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Hi, I’m Brodie J. Milne, a global marketing executive with over 16 years of experience driving revenue growth, market disruption, and brand loyalty across multiple countries. I’ve scaled businesses from $5M to $130M and built data-driven, omnichannel marketing strategies that make marketing the backbone of growth. I’m a hands-on leader who thrives in dynamic environments, guiding high-performing teams, leading digital transformations, and expanding brands internationally. In my career, I’ve led marketing for Arrowquip and Yakta, driven enterprise CRM/ERP transformations on Salesforce and HubSpot, and crafted campaigns for Nike, General Motors, Safeway, and Jeld-Wen. I’m passionate about global expansion, strategic partnerships, and creating integrated customer experiences that fuel dealer growth, direct-to-consumer demand, and sustainable revenue growth.…Hi, I’m Brodie J. Milne, a global marketing executive with over 16 years of experience driving revenue growth, market disruption, and brand loyalty across multiple countries. I’ve scaled businesses from $5M to $130M and built data-driven, omnichannel marketing strategies that make marketing the backbone of growth. I’m a hands-on leader who thrives in dynamic environments, guiding high-performing teams, leading digital transformations, and expanding brands internationally. In my career, I’ve led marketing for Arrowquip and Yakta, driven enterprise CRM/ERP transformations on Salesforce and HubSpot, and crafted campaigns for Nike, General Motors, Safeway, and Jeld-Wen. I’m passionate about global expansion, strategic partnerships, and creating integrated customer experiences that fuel dealer growth, direct-to-consumer demand, and sustainable revenue growth.

Brodie J. Milne

Fractional CMO, Brand Strategist, Marketing Strategist, +5

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Hi, I’m Brodie J. Milne, a global marketing executive with over 16 years of experience driving revenue growth, market disruption, and brand loyalty across multiple countries. I’ve scaled businesses from $5M to $130M and built data-driven, omnichannel marketing strategies that make marketing the backbone of growth. I’m a hands-on leader who thrives in dynamic environments, guiding high-performing teams, leading digital transformations, and expanding brands internationally. In my career, I’ve led marketing for Arrowquip and Yakta, driven enterprise CRM/ERP transformations on Salesforce and HubSpot, and crafted campaigns for Nike, General Motors, Safeway, and Jeld-Wen. I’m passionate about global expansion, strategic partnerships, and creating integrated customer experiences that fuel dealer growth, direct-to-consumer demand, and sustainable revenue growth.…Hi, I’m Brodie J. Milne, a global marketing executive with over 16 years of experience driving revenue growth, market disruption, and brand loyalty across multiple countries. I’ve scaled businesses from $5M to $130M and built data-driven, omnichannel marketing strategies that make marketing the backbone of growth. I’m a hands-on leader who thrives in dynamic environments, guiding high-performing teams, leading digital transformations, and expanding brands internationally. In my career, I’ve led marketing for Arrowquip and Yakta, driven enterprise CRM/ERP transformations on Salesforce and HubSpot, and crafted campaigns for Nike, General Motors, Safeway, and Jeld-Wen. I’m passionate about global expansion, strategic partnerships, and creating integrated customer experiences that fuel dealer growth, direct-to-consumer demand, and sustainable revenue growth.

Available to hire

Hi, I’m Brodie J. Milne, a global marketing executive with over 16 years of experience driving revenue growth, market disruption, and brand loyalty across multiple countries. I’ve scaled businesses from $5M to $130M and built data-driven, omnichannel marketing strategies that make marketing the backbone of growth. I’m a hands-on leader who thrives in dynamic environments, guiding high-performing teams, leading digital transformations, and expanding brands internationally.

In my career, I’ve led marketing for Arrowquip and Yakta, driven enterprise CRM/ERP transformations on Salesforce and HubSpot, and crafted campaigns for Nike, General Motors, Safeway, and Jeld-Wen. I’m passionate about global expansion, strategic partnerships, and creating integrated customer experiences that fuel dealer growth, direct-to-consumer demand, and sustainable revenue growth.

Language

English

Fluent

Work Experience

Global Chief Marketing Officer at Arrowquip

September 1, 2015 - Present

Led global marketing operations across multiple countries, overseeing teams and a $3-6M annual budget, delivering 350-400% ROI. Directed go-to-market strategies for B2B and B2C segments, built in-house digital tools and apps to enhance customer engagement, and managed strategic partnerships with top-tier media outlets, influencers, and celebrity spokespeople. Coordinated cross-functional efforts with Sales, Product, and Client Care to deliver an integrated marketing and customer experience ecosystem; served as corporate spokesperson engaging with government agencies, media, and industry stakeholders.

Global Chief Marketing Officer at Yakta

September 1, 2015 - Present

Developed and launched Yakta, a commercial mower brand, securing 75 U.S. dealers within the first 90 days. Created seed marketing programs at enterprise scale to break into a hyper-competitive market against Toro and Black & Decker. Implemented CRM and ERP workflows using Salesforce to streamline lead qualification, financing, and dealer coordination. Implemented B2B and B2C engagement models and crafted omnichannel marketing campaigns—paid media, influencer partnerships, and automated tools—to accelerate growth.

Director, Marketing & Business Development at General Motors

September 1, 2014 - September 1, 2015

Developed and executed high-impact digital and omnichannel marketing strategies to strengthen GMC, Cadillac, and Buick as premium brands, increasing market share and customer loyalty. Led corporate training initiatives on customer experience and digital transformation; built and maintained stakeholder relationships securing high-value brand partnerships.

Marketing Manager / Media Director at Direct Focus

January 1, 2012 - December 31, 2014

Led marketing and media strategies for Nike, Safeway, Jeld-Wen, Loewen Windows, and Scotiabank; developed multinational digital campaigns and managed high-value media buys across digital, print, and broadcast. Negotiated prime advertising placements and leveraged data-driven insights to optimize performance.