I am a professional copywriter and marketing professional with a track record of creating compelling B2B and B2C communications that build strong stakeholder and customer relationships. I translate market insights into tailored content that strengthens brand tone, drives engagement, and grows revenues across legal, insurance, healthcare, financial, industrial, travel, manufacturing, property and construction sectors. I conduct in-depth stakeholder interviews to harvest critical insights for high-impact thought leadership pieces and case studies, and I enjoy helping clients articulate their value through content programmes that boost brand equity and professional visibility. Additionally, I am skilled at personal branding, supporting clients with CV, LinkedIn and other materials that help position them for future career aspirations.…

Steven Brownlee

I am a professional copywriter and marketing professional with a track record of creating compelling B2B and B2C communications that build strong stakeholder and customer relationships. I translate market insights into tailored content that strengthens brand tone, drives engagement, and grows revenues across legal, insurance, healthcare, financial, industrial, travel, manufacturing, property and construction sectors. I conduct in-depth stakeholder interviews to harvest critical insights for high-impact thought leadership pieces and case studies, and I enjoy helping clients articulate their value through content programmes that boost brand equity and professional visibility. Additionally, I am skilled at personal branding, supporting clients with CV, LinkedIn and other materials that help position them for future career aspirations.…

Available to hire

I am a professional copywriter and marketing professional with a track record of creating compelling B2B and B2C communications that build strong stakeholder and customer relationships. I translate market insights into tailored content that strengthens brand tone, drives engagement, and grows revenues across legal, insurance, healthcare, financial, industrial, travel, manufacturing, property and construction sectors.

I conduct in-depth stakeholder interviews to harvest critical insights for high-impact thought leadership pieces and case studies, and I enjoy helping clients articulate their value through content programmes that boost brand equity and professional visibility.

Additionally, I am skilled at personal branding, supporting clients with CV, LinkedIn and other materials that help position them for future career aspirations.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Owner, Copywriter at Saffron Scribe
October 1, 2020 - November 27, 2025
Professional copywriter delivering imaginative and effective marketing copy to help businesses connect with customers and grow revenues. Supports a portfolio including agency, SME, and corporate clients across sectors including legal, insurance, healthcare, financial, industrial, travel, manufacturing, property, and construction. Specialises in online and offline communications (articles, websites, newsletters, literature). Builds rapid rapport with clients and opinion-leaders to harvest input for case studies and thought leadership articles. Technical Author for the Forum of Insurance Lawyers (FOIL), drafting technical articles, updates and editorial content for UK lawyers and insurers. Proofreads sustainability reports for ERM and develops personal branding collateral through in-depth client interviews.
Senior Marketing Lead - North at Tungsram
March 1, 2020 - March 1, 2020
Designed, developed and introduced strategies to drive revenue growth with process controls to ensure upstream compliance, managing P&L to optimise costs and developing effective cross-functional relationships. Led UK brand launch, delivering corporate identity and brand DNA across internal and external marketing collateral. Appointed and managed external agencies; created communications to maximise programme effectiveness and ROI. Supported sales with a customer promotion calendar and in-store delivery mechanisms to strengthen relationships and profitability. Formulated digital strategy to drive brand penetration, defined customer profiles, and created tools to track deliverables; managed CRM and achieved >220% lead generation growth. Improved profitability by 11% through optimized marketing investment and vendor rationalisation.
Strategic Account Manager at GE
November 1, 2017 - November 1, 2017
Managed a European group operating >450 locations; executed relationship management to escalate brand awareness and market influence. Negotiated and implemented National, Regional and Local commercial agreements; developed a sales strategy to ensure brand representation across customer locations. Key achievements include surpassing 2016 operating plan by 8% with £6M annual sales and a 6% margin increase to 48%, plus category management improvements and a 20% boost in customer rating leading to Preferred Supplier Status.
Senior National Account Manager at GE
September 1, 2015 - September 1, 2015
Led national account management across UK & Ireland operations; built and sustained relationships with key opinion leaders; delivery of branded promotions and commercial initiatives; contributed to improved sales performance and customer satisfaction.
Category Marketing Manager at Philips
June 1, 2009 - June 1, 2009
Managed category marketing activities, driving market insights, product positioning and promotional initiatives to support growth and brand visibility.
Consumer Marketing Manager at GE
May 1, 2008 - May 1, 2008
Led consumer marketing initiatives, coordinating cross-functional activities to strengthen brand presence and market impact.
Marketing Manager at Master Lock
September 1, 2005 - September 1, 2005
Directed marketing strategies and campaigns to support product launches and brand growth.
Marketing Consultant (Contract) at Shark AG
June 1, 2004 - June 1, 2004
Provided marketing consultancy services to support client campaigns and brand initiatives.
European Marketing Manager at Valspar Corp
December 1, 2003 - December 1, 2003
Led European marketing activities, coordinating multi-country campaigns and regional strategies.
Product Manager at Valspar Corp
October 1, 2002 - October 1, 2002
Managed product lifecycle and go-to-market strategies across Europe.
European Product Manager at Goldring Products
May 1, 1998 - May 1, 1998
Oversaw European product management, driving brand and product development across markets.
Senior Marketing Lead - North at Tungsram
December 1, 2017 - March 1, 2020
Designed, developed and introduced strategies to drive revenue growth with process controls to ensure upstream compliance, managed P&L, and built cross-functional relationships. Led UK brand launch, defined brand DNA across collateral, managed external agencies, and created communications to maximise ROI; supported sales with a bespoke promotions calendar and in-store delivery mechanisms.
Strategic Account Manager at GE
October 1, 2015 - November 1, 2017
Managed a European network of locations and opinion leaders to escalate brand awareness. Negotiated and implemented National, Regional and Local commercial agreements, and executed a sales strategy to ensure brand representation. Achieved solid sales performance and improved customer ratings.
Senior National Account Manager at GE
July 1, 2009 - September 1, 2015
Led national accounts across multiple locations, delivering above-plan performance and contributing to brand representation and program execution.
Category Marketing Manager at Philips
June 1, 2008 - June 1, 2009
Managed category marketing initiatives, collaborating with cross-functional teams to deliver campaigns and promotions.
Consumer Marketing Manager at GE
October 1, 2005 - May 1, 2008
Directed consumer marketing activities across key markets, driving brand growth and product campaigns.
Marketing Manager at Master Lock
July 1, 2004 - September 1, 2005
Led marketing initiatives to ensure brand consistency and campaign effectiveness.
European Marketing Manager at Valspar Corp
November 1, 2002 - December 1, 2003
European marketing management for core product categories; cross-functional collaboration across markets.
Product Manager at Valspar Corp
June 1, 1998 - October 1, 2002
Product management across European markets; development and launch of new products.
European Product Manager at Goldring Products
October 1, 1996 - May 1, 1998
European product management responsibilities; portfolio development.

Education

BA (Hons) Business Studies - 2.1 at Nottingham Business School, Nottingham Trent University
January 11, 2030 - November 27, 2025
A Levels at Saffron Walden County High School
January 11, 2030 - November 27, 2025
BA (Hons) Business Studies - 2.1 at Nottingham Business School, Nottingham Trent University
January 11, 2030 - January 14, 2026
A Levels: History, Geography, Philosophy at Saffron Walden County High School
January 11, 2030 - January 14, 2026

Qualifications

Diploma in Copywriting - Distinction
January 11, 2030 - November 27, 2025
Diploma in Copywriting - Distinction
January 11, 2030 - January 14, 2026

Industry Experience

Financial Services, Healthcare, Manufacturing, Real Estate & Construction, Professional Services, Travel & Hospitality, Media & Entertainment

Skills

Experience Level