Bilingual (English/Mandarin) Content Producer, Marketing Specialist and A&R Executive with a proven track record, including commercial productions (vivo global TVCs), flagship live music broadcasts (Hunan TV Singer 2026), and international music festivals (Bubble Pop Music Festival). Established an extensive global network spanning multi-platform broadcast channels in China, top-tier artist management teams across global markets (US, EU, KR), and multi-regional marketing networks across Asia, the Americas, and Africa. Uniquely bridges a background in design aesthetics with AIGC visual workflows and end-to-end artist liaison & event execution.…

Bu Yifan

Bilingual (English/Mandarin) Content Producer, Marketing Specialist and A&R Executive with a proven track record, including commercial productions (vivo global TVCs), flagship live music broadcasts (Hunan TV Singer 2026), and international music festivals (Bubble Pop Music Festival). Established an extensive global network spanning multi-platform broadcast channels in China, top-tier artist management teams across global markets (US, EU, KR), and multi-regional marketing networks across Asia, the Americas, and Africa. Uniquely bridges a background in design aesthetics with AIGC visual workflows and end-to-end artist liaison & event execution.…

Available to hire

Bilingual (English/Mandarin) Content Producer, Marketing Specialist and A&R Executive with a proven track record, including commercial
productions (vivo global TVCs), flagship live music broadcasts (Hunan TV Singer 2026), and international music festivals (Bubble Pop Music
Festival). Established an extensive global network spanning multi-platform broadcast channels in China, top-tier artist management
teams across global markets (US, EU, KR), and multi-regional marketing networks across Asia, the Americas, and Africa. Uniquely bridges
a background in design aesthetics with AIGC visual workflows and end-to-end artist liaison & event execution.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Singer 2026 (歌手2026) - Hunan Broadcasting System Artist Department Lead at Hunan Broadcasting System
May 1, 2026 - August 1, 2026
Led the Artist Department to manage end-to-end artist operations and backstage logistics for Albert Stanaj, Elliot James Reay, and Lauren Spencer Smith, coordinating with overseas and domestic management teams. Authored and managed rehearsal timelines, daily call sheets, and live broadcast schedules; bridged scriptwriting, stage directing, and publicity teams to ensure seamless live execution.
Bubble Pop Music Festival - Sparkle Live Entertainment Content Marketing & Talent Lead at Sparkle Live Entertainment
June 1, 2025 - October 1, 2025
Led digital marketing and ticket promotion across Singapore and Foshan, managing MCN agency partnerships, local media outreach, and targeted influencer campaigns to drive high social engagement and audience growth. Independently coordinated foreign artist teams (including headline acts such as Anson Seabra) across international travel and live stage execution, while capturing exclusive artist footage for multi-platform marketing collateral.
Bubble Pop Music Festival - Sparkle Live Entertainment Content Marketing & Talent Lead at Bubble Pop Music Festival / Sparkle Live Entertainment
June 1, 2025 - October 1, 2025
Led digital marketing and ticket promotion across Singapore and Foshan. Managed MCN agency partnerships, local media outreach, and targeted influencer campaigns to drive social engagement and audience growth. Coordinated foreign talent teams (e.g., Anson Seabra) across international travel and live stage execution while capturing exclusive artist footage for multi-platform marketing collateral.
Zjet Media - Zhejiang TV Digital Content Marketing & Campaign Specialist at Zjet Media / Zhejiang TV
August 1, 2024 - December 1, 2024
Developed digital content production and promotional strategies for flagship shows (Keep Running S12, You Ge 2024, and the 2024–2025 New Year's Eve Gala), producing high-impact short-form video assets and interactive landing pages to drive viral reach. Managed real-time social media activations and audience engagement during large-scale live broadcasts, and used performance analytics to optimize post-campaign content distribution.
Zjet Medi a - Zhejiang TV Digital Content Marketing & Campaign Specialist at Zhejiang TV (Zjet Media)
August 1, 2024 - December 1, 2024
Developed digital content production and promotional strategy for flagship shows (Keep Running S12, You Ge 2024, and 2024–2025 New Year's Eve Gala), creating short-form video assets and interactive landing pages to drive viral reach. Managed real-time social media activations and audience engagement during large-scale live broadcasts, using performance analytics to optimize post-campaign distribution across digital channels.
China Arts Channel - China.com.cn Head of New Media Operations & Creative Strategist at China.com.cn / China Arts Channel
June 1, 2024 - December 1, 2024
Spearheaded multi-platform digital content strategies and creative storytelling for viral campaigns, orchestrating initiatives that achieved Weibo Trending Topics to maximize brand visibility and audience engagement. Restructured departmental content pipelines, established data-driven KPI metrics for creative teams, and improved cross-functional execution efficiency to support high-volume digital asset output.
China Arts Channel - China.com.cn Head of New Media Operations & Creative Strategist at China Arts Channel / China.com.cn
June 1, 2024 - December 1, 2024
Spearheaded multi-platform digital content strategy and creative storytelling, orchestrating viral campaigns that reached Weibo Trending Topics to maximize visibility and audience engagement. Restructured departmental content pipelines and established data-driven KPI metrics for creative teams, boosting cross-functional execution efficiency and standard-setting output for high-volume digital assets.
Get Big Story Digital Content Marketing Producer at Get Big Story
June 1, 2024 - Present
Spearheaded end-to-end digital video production for vivo global marketing campaigns across LATAM and South Asia, delivering 5+ regionalized campaign videos; 2 spots won the Golden Sparrow Award. Pioneered AI-driven creative workflows using Midjourney, Sora, and Seedance to generate visual prototypes and storyboards, accelerating client pitch approvals and reducing pre-production time by 40%. Directed full-cycle video production and cross-platform adaptations, delivering hero commercial spots and localized short-form cutdowns optimized for TikTok/IG Reels and other channels.

Education

Master & Bachelor of Architecture at National University of Singapore (NUS)
August 1, 2020 - July 1, 2026
Master & Bachelor of Architecture at National University of Singapore (NUS)
August 1, 2020 - July 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods

Skills

Experience Level