazon Sponsored Ads Certification
January 11, 2030 - October 12, 2025
Walmart - Connect Retail Media Certification
January 11, 2030 - October 12, 2025
Google Ads Certification
January 11, 2030 - October 12, 2025
Facebook Ads Certification
January 11, 2030 - October 12, 2025
Google Analytics Certification
January 11, 2030 - October 12, 2025
SEO Certification (Advanced)
January 11, 2030 - October 12, 2025
Shopify Business Fundamentals
January 11, 2030 - October 12, 2025
Google Ads Certification
January 11, 2030 - October 12, 2025
Google Analytics Certification
January 11, 2030 - October 12, 2025
Facebook Blueprint Certification
January 11, 2030 - October 12, 2025
Pinterest - Media Buyer Certification
January 11, 2030 - October 12, 2025
Shopify - Business Fundamentals
January 11, 2030 - October 12, 2025
Conversion Rate Optimization Certification
January 11, 2030 - October 12, 2025
Walmart - Connect Retail Media Certification
January 11, 2030 - October 12, 2025
Google Shopping Ads Certification
January 11, 2030 - October 12, 2025
LinkedIn Marketing Certification
January 11, 2030 - October 12, 2025
Google Ads Certification
January 11, 2030 - October 12, 2025
Facebook Blueprint Certification
January 11, 2030 - October 12, 2025
Google Analytics Certification
January 11, 2030 - October 12, 2025
Conversion Optimization Certification
January 11, 2030 - October 12, 2025
Amazon Sponsored Ads Certification
January 11, 2030 - October 12, 2025

Industry Experience

Financial Services, Telecommunications, Education, Retail, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality