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I bridge the gap between ambitious business goals and senior-level marketing expertise. With over 10 years of experience coordinating marketing, CRM, content, and product teams, I’ve seen firsthand the "Marketing Gap" that many growing SMEs fall into. You’ve outgrown basic execution, but you aren’t ready for the overhead of a full-time Marketing Director. I founded ORI to provide that missing link. I bring a data-driven mindset and strategic leadership to your business on a fractional, flexible basis. Whether I’m working with Tech firms to translate complex jargon into benefit-led stories or helping Recruitment agencies build founder authority, my mission is simple: to build your internal marketing awareness and set you up for success. I specialise in building brand presence and high-converting lead generation engines for B2B businesses. My background is rooted in planning and executing revenue-driving campaigns, leveraging intelligent automation, and deep audience segmentation to ensure every marketing pound has a purpose. Core Expertise: Fractional Leadership: Acting as your on-demand Head of Marketing to own strategy and oversee execution. B2B Growth & Lead Gen: Leveraging CRM platforms and data-driven campaigns to drive measurable ROI. Content & Authority Building: Translating technical expertise into human, high-impact storytelling. Strategic Audits: Identifying "leaks" in your marketing funnel and building 6-month growth roadmaps. CORE COMPETENCIES Strategic Marketing Planning | CRM & Marketing Automation | Audience Segmentation & Personal Building | Lead Generation | Data-Driven Campaign Planning | Brand Guardianship | Customer Journey Mapping | Audience Insight & Reporting | Internal Communications & Wellbeing…I bridge the gap between ambitious business goals and senior-level marketing expertise. With over 10 years of experience coordinating marketing, CRM, content, and product teams, I’ve seen firsthand the "Marketing Gap" that many growing SMEs fall into. You’ve outgrown basic execution, but you aren’t ready for the overhead of a full-time Marketing Director. I founded ORI to provide that missing link. I bring a data-driven mindset and strategic leadership to your business on a fractional, flexible basis. Whether I’m working with Tech firms to translate complex jargon into benefit-led stories or helping Recruitment agencies build founder authority, my mission is simple: to build your internal marketing awareness and set you up for success. I specialise in building brand presence and high-converting lead generation engines for B2B businesses. My background is rooted in planning and executing revenue-driving campaigns, leveraging intelligent automation, and deep audience segmentation to ensure every marketing pound has a purpose. Core Expertise: Fractional Leadership: Acting as your on-demand Head of Marketing to own strategy and oversee execution. B2B Growth & Lead Gen: Leveraging CRM platforms and data-driven campaigns to drive measurable ROI. Content & Authority Building: Translating technical expertise into human, high-impact storytelling. Strategic Audits: Identifying "leaks" in your marketing funnel and building 6-month growth roadmaps. CORE COMPETENCIES Strategic Marketing Planning | CRM & Marketing Automation | Audience Segmentation & Personal Building | Lead Generation | Data-Driven Campaign Planning | Brand Guardianship | Customer Journey Mapping | Audience Insight & Reporting | Internal Communications & Wellbeing

Bryonie Ooi

Digital Marketer, Marketing Strategist, Growth Marketer, +1

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I bridge the gap between ambitious business goals and senior-level marketing expertise. With over 10 years of experience coordinating marketing, CRM, content, and product teams, I’ve seen firsthand the "Marketing Gap" that many growing SMEs fall into. You’ve outgrown basic execution, but you aren’t ready for the overhead of a full-time Marketing Director. I founded ORI to provide that missing link. I bring a data-driven mindset and strategic leadership to your business on a fractional, flexible basis. Whether I’m working with Tech firms to translate complex jargon into benefit-led stories or helping Recruitment agencies build founder authority, my mission is simple: to build your internal marketing awareness and set you up for success. I specialise in building brand presence and high-converting lead generation engines for B2B businesses. My background is rooted in planning and executing revenue-driving campaigns, leveraging intelligent automation, and deep audience segmentation to ensure every marketing pound has a purpose. Core Expertise: Fractional Leadership: Acting as your on-demand Head of Marketing to own strategy and oversee execution. B2B Growth & Lead Gen: Leveraging CRM platforms and data-driven campaigns to drive measurable ROI. Content & Authority Building: Translating technical expertise into human, high-impact storytelling. Strategic Audits: Identifying "leaks" in your marketing funnel and building 6-month growth roadmaps. CORE COMPETENCIES Strategic Marketing Planning | CRM & Marketing Automation | Audience Segmentation & Personal Building | Lead Generation | Data-Driven Campaign Planning | Brand Guardianship | Customer Journey Mapping | Audience Insight & Reporting | Internal Communications & Wellbeing…I bridge the gap between ambitious business goals and senior-level marketing expertise. With over 10 years of experience coordinating marketing, CRM, content, and product teams, I’ve seen firsthand the "Marketing Gap" that many growing SMEs fall into. You’ve outgrown basic execution, but you aren’t ready for the overhead of a full-time Marketing Director. I founded ORI to provide that missing link. I bring a data-driven mindset and strategic leadership to your business on a fractional, flexible basis. Whether I’m working with Tech firms to translate complex jargon into benefit-led stories or helping Recruitment agencies build founder authority, my mission is simple: to build your internal marketing awareness and set you up for success. I specialise in building brand presence and high-converting lead generation engines for B2B businesses. My background is rooted in planning and executing revenue-driving campaigns, leveraging intelligent automation, and deep audience segmentation to ensure every marketing pound has a purpose. Core Expertise: Fractional Leadership: Acting as your on-demand Head of Marketing to own strategy and oversee execution. B2B Growth & Lead Gen: Leveraging CRM platforms and data-driven campaigns to drive measurable ROI. Content & Authority Building: Translating technical expertise into human, high-impact storytelling. Strategic Audits: Identifying "leaks" in your marketing funnel and building 6-month growth roadmaps. CORE COMPETENCIES Strategic Marketing Planning | CRM & Marketing Automation | Audience Segmentation & Personal Building | Lead Generation | Data-Driven Campaign Planning | Brand Guardianship | Customer Journey Mapping | Audience Insight & Reporting | Internal Communications & Wellbeing

Available to hire

Leeds, United Kingdom

I bridge the gap between ambitious business goals and senior-level marketing expertise.

With over 10 years of experience coordinating marketing, CRM, content, and product teams, I’ve seen firsthand the “Marketing Gap” that many growing SMEs fall into. You’ve outgrown basic execution, but you aren’t ready for the overhead of a full-time Marketing Director.

I founded ORI to provide that missing link.

I bring a data-driven mindset and strategic leadership to your business on a fractional, flexible basis. Whether I’m working with Tech firms to translate complex jargon into benefit-led stories or helping Recruitment agencies build founder authority, my mission is simple: to build your internal marketing awareness and set you up for success.

I specialise in building brand presence and high-converting lead generation engines for B2B businesses. My background is rooted in planning and executing revenue-driving campaigns, leveraging intelligent automation, and deep audience segmentation to ensure every marketing pound has a purpose.

Core Expertise:
Fractional Leadership: Acting as your on-demand Head of Marketing to own strategy and oversee execution.

B2B Growth & Lead Gen: Leveraging CRM platforms and data-driven campaigns to drive measurable ROI.

Content & Authority Building: Translating technical expertise into human, high-impact storytelling.

Strategic Audits: Identifying “leaks” in your marketing funnel and building 6-month growth roadmaps.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Email Marketing

Intermediate

Language

Work Experience

Head of Marketing at Mackinnon Bruce International

January 1, 2023 - February 1, 2026

Led the development and delivery of a marketing strategy translating business goals into clear plans across digital, content and events. Owned integrated campaigns to build brand awareness and generate qualified leads using website, email, content and partnerships. Championed audience insight, optimized owned channels with a focus on SEO and inbound opportunities, and reported performance through dashboards and narrative insights. Line managed and coached marketing colleagues and supported internal communications and wellbeing initiatives to drive engagement and a positive culture.

Head of Marketing (Part-time / Freelance) at Little Bao Boy

December 1, 2016 - Present

Helped build the Little Bao Boy brand from a small 3x3 m gazebo to an internationally recognised food business with a strong UK presence. Led brand creation and event management for food pop-ups across the UK, driving early awareness and growth. Transitioned into a freelance role focused on design, marketing and events to support ongoing growth and strategic projects. Collaborated with a team of four stakeholders/directors on business development and brand expansion initiatives.

Marketing Director (Part-time / Freelance) at Nitter Natter Tech

January 1, 2025 - Present

Worked with the founder on a consultancy to set up and establish the brand, drawing on previous tech-sector experience. Built and optimised the company website to align with priority industry keywords and wide SEO requirements. Developed marketing brand, collateral, sales pitches and decks, ensuring a consistent visual identity and story across touchpoints. Shaped business development messaging to attract new clients and support lead generation.

Marketing & Events Lead at AND Digital

May 1, 2020 - October 1, 2022

Planned and delivered data-driven event and campaign activity across priority regions, integrated with digital channels to maximise impact. Worked with regional leadership, internal communications and central marketing to align messages and support business priorities. Used attendance and campaign data to evaluate performance and refine plans. Managed partner and supplier relationships to ensure high-quality delivery and value for money. Owned end-to-end event promotion, from messaging and creative to channel planning and optimization. Completed IDM Data-Driven Marketing training, enhancing skills in audience insight, testing and measurement.

Marketing, Events & Brand Manager at Netpremacy

September 1, 2017 - May 1, 2021

Delivered integrated campaigns for complex technology offerings, translating technical and cloud solutions into clear, benefit-led messaging for business and technical stakeholders. Coordinated digital, email, event and partner activity to reach specialist and hard-to-reach audiences. Built strong relationships with Google and tech partners, managing joint campaigns and events, and playing a key role in large-scale events such as Google Next with logistics, brand consistency and stakeholder communication.