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I am a results-driven marketing strategist with a strong background in conversion optimisation and consumer behaviour. With an MSc in Digital Marketing from the University of Galway and work authorization in Ireland, I excel at transforming complex data into actionable marketing strategies that boost engagement and sales. I have successfully driven 25%+ engagement growth through insights-driven campaigns across various brands, combining analytical rigor with creative storytelling to achieve measurable ROI. In my professional journey, I've led enterprise-level campaigns, managed customer relations, and driven digital marketing efforts in both retail and healthcare sectors. I enjoy adapting quickly to new challenges and am passionate about using behavioural insights to deliver commercial results. Outside work, I have interests in creative photography, outdoor exploration, and adventure sports.…I am a results-driven marketing strategist with a strong background in conversion optimisation and consumer behaviour. With an MSc in Digital Marketing from the University of Galway and work authorization in Ireland, I excel at transforming complex data into actionable marketing strategies that boost engagement and sales. I have successfully driven 25%+ engagement growth through insights-driven campaigns across various brands, combining analytical rigor with creative storytelling to achieve measurable ROI. In my professional journey, I've led enterprise-level campaigns, managed customer relations, and driven digital marketing efforts in both retail and healthcare sectors. I enjoy adapting quickly to new challenges and am passionate about using behavioural insights to deliver commercial results. Outside work, I have interests in creative photography, outdoor exploration, and adventure sports.

Haoran Chen

Marketing Strategist, Digital Marketer, Marketing Analyst, +1

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I am a results-driven marketing strategist with a strong background in conversion optimisation and consumer behaviour. With an MSc in Digital Marketing from the University of Galway and work authorization in Ireland, I excel at transforming complex data into actionable marketing strategies that boost engagement and sales. I have successfully driven 25%+ engagement growth through insights-driven campaigns across various brands, combining analytical rigor with creative storytelling to achieve measurable ROI. In my professional journey, I've led enterprise-level campaigns, managed customer relations, and driven digital marketing efforts in both retail and healthcare sectors. I enjoy adapting quickly to new challenges and am passionate about using behavioural insights to deliver commercial results. Outside work, I have interests in creative photography, outdoor exploration, and adventure sports.…I am a results-driven marketing strategist with a strong background in conversion optimisation and consumer behaviour. With an MSc in Digital Marketing from the University of Galway and work authorization in Ireland, I excel at transforming complex data into actionable marketing strategies that boost engagement and sales. I have successfully driven 25%+ engagement growth through insights-driven campaigns across various brands, combining analytical rigor with creative storytelling to achieve measurable ROI. In my professional journey, I've led enterprise-level campaigns, managed customer relations, and driven digital marketing efforts in both retail and healthcare sectors. I enjoy adapting quickly to new challenges and am passionate about using behavioural insights to deliver commercial results. Outside work, I have interests in creative photography, outdoor exploration, and adventure sports.

Available to hire

I am a results-driven marketing strategist with a strong background in conversion optimisation and consumer behaviour. With an MSc in Digital Marketing from the University of Galway and work authorization in Ireland, I excel at transforming complex data into actionable marketing strategies that boost engagement and sales. I have successfully driven 25%+ engagement growth through insights-driven campaigns across various brands, combining analytical rigor with creative storytelling to achieve measurable ROI.

In my professional journey, I’ve led enterprise-level campaigns, managed customer relations, and driven digital marketing efforts in both retail and healthcare sectors. I enjoy adapting quickly to new challenges and am passionate about using behavioural insights to deliver commercial results. Outside work, I have interests in creative photography, outdoor exploration, and adventure sports.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Marketing Executive at Tawan Food LTD

May 31, 2025 - August 2, 2025

Led digital marketing, analytics, and customer engagement initiatives to drive sales and brand visibility for a food retailer. Created two Christmas advertising campaigns for print and digital media, gaining over 1,200 likes and 3,000 views on Facebook and boosting in-store engagement with aesthetically driven layouts using Adobe Creative Suite. Enhanced brand visibility through targeted social media campaigns including Facebook and the official website, leveraging Google Analytics, SEO tools, and email marketing to drive an average 15% month-over-month sales growth. Conducted in-depth marketing and sales data analysis with Google Analytics and Tableau, realigning staff KPIs and reducing material costs by 12% with predictive budget allocation. Managed customer relations by consolidating nearly 1,000 reviews and feedback, identifying frequent concerns and collaborating with finance and operations to deliver tailored solutions, achieving a 98.8% customer satisfaction rate.

Medical Devices Marketing Manager at China National Pharmaceutical Group

August 31, 2022 - August 2, 2025

Led strategic marketing and B2B sales of cardiovascular and orthopaedic devices to tertiary hospitals, blending clinical engagement with commercial acumen to foster partnerships and revenue growth. Secured a key contract with Peking University First Hospital through customized product demonstrations and value-based pricing within three months, reinforcing presence in the high-tier hospital network. Managed client relationships across Beijing tertiary hospitals, maintaining over 15 key client accounts and achieving a 96% satisfaction rate. Acted as liaison between technical teams and clinical stakeholders to resolve on-site implementation challenges and develop bespoke solutions aligning commercial goals with client needs.

Product Marketing Specialist at DXY (China’s leading digital healthcare platform)

July 31, 2021 - August 2, 2025

Specialised in performance-driven e-commerce and medical supply chain optimisation in digital health marketing. Conducted competitive market research on major online medical education platforms to evaluate marketing models and promotional strategies, producing reports to inform product positioning and campaigns. Enhanced product listings on JD.com, Alibaba, and Douyin through SEO keyword optimisation and A/B visual layout testing, achieving a 25% increase in click-through rates and an 18% uplift in conversions. Launched targeted ad campaigns across e-commerce platforms that reduced CPC by 33% while maintaining over 95% impression share on Douyin (TikTok). Managed procurement and inventory by attending national medical trade fairs, negotiating bulk purchase discounts up to 15%, and maintaining over 99% product availability with cost-effective stock management.

Digital Content Production Intern at Magic Animation

February 28, 2019 - August 2, 2025

Produced over 30 animation projects for gaming and film clients, meeting all deadlines with no client complaints. Managed and optimised video performance across multiple social media platforms, supporting promotional campaigns to boost audience reach and content engagement.

Marketing Executive at Tawan Food LTD

May 31, 2025 - August 2, 2025

Led digital marketing, analytics, and customer engagement initiatives for a food retailer to drive sales and enhance brand visibility. Designed successful promotional campaigns increasing social media engagement. Utilized Google Analytics, SEO, and email marketing to drive consistent monthly sales growth. Conducted in-depth marketing and sales data analysis to optimize budget allocation and reduce material costs. Managed customer relations by consolidating feedback and achieving a high satisfaction rate.

Medical Devices Marketing Manager at China National Pharmaceutical Group

August 31, 2022 - August 2, 2025

Led strategic marketing and B2B sales of cardiovascular and orthopaedic medical devices to tertiary hospitals. Secured key contracts through customised product demonstrations and value-based pricing strategies. Managed client relationships across Beijing's top hospitals and acted as liaison between technical and clinical teams to resolve implementation challenges and develop bespoke commercial solutions.

Product Marketing Specialist at DXY (China’s leading digital healthcare platform)

July 31, 2021 - August 2, 2025

Specialised in performance-driven e-commerce and medical supply chain optimisation. Conducted market research and competitive analysis to inform product positioning. Improved product listings with SEO optimisation and A/B testing, increasing click-through and conversion rates. Launched precision targeted ad campaigns reducing costs and maintaining high impression share. Managed procurement and supplier negotiations to streamline inventory and reduce costs.

Digital Content Production Intern at Magic Animation

February 28, 2019 - August 2, 2025

Produced over 30 animation projects for entertainment clients, consistently meeting deadlines without client complaints. Managed and optimized video performance across social media platforms to increase audience reach and engagement.