I'm Jonathan Bruce, a freelance Senior Graphic Designer with 19 years’ experience shaping brands across web, digital UX, UI and print. I'm a minimalist at heart with a passion for beautiful design and authentic brands. I bring a confident, collaborative style and an infectious energy that helps me and my team thrive, even when deadlines are tight. Career highlights include delivering Gold Collagen’s most successful promotional campaign to date, launching Boots' biggest No7 product globally, and leading the IKEA Nottingham design team to be recognised as a centre of excellence for Graphic Design. I enjoy running monthly trend workshops and driving global brand consistency across markets.…

Jonathan Bruce

I'm Jonathan Bruce, a freelance Senior Graphic Designer with 19 years’ experience shaping brands across web, digital UX, UI and print. I'm a minimalist at heart with a passion for beautiful design and authentic brands. I bring a confident, collaborative style and an infectious energy that helps me and my team thrive, even when deadlines are tight. Career highlights include delivering Gold Collagen’s most successful promotional campaign to date, launching Boots' biggest No7 product globally, and leading the IKEA Nottingham design team to be recognised as a centre of excellence for Graphic Design. I enjoy running monthly trend workshops and driving global brand consistency across markets.…

Available to hire

I’m Jonathan Bruce, a freelance Senior Graphic Designer with 19 years’ experience shaping brands across web, digital UX, UI and print. I’m a minimalist at heart with a passion for beautiful design and authentic brands. I bring a confident, collaborative style and an infectious energy that helps me and my team thrive, even when deadlines are tight.

Career highlights include delivering Gold Collagen’s most successful promotional campaign to date, launching Boots’ biggest No7 product globally, and leading the IKEA Nottingham design team to be recognised as a centre of excellence for Graphic Design. I enjoy running monthly trend workshops and driving global brand consistency across markets.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Senior Graphic Designer
September 1, 2017 - Present
Working in various in-house design teams such as TK Maxx, The Body Shop, River Island and Homesense.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shape the visual identity and tone of voice of the brand across all platforms, introduced and embedded a creative process for all digital and design projects, drove collaboration with In-Country Teams and Global Head Office departments, defined the vision for the creative team, led and developed the team, worked with in-house Web Developers on responsive layouts, presented concepts to external clients and internal stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Worked with international Brand and Marketing teams to conceptualise and create bespoke marketing campaigns and POS, ATL and digital materials for brands such as No7; supported the creative direction of brand and product photography; directed photo-shoots; created social media content and online assets; packaging design for internationally exclusive brands; built relationships with In-Country Teams and Global Head Office; managed workload and mentored two graphic designers; advised agencies on briefs for brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Designed in-store communications and external marketing; led Wembley head office redesign and project management; trained Graphic Designers; supported development of another Graphic Designer.
Graphic Designer at IKEA
June 1, 2010 - September 9, 2025
Graphic design for in-store communications and marketing; contributed to re-design projects and staff development.
Freelance Senior Graphic Designer
September 1, 2017 - Present
Working in various in-house design teams such as TK Maxx, The Body Shop, River Island and Homesense
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shape the visual identity and tone of voice of the brand across all platforms - web, print, in-store, social media, events, packaging, photography and video. Introduced and embedded a creative process for all digital and design projects. Drove collaboration with In-Country Teams and Global Head Office departments. Defined the vision for the creative team; lead, coached and supported their development. Working with in-house Web Developers to implement designs for responsive layouts. Presenting creative concepts to external clients and internal stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Working with the international Brand and Marketing teams to conceptualise and create bespoke marketing campaigns and POS, ATL and digital materials, for brands such as No7. Supported the creative direction of brand and product photography; directing photo-shoots. Responsible for creating social media content and online creative assets across all international markets. Packaging design for internationally exclusive brands. Built successful working relationships with In-Country Teams and Global Head Office departments. Managed workload and supported the development of two Graphic Designers. Advised external agencies on creative briefs to ensure brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Graphic Design Supervisor; Responsible for designing in-store communication and external marketing. Undertook IKEA Wembley, head office re-design and project managing install. Trained Graphic Designers for new IKEA stores; managed workload and supported the development of another Graphic Designer.
Graphic Designer at IKEA Wembley / Head Office
June 1, 2010 - September 9, 2025
In-store communication and external marketing; Wembley redesign; project management for installations; trained designers; supported development of colleagues.
Freelance Senior Graphic Designer at Self-employed
September 1, 2017 - Present
Freelance design work for in-house teams such as TK Maxx, The Body Shop, River Island and Homesense; led branding, campaigns and asset creation.
Head of Creative at GOLD COLLAGEN
September 1, 2017 - September 9, 2025
Shaped the brand's visual identity and tone across web, print, in-store, social media, events, packaging, photography and video; introduced and embedded a creative process; led the creative team and collaborated with global and in-country teams.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Conceptualised and delivered marketing campaigns and POS, ATL and digital materials for brands such as No7; directed brand/product photography; created social media assets; packaging design; managed two designers; advised external agencies on briefs to ensure brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Designer at IKEA Wembley
June 1, 2010 - September 9, 2025
In-store communication and external marketing; redesign and project management for store developments; trained graphic designers.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Led the in-house graphic design team; designed in-store communications; supervised installs; contributed to Wembley store redesign and head office projects.
Senior Graphic Designer (Freelance) at Freelance – In-House Design Teams (TK Maxx, The Body Shop, River Island, Homesense)
September 1, 2017 - Present
Freelance senior graphic designer working with various in-house design teams; delivering marketing and design assets across web, print, and digital channels for multiple brands.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shaped the visual identity and tone of voice across web, print, in-store, social media, events, packaging, photography and video. Implemented a new creative process, led cross-functional collaboration with in-country and global teams, defined the creative vision, and partnered with web developers on responsive layouts; presented concepts to clients and stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Conceptualised and delivered international marketing campaigns and POS, ATL and digital materials for No7; directed brand photography shoots; created social media content; packaging design for exclusive brands; built relationships with in-country teams and Global Head Office; mentored two graphic designers; advised external agencies on creative briefs to ensure brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Designer at IKEA Wembley
June 1, 2010 - September 9, 2025
Responsible for designing in-store communication and external marketing; undertook IKEA Wembley head office re-design and project managing install; managed workload and supported the development of another Graphic Designer; trained Graphic Designers for new IKEA stores.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Graphic Design Supervisor; responsible for in-store communications and marketing; led projects and design teams, and oversaw training for new stores.
Freelance Senior Graphic Designer at Freelance / Self-employed
September 1, 2017 - Present
Working in various in-house design teams such as TK Maxx, The Body Shop, River Island and Homesense.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shape the visual identity and tone of voice of the brand across all platforms; introduced and embedded a creative process for all digital and design projects; led the creative team; collaborated with in-country teams and Global Head Office.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Conceptualised and created bespoke marketing campaigns and POS, ATL and digital materials for brands such as No7; managed social media content and photography; packaging design; built relationships with in-country teams and Global Head Office; mentored two Graphic Designers.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Graphic Design Supervisor responsible for in-store communication and external marketing; Wembley/head office redesigns; trained designers for new stores; project managed installs.
Graphic Designer at IKEA
June 1, 2010 - September 9, 2025
In-store and external marketing design; supported Wembley store and global teams; helped lead design efforts.
Senior Graphic Designer at Freelance
September 1, 2017 - Present
Working in various in-house design teams such as TK Maxx, The Body Shop, River Island and Homesense.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shape the visual identity and tone of voice of the brand across web, print, in-store, social media, packaging, photography and video. Introduced and embedded a creative process for all digital and design projects. Drove collaboration with In-Country Teams and Global Head Office departments. Defined the vision for the creative team; lead, coached and supported their development. Worked with in-house Web Developers to implement designs for responsive layouts. Presented creative concepts to external clients and internal stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Worked with the international Brand and Marketing teams to conceptualise and create bespoke marketing campaigns and POS, ATL and digital materials, for brands such as No7. Supported the creative direction of brand and product photography; directed photo-shoots. Responsible for creating social media content and online assets across international markets. Packaging design for internationally exclusive brands. Built strong relationships with In-Country Teams and Global Head Office departments. Managed workload and supported development of two Graphic Designers. Advised external agencies on creative briefs to ensure brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Designer at IKEA
June 1, 2010 - September 9, 2025
Responsible for designing in-store communication and external marketing. Undertook IKEA Wembley, head office re-design and project managing install. Managed workload and supported the development of another Graphic Designer. Trained Graphic Designers for new IKEA stores.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Led the graphic design team; oversaw in-store communications and marketing materials. Focused on maintaining brand consistency across stores and supported design initiatives during the 2010-2012 period.
Senior Graphic Designer (Freelance) at Various In-house Design Teams
September 1, 2017 - Present
Freelance role delivering branding, campaigns and print/digital assets for brands including TK Maxx, The Body Shop, River Island and Homesense.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shapes the visual identity and tone of voice across web, print, in-store, social media, events, packaging, photography and video. Introduced and embedded a creative process for all digital and design projects. Drove collaboration with In-Country Teams and Global Head Office departments. Defined the vision for the creative team; led, coached and supported their development. Worked with in-house Web Developers to implement designs for responsive layouts. Presented creative concepts to external clients and internal stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Working with the international Brand and Marketing teams to conceptualise and create bespoke marketing campaigns and POS, ATL and digital materials, for brands such as No7. Supported the creative direction of brand and product photography; directing photo-shoots. Responsible for creating social media content and online creative assets across all international markets. Packaging design for internationally exclusive brands. Built successful working relationships with In-Country Teams and Global Head Office departments. Managed workload and supported the development of two Graphic Designers. Advised external agencies on creative briefs to ensure brand consistency.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities; logo concepts, websites and marketing collateral.
Graphic Designer at IKEA Wembley
June 1, 2010 - September 9, 2025
Designing in-store communication and external marketing; in-store re-design and project management of install; trained Graphic Designers for new IKEA stores.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Graphic Design Supervisor overseeing in-store communications and external marketing; head office re-design and project management; trained designers for new stores.
Freelance Senior Graphic Designer at Various clients / In-house design teams
September 1, 2017 - Present
Freelance senior graphic designer working with in-house teams and clients on web, digital UX/UI and print design across TK Maxx, The Body Shop, River Island and Homesense.
Head of Creative at Gold Collagen
September 1, 2017 - September 9, 2025
Shape brand visual identity and tone across web, print, in-store, social, packaging, photography and video; introduced and embedded a creative process; led global teams; defined vision for the creative department; collaborated with web developers and presented concepts to stakeholders.
Senior Graphic Designer at Boots International
September 1, 2015 - September 9, 2025
Conceptualised and executed marketing campaigns for No7; supported brand and product photography; created social media assets across international markets; packaging design; built relationships with in-country teams and Global Head Office; mentored two designers; advised external agencies on briefs.
Freelance Graphic Designer at The Sign Room
June 1, 2012 - September 9, 2025
Created brand identities, logos, websites and marketing collateral for clients.
Graphic Design Supervisor at IKEA
July 1, 2012 - September 9, 2025
Graphic design supervisor; in-store communication and external marketing; redesigned IKEA Wembley; managed install; trained designers for new stores; led Nottingham design team toward excellence.
Graphic Designer at IKEA
June 1, 2010 - September 9, 2025
Design in-store communications and external marketing; supported photo-shoots; packaging; collaborated with international teams.

Education

BA (Hons) Graphic Design - 2:1 at University of Derby
January 11, 2030 - January 1, 2006
BA (Hons) Graphic Design (2:1) at University of Derby
January 1, 2003 - January 1, 2006
Graphics Foundation Degree - Merit at Art & Design GNVQ
January 1, 2001 - January 1, 2003
BA (Hons) Graphic Design at University of Derby
January 1, 2003 - January 1, 2006
BA (Hons) Graphic Design at University of Derby
January 11, 2030 - January 1, 2006
Graphics Foundation Degree - Merit at Graphics Foundation Degree / GNVQ
January 11, 2030 - January 1, 2003
BA (Hons) Graphic Design at University of Derby
January 1, 2003 - January 1, 2006
Graphics Foundation Degree - Merit in Art & Design at Graphics Foundation / GNVQ
January 1, 2003 - January 1, 2003
GCSEs (9) A-C including Maths and English at Education
January 1, 2000 - January 1, 2000
BA (Hons) Graphic Design - 2:1 at University of Derby
January 11, 2030 - January 1, 2006
Graphics Foundation Degree - Merit Art & Design GNVQ at Graphics Foundation Degree
January 11, 2030 - January 1, 2003
BA (Hons) Graphic Design - 2:1 at University of Derby
January 11, 2030 - January 1, 2006

Qualifications

Graphics Foundation Degree - Merit
January 11, 2030 - January 1, 2003
Art & Design GNVQ
January 11, 2030 - January 1, 2000
GCSEs (9 subjects, A-C including Maths and English)
January 1, 2000 - January 1, 2000
Adobe Creative Suite
January 11, 2030 - September 9, 2025
Adobe Illustrator
January 11, 2030 - September 9, 2025
Adobe InDesign
January 11, 2030 - September 9, 2025
Adobe Photoshop
January 11, 2030 - September 9, 2025
Adobe After Effects
January 11, 2030 - September 9, 2025
Graphics Foundation Degree
January 11, 2030 - January 1, 2003
GCSEs (A-C incl Maths and English)
January 11, 2030 - January 1, 2000
GCSEs
January 11, 2030 - January 1, 2000
Graphics Foundation Degree - Merit Art & Design GNVQ
January 11, 2030 - January 1, 2003
GCSEs (9 A-C) including Maths and English
January 11, 2030 - January 1, 2000
GCSEs (9 GCSEs A-C incl. Maths and English)
January 11, 2030 - January 1, 2000
Graphics Foundation Degree - Merit (Art & Design GNVQ)
January 11, 2030 - January 1, 2003
GCSEs (A-C) including Maths and English
January 1, 2000 - January 1, 2000
GCSEs A-C including Maths and English
January 1, 2000 - January 1, 2000
GNVQ/ Graphics Foundation Degree - Merit
January 1, 2003 - January 1, 2003

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Education, Manufacturing, Other

Skills

Experience Level