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I am a fashion and digital creative with over seven years of experience across content creation, digital styling, and buying in luxury and high-street spaces. I am the founder of Curated by B, working with private clients and fashion and lifestyle brands on digital styling, creative consulting, and social-first/UGC content creation. My work bridges creativity and data, helping brands translate styling into storytelling that drives engagement and impact. I lead end-to-end styling campaigns, content strategy, and build cohesive brand identities across digital channels.…I am a fashion and digital creative with over seven years of experience across content creation, digital styling, and buying in luxury and high-street spaces. I am the founder of Curated by B, working with private clients and fashion and lifestyle brands on digital styling, creative consulting, and social-first/UGC content creation. My work bridges creativity and data, helping brands translate styling into storytelling that drives engagement and impact. I lead end-to-end styling campaigns, content strategy, and build cohesive brand identities across digital channels.

Bryony Hayes

Creative Director, Content Creator, Brand Designer, +4

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I am a fashion and digital creative with over seven years of experience across content creation, digital styling, and buying in luxury and high-street spaces. I am the founder of Curated by B, working with private clients and fashion and lifestyle brands on digital styling, creative consulting, and social-first/UGC content creation. My work bridges creativity and data, helping brands translate styling into storytelling that drives engagement and impact. I lead end-to-end styling campaigns, content strategy, and build cohesive brand identities across digital channels.…I am a fashion and digital creative with over seven years of experience across content creation, digital styling, and buying in luxury and high-street spaces. I am the founder of Curated by B, working with private clients and fashion and lifestyle brands on digital styling, creative consulting, and social-first/UGC content creation. My work bridges creativity and data, helping brands translate styling into storytelling that drives engagement and impact. I lead end-to-end styling campaigns, content strategy, and build cohesive brand identities across digital channels.

Available to hire

I am a fashion and digital creative with over seven years of experience across content creation, digital styling, and buying in luxury and high-street spaces. I am the founder of Curated by B, working with private clients and fashion and lifestyle brands on digital styling, creative consulting, and social-first/UGC content creation.

My work bridges creativity and data, helping brands translate styling into storytelling that drives engagement and impact. I lead end-to-end styling campaigns, content strategy, and build cohesive brand identities across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder at Curated by B

January 1, 2021 - Present

Founder of Curated by B, a digital styling and creative consultancy across personal clients and fashion & lifestyle brands; lead styling-led creative direction, content planning, and multi-channel campaigns to bridge commercial strategy with visual storytelling.

Digital Styling Lead at Threads Styling

December 31, 2024 - October 17, 2025

Led digital styling across website, social, email and paid ads; developed end-to-end campaigns; collaborated with marketing, merchandising and design teams to deliver cohesive brand storytelling.

Assistant Buyer at Marks & Spencer

January 1, 2022 - October 17, 2025

Supported buying decisions, supplier liaison, and assortment planning for fashion ranges; contributed to cross-functional product development and go-to-market campaigns.

Buying Assistant at Threads Styling

December 31, 2021 - October 17, 2025

Supported product procurement and vendor coordination; contributed to trend analysis and merchandising planning; assisted in creating visuals for campaigns.

Assistant Buyer at Marks & Spencer (M&S)

January 1, 2018 - December 31, 2022

Led weekly cross-functional meetings with Buying, Tech, and Merchandising teams; introduced a more efficient format that improved time management and team collaboration. Supported buying and product development across ranges; collaborated with design and merchandising teams to deliver commercial ranges.

Digital Styling Lead at Threads Styling

January 1, 2022 - December 31, 2024

Led digital styling and campaign direction across multi-channel platforms; integrated trend insight with commercial strategy; built cohesive digital styling across website, social, and email channels.

Content Creator at Curated by B

January 1, 2021 - December 31, 2024

Founder of Curated by B, a digital styling and creative consultancy working across personal clients and fashion & lifestyle brands; responsible for concepting, content creation, and collaboration across marketing and design teams.

Founder at Curated by B

January 1, 2025 - Present

Founder of Curated by B, a digital styling and creative consultancy working across personal clients and fashion & lifestyle brands; leading strategy, client relationships, and end-to-end creative delivery.

Buying Assistant at Threads Styling

January 1, 2018 - December 31, 2021

Assisted with buying across multiple channels; led weekly cross-functional meetings with Buying, Tech, and Merchandising teams; improved process efficiency; managed lab dips; built stakeholder relationships; contributed to pricing analyses and vendor negotiations.