I am a branding enthusiast and marketing leader with 12+ years of experience driving brand growth, digital transformation, and customer engagement for global Fortune 500 brands. My goal as a strategist lead is to empathetically understand and unite cross-agency and client teams with a goal of bettering the lives of the humans behind the product, an approach that has helped me build and lead high performing integrated teams that generate multi-million-dollar revenue impact for clients. I have a track record of turning insights into revenue, growth, and meaningful customer experiences. In recent roles, I have served as VP for Merge (a Integrated Marketing Agency), led strategy for multi-brand portfolios, helped expand partnerships with IBM global clients, and guided brand and CX design from discovery through activation. I have a passion for connecting consumers with innovative, mission-driven brands and have worked independently as a consultant to engage in fractional and consultative strategic growth/launch initiatives, as well as providing pro bono services for small businesses and non-profit organizations, and sit on the board for multiple non-profit organizations in the Chicago area.

Brynn Bookman

I am a branding enthusiast and marketing leader with 12+ years of experience driving brand growth, digital transformation, and customer engagement for global Fortune 500 brands. My goal as a strategist lead is to empathetically understand and unite cross-agency and client teams with a goal of bettering the lives of the humans behind the product, an approach that has helped me build and lead high performing integrated teams that generate multi-million-dollar revenue impact for clients. I have a track record of turning insights into revenue, growth, and meaningful customer experiences. In recent roles, I have served as VP for Merge (a Integrated Marketing Agency), led strategy for multi-brand portfolios, helped expand partnerships with IBM global clients, and guided brand and CX design from discovery through activation. I have a passion for connecting consumers with innovative, mission-driven brands and have worked independently as a consultant to engage in fractional and consultative strategic growth/launch initiatives, as well as providing pro bono services for small businesses and non-profit organizations, and sit on the board for multiple non-profit organizations in the Chicago area.

Available to hire

I am a branding enthusiast and marketing leader with 12+ years of experience driving brand growth, digital transformation, and customer engagement for global Fortune 500 brands. My goal as a strategist lead is to empathetically understand and unite cross-agency and client teams with a goal of bettering the lives of the humans behind the product, an approach that has
helped me build and lead high performing integrated teams that generate multi-million-dollar revenue impact for clients. I have a track record of turning insights into revenue, growth, and meaningful customer experiences.

In recent roles, I have served as VP for Merge (a Integrated Marketing Agency), led strategy for multi-brand portfolios, helped expand partnerships with IBM global clients, and guided brand and CX design from discovery through activation. I have a passion for connecting consumers with innovative, mission-driven brands and have worked independently as a consultant to engage in fractional and consultative strategic growth/launch initiatives, as well as providing pro bono services for small businesses and non-profit organizations, and sit on the board for multiple non-profit organizations in the Chicago area.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Strategic Consultant at Independent
March 1, 2020 - October 9, 2025
Serve as a consultative strategic advisor or project-based lead on brand launch, marketing and focused growth initiatives. Project work includes: brand development, product launch, revitalization/repositioning, development and leadership of integrated marketing campaign work, and retention + loyalty work for B2B and B2C clients.
Chief Strategy Officer & Strategic Consultant at MoonDog Media
December 31, 2015 - October 10, 2025
Directed multi-channel marketing campaigns, brand identity, and customer experience design for major clients including Nestlé, Coca-Cola, Newell Brands, and IBM global accounts. Led onboarding and training initiatives, including remote learning support for 900k+ NYC students at the onset of the pandemic.
CSO & Strategic Consultant at MoonDog Media
December 31, 2015 - October 10, 2025
Architected strategic offerings and integrated marketing campaigns for startups and major brands, led business development and client partnerships, and built globally distributed teams. Drove multi-million-dollar client wins, led rebranding initiatives, and launched go-to-market and ecommerce programs to accelerate growth.
Strategy Director at IBM iX
December 30, 2014 - October 9, 2025
Brand and digital strategy lead, partnering with senior, VP and C-level clients to drive strategic brand and CX work. Led NY Studio Strategy Lead, advocating for partnerships with existing IBM global clients and helping build a practice, offering, and service model for IBM iX Direct. Managed 3+ strategists and mentored associates across global studios; led rebranding and CX initiatives for major clients in oil & gas, loyalty, growth, and partnerships; enabled remote learning tools for 900k+ NYC students at the onset of the pandemic.

Education

Bachelor of Science in Strategic Communication; Minor in Business at The Ohio State University
January 1, 2008 - January 1, 2012

Qualifications

Design Thinking Practitioner
October 10, 2025 - October 10, 2025
Certified and experienced in leading teams through human-centered design process, from facilitating workshops to guiding product launch cycles.
Agile Process Practitioner
October 10, 2025 - October 10, 2025
Agile Process Practitioner
January 1, 2020 - October 10, 2025
Trained to lead complex, cross-functional/agency digital initiatives through iterative production cycles.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Consumer Goods, Life Sciences, Real Estate & Construction, Travel & Hospitality
    paper White Castle: Bold Brand Refresh
    Partnered with iconic heritage QSR brand, White Castle, to revamp their brand identity, positioning, national marketing and influencer campaigns and omnichannel customer experience efforts in drive growth and introduce a new generation of customers to their restaurants.
    paper Sally Beauty Brand Revitalization
    Served as strategic lead on a complete transformation of the brand and consumer experience, including repositioning, market research, brand identity refresh, store redesign, app launch, website redesign and loyalty program revamp.